产业考察:香烟和替代品的主要趋势

随着法规和健康趋势进一步限制使用，烟草和替代产品产业持续缓慢下滑。随着消费者和政府开始以同样的视角看待所有以尼古丁为基础的产品，替代市场正在显示出重大变化。儘管无尼古丁产品有潜在的创新机会，但品牌在推出产品时必须更加谨慎。

调查范围

• 有些政府政策可能不可靠，而且目标可能会迅速变化，因此预测当地的监管模式至关重要。
• 替代产品的开发仍然是前进的方向，完全不含尼古丁的产品很可能成为戒烟的下一个焦点。
• 烟草本身的行销和创新空间有限，因此可用性和便利性可能是未来的主要问题。

本报告研究和分析烟草及替代产品产业，提供有关消费者情绪、市场发展、创新状况、产业面临的问题和课题以及与每种趋势相关的品牌行动的资讯。

目录

• 烟草及替代产品市场概览
• 条例 2.0
• 电子烟以外的替代品
• 可用性胜过习惯。
• 电子商务机会
• 生态设计
• 摘要

附录

This report is part of a series on the top trends for consumers sectors to focus on in 2024. The report identifies the consumer sentiment, market development, innovation landscape, issues and challenges facing the tobacco and alternatives industry, and brand actions happening within each trend.

The tobacco and alternatives industry continues to gradually decline as regulation and health trends further restrict usage. The alternatives market is seeing significant change as consumers and governments are starting to view all nicotine-based products under the same lens. More than ever brands have to be careful how products are marketed, although there are some potential innovation opportunities in nicotine-free products.

Scope

• Anticipating regional patterns of regulation is crucial as although some government policies have proved unreliable, the goal posts can shift quickly.
• Alternative product development continues to be the way forward, with completely nicotine-free products likely to be the next focus in smoking cessation.
• For tobacco itself limited marketing and innovation scope means affordability and convenience will be the main concerns moving forward.

Reasons to Buy

• Understand the challenges and opportunities for tobacco and alternatives in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the tobacco industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• Tobacco and alternatives market overview
• Regulation 2.0
• Alternatives beyond vaping
• Affordability overrides habit
• Ecommerce opportunities
• Eco design
• Takeaways

Appendix