女性用卫生用品市场规模、份额和成长分析（按属性、产品类型、包装、消费者细分、分销管道和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，女性用卫生用品市场规模将达到 468.5 亿美元，到 2025 年将达到 496.6 亿美元，到 2033 年将达到 791.5 亿美元，预测期（2026-2033 年）的复合年增长率为 6%。

由于创新产品的推出和女性健康意识的不断提高，女性用卫生用品市场正迅速扩张。越来越多的女性进入劳动人口进一步推动了市场需求，而多元化的销售管道也促进了市场成长。人们对永续性的日益关注，促使消费者转向环保替代品，例如可重复使用的月事杯和经期内裤，旨在减少废弃物。此外，政府措施和社群媒体宣传活动提高了消费者对个人卫生的认识，凸显了个人卫生的重要性。产业内的策略性收购，例如大型企业投资本土卫生用品品牌，反映了该充满活力的产业中日益激烈的竞争格局，以及企业对拓展产品种类和市场的重视。

女性用卫生用品市场驱动因素

全球经济的持续成长带动了消费者可支配收入的增加，进而推动了个人护理产品（尤其是女性用卫生用品）支出的成长。这种经济实力的提升使人们能够更加重视自身健康，从而带动了对高品质卫生用品的需求。此外，人们对女性健康议题的日益关注也促使更多消费者寻求可靠且有效的女性用卫生用品。经济状况的改善，加上健康意识的增强，共同推动了女性用卫生用品市场的显着成长。

影响女性用卫生用品市场的因素

在许多地区，由于文化障碍和社会对月经的偏见，经期用品市场面临严峻的挑战。这些偏见使人们不愿公开谈论月经，导致经期用品的接受度和使用率有限。这些社会态度不仅影响消费者的购买意愿，也阻碍了人们对经期用品在健康和卫生方面重要性的认识和教育。因此，消除这些根深蒂固的文化观念，促进公开对话，对于清除障碍、拓展市场机会至关重要。

女性用卫生用品市场趋势

女性用卫生用品市场正经历着向永续和环保方向的显着转变，其中月事杯引领着这一趋势。随着消费者环保意识的增强，他们越来越关注那些能够最大限度减少废弃物并促进永续性的产品。月事杯因其便利性和长期成本效益而日益普及，为女性提供了一种可重复使用的替代传统一次性产品的选择。这种偏好的偏好反映了社会各界在健康和环保方面做出更广泛选择的趋势，这意味着女性用卫生用品行业的品牌必须不断调整和创新，以满足消费者对永续性和实用性的需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球女性用卫生用品市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 一次性的
• 可重复使用的

全球女性用卫生用品市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 生理期短裤
• 卫生棉
• 卫生棉条
• 卫生护垫
• 月事杯
• 娇嫩部位清洁剂
  • pH已调整的颜乳
  • 抗菌清洁剂
  • 舒缓保湿洁面乳
  • 保湿洁面乳
• 用于娇嫩部位的湿纸巾
• 娇嫩部位保湿霜
  • 奶油
  • 凝胶
  • 美容精华液
  • 香脂
• 除毛产品
  • 蜡制套装
  • 除毛膏
  • 精细区域修剪器
  • 除毛膏
• 娇嫩部位专用除臭剂
  • 滚珠式止汗剂
  • 喷雾除臭剂
  • 粉状除臭剂
• 润滑剂
• 专门食品产品

全球女性用卫生用品市场规模（按包装类型和复合年增长率划分）（2026-2033 年）

• 瓶子/罐子
• 泵浦和分配器类型
• 管子
• 软包装
• 其他包装类型

全球女性用卫生用品市场规模（依消费者区隔市场划分）及复合年增长率（2026-2033 年）

• 对青少年来说
• 成人版

全球女性用卫生用品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 药局
• 网路商店
• 其他的

全球女性用卫生用品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（USA）
• Kimberly-Clark（USA）
• Johnson & Johnson（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• Hengan International Group Company Limited（China）
• TZMO SA（Poland）
• Ontex Group NV（Belgium）
• First Quality Enterprises, Inc.（USA）
• Cora（USA）
• The Honest Company（USA）
• Natracare（UK）
• Rael Inc.（USA）
• Lola（USA）
• Maxim Hygiene Products（USA）
• Saathi Pads（India）
• Carmesi（India）
• Bodyform（UK）
• Diva International Inc.（Canada）

结论与建议

Feminine Hygiene Products Market size was valued at USD 46.85 Billion in 2024 and is poised to grow from USD 49.66 Billion in 2025 to USD 79.15 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The feminine hygiene products market is expanding rapidly, fueled by the introduction of innovative products and heightened health awareness among women. An increasing number of women in the workforce has further escalated demand, with easy access to these products through various sales channels enhancing market growth. The sustainability aspect is gaining traction, with a significant shift towards eco-friendly alternatives such as reusable menstrual cups and period underwear, aimed at minimizing waste. Additionally, rising consumer awareness driven by government initiatives and social media campaigns underscores the importance of personal hygiene. Strategic acquisitions within the industry, like major companies investing in local hygiene brands, reflect the competitive landscape and the growing focus on enhancing product offerings and market reach in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Feminine Hygiene Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Feminine Hygiene Products Market Segments Analysis

Global Feminine Hygiene Products Market is segmented by Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel and region. Based on Nature, the market is segmented into Disposable and Reusable. Based on Product Type, the market is segmented into Period Panty, Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Intimate Washes and Cleansers, Intimate Wipes, Intimate Moisturizers, Hair Removal Products, Intimate Deodorants, Lubricants and Specialty Products. Based on Packaging, the market is segmented into Bottles/Jars, Pumps and Dispensers, Tubes, Flexible Packaging and Other Packaging Types. Based on Consumer Orientation, the market is segmented into Teenage and Adult. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Feminine Hygiene Products Market

The ongoing enhancement of the global economy is contributing to a rise in consumers' disposable income, which in turn encourages greater expenditure on personal care items, particularly feminine hygiene products. This shift in financial capability allows individuals to prioritize their health and well-being, leading to an increased demand for high-quality hygiene solutions. Moreover, as awareness regarding women's health issues continues to grow, more consumers are seeking reliable and effective feminine hygiene products. This combination of improved economic conditions and heightened health consciousness is driving significant growth within the feminine hygiene products market.

Restraints in the Feminine Hygiene Products Market

In many regions, the feminine hygiene products market faces significant challenges due to cultural barriers and the prevailing social stigma surrounding menstruation. This stigma can foster a sense of reluctance among individuals to engage in conversations about menstruation openly, ultimately resulting in a limited acceptance and use of feminine hygiene products. Such societal attitudes not only affect consumers' willingness to purchase these items but also hinder awareness and education about their importance for health and hygiene. Addressing these deep-rooted cultural beliefs and promoting open dialogue is essential to breaking down these barriers and expanding market opportunities.

Market Trends of the Feminine Hygiene Products Market

The Feminine Hygiene Products market is experiencing a notable shift towards sustainable and eco-friendly options, with menstrual cups leading the trend. As consumers become more environmentally conscious, they are gravitating towards products that minimize waste and promote sustainability. Menstrual cups are gaining traction due to their convenience and long-term cost-effectiveness, offering women a reusable alternative to traditional disposable products. This growing preference reflects a broader societal movement towards health-conscious and environmentally-friendly choices across various sectors, indicating that brands in the feminine hygiene industry must adapt and innovate to meet consumer demands for sustainability and practicality.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Feminine Hygiene Products Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Disposable
• Reusable

Global Feminine Hygiene Products Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Period Panty
• Sanitary Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Intimate Washes and Cleansers
  • PH-Balanced Cleansers
  • Antibacterial Cleansers
  • Soothing and Calming Cleansers
  • Moisturizing Cleansers
• Intimate Wipes
• Intimate Moisturizers
  • Creams
  • Gels
  • Serums
  • Balms
• Hair Removal Products
  • Waxing Kits
  • Hair Removal Creams
  • Intimate Trimmers
  • Depilatory Creams
• Intimate Deodorants
  • Roll-On Deodorants
  • Spray Deodorants
  • Powder Deodorants
• Lubricants
• Specialty Products

Global Feminine Hygiene Products Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bottles/Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

Global Feminine Hygiene Products Market Size by Consumer Orientation & CAGR (2026-2033)

• Market Overview
• Teenage
• Adult

Global Feminine Hygiene Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacy
• Online Stores
• Others

Global Feminine Hygiene Products Market Size & CAGR (2026-2033)

• North America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lola (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxim Hygiene Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathi Pads (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmesi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodyform (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations