全美女子篮球协会(WNBA)的商务

ESPN 与 WNBA 签订了从 2016-2017 赛季到 2024-2025 赛季的转播权协议，转播权费用估计为每年 2700 万美元。派拉蒙全球旗下的美国国家电视网 CBS 也将在 CBS 的主要广播网络上每赛季播出 8 场比赛，并在其专用的 CBS 体育频道上另外播出 12 场比赛。与该网路的合约自 2024 年起为期两年，预计年价值为 1000 万美元。在英国和爱尔兰，TNT Sports 拥有每个赛季至少 16 场常规赛的权利。

2024 WNBA 的顶级年度赞助协议是与 Nike 签订的为期八年的球衣供应商协议，每年价值 1.25 亿美元。在 WNBA 2024 年新赞助商中，阿联酋航空与联盟签订的年度合约排名第三。这项为期两年半的合作伙伴关係每年价值 6500 万美元，该航空公司将成为联盟的全球航空公司合作伙伴以及 NBA 杯赛季期间的冠名赞助商。 2024 WNBA 赛季最小的年度合作伙伴是德勤的五年合约，每年价值 50 万美元。透过这项协议，这家专业服务公司将成为 WNBA 的官方专业服务提供者。

WNBA球队同意的年度赞助协议为5,448万美元。 GlobalData 估计，凤凰城水星队将在 2024 年整个赛季从赞助商那里获得最多的收入。根据 GlobalData 的数据，亚特兰大梦想队和西雅图风暴队从赞助合作伙伴那里获得的收入预计最少。餐厅类别是 WNBA 球队中餐厅数量最多的，有 46 家。

本报告审查了美国女子篮球协会 (WNBA) 的业务，并提供了我们提供的竞争信息，包括赞助组合、媒体格局、上座率和门票销售、社交媒体关注度以及球队赞助分析。

目录

第1章 活动的简介

第2章 媒体分析

• 美国 WNBA 2024 转播商细分
• 其他地区 WNBA 2024 转播商的详细信息
• 案例研究：WNBA 是否打算签署自己的媒体协议？

第3章 赞助商分析

• 概要
• WNBA 2024赞助商形势
• WNBA 2024赞助商组合的明细
• 案例研究:Emirates和WNBA

第4章 队伍赞助商分析

• 摘要
• 合约数：依团队划分
• 年度交易金额：依团队划分
• 部门数量 - 部门金额

第5章 套件供应商

• WNBA套件供应商

第6章 Jersey赞助商

• WNBA 2024 球衣正面合约
• WNBA 2024 球衣正面分解
• WNBA 2024 球衣正面赞助商
• 部门明细
• WNBA 2024 补丁赞助
• WNBA 2024 补丁赞助细目
• 2024 年 WNBA 补丁赞助
• 部门明细

第7章 选手简介

• 选手简介
• 凯特磷·Clark(Indiana Fever)

第8章 队伍分析

• 东部联盟
• 西部联盟

第9章 WNBA圆形竞技场

• 概要

第10章 社群媒体

• 大规模的比较
• 队伍的比较

第11章 2024 Commissioner's Cup的赏金

• 2024 Commissioner's Cup的名次
• 2024 Commissioner's Cup的赏金

第12章 附录

An analysis of the WNBA 2024, including a look at the competitions sponsorship, attendances and tickets, media landscape, social media following, and team sponsorship analysis.

ESPN's media rights deal with the association covers the 2016-17 to 2024-25 season, worth an estimated $27 million annually. The US national network CBS, owned by Paramount Global, also offers coverage of eight games per season on the main CBS broadcast network, with another 12 to be shown through the CBS Sports dedicated outlets. The network's two-year deal, which commenced in 2024, has an estimated annual value of $10 million. In the United Kingdom and Ireland, TNT Sports have the media rights to broadcast at least 16 regular season games per campaign.

The 2024 WNBA's top sponsorship deal in terms of annual value is the league's eight-year kit supplier deal with Nike, worth $125 million annually. Emirates have the third most lucrative annual agreement in place with the league, of all the 2024 new sponsors of the WNBA. The two-and-a-half-year partnership is worth $65 million annually, which allows the airline to serve as the league's global airline partner and the title sponsor of the in-season NBA Cup competition. The smallest annual partnership for the 2024 WNBA season is Deloitte's five-year deal, worth 0.5 million annually. The agreement allows the professional services firm to serve as the official professional services provider of the WNBA.

The annual value of the sponsorship deals that have been agreed by WNBA franchises is $54.48 million. GlobalData estimates that Phoenix Mercury will receive the most from sponsors across the 2024 season. Atlanta Dream and Seattle Storm are estimated to receive the smallest income from sponsorship partners according to GlobalData. The restaurant sector is the most prominent with 46 deals across the WNBA teams.

A detailed overview of the key facts and events which took place across the league. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope

• This report provides an overview of the competition including a sponsorship portfolio, media landscape, attendance and ticketing, social media following and team sponsorship analysis. An analysis of WNBA 2024 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, team profiles as well as WNBA's social media breakdown.

Reasons to Buy

• For those wanting an in-depth analysis of WNBA 2024, in the sense of both business and popularity.

Table of Contents

Table of Contents

1. Event Introduction

• Executive Summary
• Introduction

2. Media Analysis

• WNBA 2024 Broadcasters Breakdown Across the United States
• WNBA 2024 Broadcasters Breakdown Across the Rest of the World
• Case Study: Is the WNBA set to seek its own media agreements?

3. Sponsorship Analysis

• Overview
• WNBA 2024 Sponsorship Landscape
• WNBA 2024 Sponsorship Portfolio Breakdown
• Caser Study: Emirates and the WNBA

4. Team Sponsorship Analysis

• Overview
• Deal Volume by Team
• Annual Deal Value by Team
• Sector Volume- Sector Value

5. Kit Supplier

• WNBA Kit Supplier

6. Jersey Sponsorship

• WNBA 2024 Front-of-Shirt Deals
• WNBA 2024 Front-of-Shirt Breakdown
• WNBA 2024 Front-of-Shirt Sponsors
• Sector Breakdown
• WNBA 2024 Patch Sponsorship
• WNBA 2024 Patch Sponsorship Breakdown
• 2024 WNBA Patch Sponsorship
• Sector Breakdown

7. Player Profile

• Player Profile
• Caitlin Clark (Indiana Fever)

8. Team Analysis

• Eastern Conference
• Western Conference

9. WNBA Arenas

• Overview

10. Social Media

• Large Comparison
• Team Comparison

11. 2024 Commissioner's Cup Prize Money

• 2024 Commissioner's Cup Standings
• 2024 Commissioner's Cup Prize Money

12. Appendix