篮球市场规模、份额和成长分析（按类型、产品类型、联赛、转播形式和地区划分）—产业预测（2025-2032 年）

预计到 2023 年，全球篮球市场规模将达到 231 亿美元，到 2024 年将达到 248.6 亿美元，到 2032 年将达到 446.6 亿美元，预测期（2025-2032 年）的复合年增长率为 7.6%。

全球篮球市场正经历显着成长，这主要得益于篮球运动日益增长的人气，尤其是在年轻一代中，以及健身意识提升。职业联赛和国际赛事的成功举办，加上社群媒体和名人效应的影响，进一步提升了篮球运动的全球吸引力。学校篮球项目、青少年联赛和夏令营的蓬勃发展，推动了青少年参与篮球运动，迅速扩大了球员和球迷群体。此外，旨在提升运动表现和安全性的篮球装备和鞋类的进步也备受关注。篮球电竞和电子游戏的日益普及也为创造新的商机提供了可能。所有这些因素共同为全球篮球格局的重大发展奠定了基础。

全球篮球市场驱动因素

全球篮球市场的主要驱动力之一是篮球运动在世界各地不同年龄层和人群中日益增长的受欢迎程度。这种日益增长的兴趣归因于多种因素，包括职业联赛的扩张、基层项目的普及，以及社交媒体和串流平台对国内外比赛的报导。此外，篮球运动被纳入教育课程和社区活动也有助于扩大其球员和观众群体。随着人们对篮球的认知度和参与度不断提高，预计对相关商品、体育用品和赛事参与的需求将显着增长。

限制全球篮球市场的因素

全球篮球市场面临的主要限制因素之一是来自其他运动和休閒活动的竞争日益激烈，这些活动正吸引年轻一代的兴趣。随着电子竞技和极限运动等新兴娱乐形式的兴起，传统篮球在吸引和留住新球员和球迷方面可能面临挑战。此外，可支配收入的波动以及人们优先考虑智慧型手机和科技产品而非体育器材的经济因素，可能会进一步阻碍市场成长。这些趋势可能导致基层篮球参与率下降，最终影响整个篮球产品和服务市场。

全球篮球市场趋势

全球篮球市场正经历着一场向整体性的重大转变，而女子篮球的蓬勃发展正是推动这一转变的重要动力。 WNBA等职业联赛和国际女子赛事的成功不仅促进了更多女性运动员的参与，也增强了球迷的热情。随着学校和大学扩大女性运动员的篮球项目，它们正在加强基层发展体系，为未来人才的培养铺平道路。这种多元化、包容性和对女子篮球推广的趋势，有望为市场相关人员创造新的机会，推动市场成长，并重塑全球篮球产业的格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

按类型分類的篮球市场规模、复合年增长率（2025-2032 年）

• 市场概览
• 篮球赛事和联赛
• 广播与媒体
• 篮球装备

按产品类型分類的篮球市场规模，复合年增长率（2025-2032 年）

• 市场概览
• 鞋
• 球
• 篮球架和篮板
• 服饰
• 防护装备

各联盟篮球市场规模，复合年增长率（2025-2032）

• 市场概览
• 职业联赛
• 大学联赛和业余联赛
• 国际竞赛
• 青少年与休閒联盟

按转播形式分類的篮球市场规模，复合年增长率（2025-2032 年）

• 市场概览
• 电视转播权
• 串流媒体服务
• 数位内容

篮球市场规模，复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Nike Inc.
• Adidas AG
• LI-NING Company Limited
• Umbro Ltd.
• Puma SE Inc.
• Fila Inc.
• Lululemon Athletica Incorporation
• Under Armour
• Columbia Sportswear Company
• Anta Sports Products Limited Inc.
• Under Armour Inc.
• ASICS Corporation
• VF Corporation
• New Balance Athletics Inc.
• Skechers USA Inc.
• Anta Sports Products Limited
• Li Ning Company Limited
• Decathlon Group
• Hanesbrands Inc.
• Mizuno Corporation

结论与建议

Global Basketball Market size was valued at USD 23.1 billion in 2023 and is poised to grow from USD 24.86 billion in 2024 to USD 44.66 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The global basketball market is experiencing remarkable growth driven by increased popularity, particularly among youth, and heightened awareness of health and fitness. The success of professional leagues and international events, along with the influence of social media and celebrities, has amplified basketball's appeal worldwide. Structured school programs, youth leagues, and summer camps are fostering greater youth participation, contributing to a burgeoning base of players and fans. Additionally, advancements in basketball equipment and footwear, aimed at enhancing performance and safety, are gaining traction. The rising trend of basketball e-sports and video games is also poised to create new business opportunities. Collectively, these factors are setting the stage for significant development in the global basketball landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Basketball market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Basketball Market Segments Analysis

Global Basketball Market is segmented by Type, Product Type, League, Broadcasting and region. Based on Type, the market is segmented into Basketball Events and Leagues, Broadcasting and Media and Basketball Equipment. Based on Product Type, the market is segmented into Footwear, Basketball Balls, Basketball Hoops and Backboards, Apparel and Protective Gear. Based on League, the market is segmented into Professional Leagues, College and Amateur Leagues, International Competitions and Youth and Recreational Leagues. Based on Broadcasting, the market is segmented into Television Rights, Streaming Services and Digital Content. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Basketball Market

One of the key market drivers for the global basketball market is the increasing popularity of basketball among diverse age groups and demographics worldwide. This rise in interest can be attributed to various factors, including the expansion of professional leagues, accessible grassroots programs, and the influence of social media and streaming platforms that showcase both local and international games. Additionally, the sport's inclusion in educational curricula and community engagement initiatives fosters a larger player base and spectator audience. As awareness and participation in basketball continue to grow, the demand for related merchandise, sporting goods, and event participation is expected to increase significantly.

Restraints in the Global Basketball Market

One key market restraint for the Global Basketball Market is the increasing competition from alternative sports and recreational activities that capture the attention of younger audiences. With the rise of esports, extreme sports, and other engaging forms of entertainment, traditional basketball may face challenges in attracting and retaining new players and fans. Additionally, economic factors, such as fluctuating disposable incomes and prioritization of spending on smartphones and technology over sporting equipment, may further hinder market growth. These dynamics can lead to a decline in grassroots participation and ultimately impact the overall market for basketball products and services.

Market Trends of the Global Basketball Market

The global basketball market is witnessing a significant shift towards inclusivity, driven by the surging popularity of women's basketball. The rising success of professional leagues like the WNBA and international women's tournaments is not only increasing participation among female athletes but also enhancing fan engagement. As schools and universities expand their basketball programs to cater to female athletes, grassroots development is being fortified, paving the way for future talent. This trend of embracing diversity and promoting women's basketball is expected to create new opportunities for market players, fostering growth and transforming the landscape of the basketball industry worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Basketball Market Size by Type & CAGR (2025-2032)

• Market Overview
• Basketball Events and Leagues
• Broadcasting and Media
• Basketball Equipment

Global Basketball Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Footwear
• Basketball Balls
• Basketball Hoops and Backboards
• Apparel
• Protective Gear

Global Basketball Market Size by League & CAGR (2025-2032)

• Market Overview
• Professional Leagues
• College and Amateur Leagues
• International Competitions
• Youth and Recreational Leagues

Global Basketball Market Size by Broadcasting & CAGR (2025-2032)

• Market Overview
• Television Rights
• Streaming Services
• Digital Content

Global Basketball Market Size & CAGR (2025-2032)

• North America (Type, Product Type, League, Broadcasting)
  • US
  • Canada
• Europe (Type, Product Type, League, Broadcasting)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, League, Broadcasting)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, League, Broadcasting)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, League, Broadcasting)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LI-NING Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Umbro Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Incorporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations