日本女性卫生用品市场报告（按产品类型、配销通路和地区划分，2026-2034年）

2025年，日本女性卫生用品市场规模达8.409亿美元。展望未来， IMARC Group预计到2034年，该市场规模将达到11.233亿美元，2026年至2034年期间的复合年增长率（CAGR）为3.27%。推动市场成长的因素有很多，包括女性对生殖器健康的日益关注、月经意识的提高，以及线上和线下零售通路的便利性。

本报告解答的关键问题：

• 日本女性卫生用品市场目前表现如何？未来几年又将如何发展？
• 新冠疫情对日本女性卫生用品市场产生了哪些影响？
• 日本女性卫生用品市场依产品类型分類的组成是怎样的？
• 日本女性卫生用品市场依配销通路分類的组成是怎样的？
• 日本女性卫生用品市场价值链的各个阶段有哪些？
• 日本女性卫生用品市场的主要驱动因素和挑战是什么？
• 日本女性卫生用品市场的结构是怎么样的？主要参与者有哪些？
• 日本女性卫生用品市场的竞争程度如何？

目录

第一章：序言

第二章：范围与方法

• 研究目标
• 利害关係人
• 数据来源
• 市场估算
• 预测方法

第三章：执行概要

第四章：日本女性卫生用品市场－简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本女性卫生用品市场概况

• 历史及当前市场趋势（2020-2025）
• 市场预测（2026-2034）

第六章：日本女性卫生用品市场－依产品类型划分

• 卫生棉
• 护垫
• 卫生棉条
• 喷雾和内部清洁剂
• 其他的

第七章：日本女性卫生用品市场－依配销通路划分

• 超市和大型超市
• 专卖店
• 美容商店和药房
• 线上商店
• 其他的

第八章：日本女性卫生用品市场－按地区划分

• 关东地区
• 关西/近畿地区
• 中部/中部地区
• 九州·冲绳地区
• 东北部地区
• 中国地区
• 北海道地区
• 四国地区

第九章：日本女性卫生用品市场－竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争格局分析
• 公司评估象限

第十章：关键参与者简介

第十一章：日本女性卫生用品市场－产业分析

• 驱动因素、限制因素和机会
• 波特五力分析
• 价值链分析

第十二章：附录

Japan feminine hygiene products market size reached USD 840.9 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 1,123.3 Million by 2034, exhibiting a growth rate (CAGR) of 3.27% during 2026-2034. The market is being propelled by several significant factors, including rising worries about genital health, heightened menstrual awareness among women, and the convenient access to products via both online and offline retail avenues.

Feminine hygiene products are indispensable personal care items used by women to manage their menstrual cycles, handle vaginal discharge, and address other bodily functions related to their genital area. This category encompasses a range of products such as wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, as well as blades. They are crafted from materials like air-laid paper, wood pulp, tissue, polyethylene films, adhesives, release papers, and absorbent fibers derived from cotton and rayon. The primary objective of these products is to support women's reproductive health by ensuring proper intimate hygiene, thereby reducing the risk of infections and allergies. Additionally, they provide a sense of security and confidence, enabling women to engage in sports, swimming, and various activities without concerns. With a wide array of shapes and sizes available, these products cater to the diverse needs of women worldwide, promoting both internal and external well-being.

Japan Feminine Hygiene Products Market Trends:

The Japan feminine hygiene products market is a dynamic and rapidly evolving industry that plays a crucial role in women's overall health and well-being. With a strong focus on innovation and quality, this market offers a wide array of products designed to cater to the diverse needs of women, which is acting as significant growth-inducing factor. Besides this, from traditional options like pads and tampons to more recent innovations, such as menstrual cups and eco-friendly alternatives, Japanese consumers have a plethora of choices at their disposal, thereby positively influencing the regional market. Furthermore, heightened awareness about intimate hygiene and health in Japan has fueled the demand for these products, with manufacturers continually introducing new features and technologies to enhance comfort and effectiveness. Apart from this, the market's commitment to product excellence and its responsiveness to evolving consumer preferences make it a noteworthy and competitive sector in the feminine hygiene industry, which is anticipated to propel the market growth over the forecasted period.

Japan Feminine Hygiene Products Market Segmentation:

Product Type Insights:

• Sanitary Pads
• Panty Liners
• Tampons
• Spray and Internal Cleaners
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Beauty Stores and Pharmacies
• Online Stores
• Others

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
• The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan feminine hygiene products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan feminine hygiene products market?
• What is the breakup of the Japan feminine hygiene products market on the basis of product type?
• What is the breakup of the Japan feminine hygiene products market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan feminine hygiene products market?
• What are the key driving factors and challenges in the Japan feminine hygiene products?
• What is the structure of the Japan feminine hygiene products market and who are the key players?
• What is the degree of competition in the Japan feminine hygiene products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Feminine Hygiene Products Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Feminine Hygiene Products Market Landscape

• 5.1 Historical and Current Market Trends (2020-2025)
• 5.2 Market Forecast (2026-2034)

6 Japan Feminine Hygiene Products Market - Breakup by Product Type

• 6.1 Sanitary Pads
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2020-2025)
  • 6.1.3 Market Forecast (2026-2034)
• 6.2 Panty Liners
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2020-2025)
  • 6.2.3 Market Forecast (2026-2034)
• 6.3 Tampons
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2020-2025)
  • 6.3.3 Market Forecast (2026-2034)
• 6.4 Spray and Internal Cleaners
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2020-2025)
  • 6.4.3 Market Forecast (2026-2034)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2020-2025)
  • 6.5.2 Market Forecast (2026-2034)

7 Japan Feminine Hygiene Products Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2020-2025)
  • 7.1.3 Market Forecast (2026-2034)
• 7.2 Specialty Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2020-2025)
  • 7.2.3 Market Forecast (2026-2034)
• 7.3 Beauty Stores and Pharmacies
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2020-2025)
  • 7.3.3 Market Forecast (2026-2034)
• 7.4 Online Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2020-2025)
  • 7.4.3 Market Forecast (2026-2034)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2020-2025)
  • 7.5.2 Market Forecast (2026-2034)

8 Japan Feminine Hygiene Products Market - Breakup by Region

• 8.1 Kanto Region
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2020-2025)
  • 8.1.3 Market Breakup by Product Type
  • 8.1.4 Market Breakup by Distribution Channel
  • 8.1.5 Key Players
  • 8.1.6 Market Forecast (2026-2034)
• 8.2 Kansai/Kinki Region
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2020-2025)
  • 8.2.3 Market Breakup by Product Type
  • 8.2.4 Market Breakup by Distribution Channel
  • 8.2.5 Key Players
  • 8.2.6 Market Forecast (2026-2034)
• 8.3 Central/ Chubu Region
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2020-2025)
  • 8.3.3 Market Breakup by Product Type
  • 8.3.4 Market Breakup by Distribution Channel
  • 8.3.5 Key Players
  • 8.3.6 Market Forecast (2026-2034)
• 8.4 Kyushu-Okinawa Region
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2020-2025)
  • 8.4.3 Market Breakup by Product Type
  • 8.4.4 Market Breakup by Distribution Channel
  • 8.4.5 Key Players
  • 8.4.6 Market Forecast (2026-2034)
• 8.5 Tohoku Region
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2020-2025)
  • 8.5.3 Market Breakup by Product Type
  • 8.5.4 Market Breakup by Distribution Channel
  • 8.5.5 Key Players
  • 8.5.6 Market Forecast (2026-2034)
• 8.6 Chugoku Region
  • 8.6.1 Overview
  • 8.6.2 Historical and Current Market Trends (2020-2025)
  • 8.6.3 Market Breakup by Product Type
  • 8.6.4 Market Breakup by Distribution Channel
  • 8.6.5 Key Players
  • 8.6.6 Market Forecast (2026-2034)
• 8.7 Hokkaido Region
  • 8.7.1 Overview
  • 8.7.2 Historical and Current Market Trends (2020-2025)
  • 8.7.3 Market Breakup by Product Type
  • 8.7.4 Market Breakup by Distribution Channel
  • 8.7.5 Key Players
  • 8.7.6 Market Forecast (2026-2034)
• 8.8 Shikoku Region
  • 8.8.1 Overview
  • 8.8.2 Historical and Current Market Trends (2020-2025)
  • 8.8.3 Market Breakup by Product Type
  • 8.8.4 Market Breakup by Distribution Channel
  • 8.8.5 Key Players
  • 8.8.6 Market Forecast (2026-2034)

9 Japan Feminine Hygiene Products Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Feminine Hygiene Products Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix