NFL 业务（2024/25）

在美国，一些网路将在2024/25 赛季前转播 NFL 比赛。预计 NFL 在2024/25 赛季将从美国广播公司获得超过 120亿美元的收入。 Netflix 宣布，2024年 8月，该串流媒体巨头将首次直播 NFL 比赛。另一家串流媒体服务公司Amazon Prime 也签署了一项协议，在 NFL 赛季期间播放 NFL 比赛，包括週四晚间橄榄球赛和季后赛外卡赛。

到2024/25 赛季，NFL 预计将从赞助协议中获得约 180万美元的收入。

NFL 最大的年度赞助协议是与 EA Sports 签订的五年冠名赞助协议，合约总金额达16亿美元。

酒精公司Anheuser-Busch拥有联盟第二丰厚的合约。此次续约的为期一年的合作伙伴关係每年价值 3亿美元，Anheuser-Busch将继续担任联盟的独家全球啤酒和硬苏打水赞助商。

NFL2024/25 赛季最低年度合约是 La-Z-Boy 的三年合约，每年价值 50万美元，该品牌将成为 NFL 伦敦运动会的官方家具合作伙伴。

NFL 的32 支球队与其合作伙伴之间共有 2,064 项有效赞助协议。

NFL 球队已同意每年价值约 23亿美元的赞助协议。预计洛杉矶公羊队将在2024/25 NFL 赛季获得最多的赞助收入。预计芝加哥熊队和洛杉矶闪电队从赞助合作伙伴处获得的收入最少。餐饮业是 NFL 球队中病例最多的行业，共 232 例。

本报告调查NFL的业务，并从社交媒体、赞助和媒体的角度对NFL的商业格局进行了深入分析。

目录

第1章 概述

• 执行摘要
• 概述
• 超级杯

第2章 媒体状况

• 美国NFL广播公司的明细
• 其他地区的NFL转播明细
• NFL与Netflix的协议
• 2024年NFL国际比赛

第3章 联赛赞助分析

• NFL联盟合作伙伴
• NFL年度合约金额
• 赞助格局－新赞助和持续时间最长的赞助
• 赞助格局－产业细分
• 产业赞助细分 - 品牌总部

第4章 套件供应商

• 美国运动联盟的球衣供应商合约

第5章 练习球衣贴片

• 2024年亚足联球队练习球衣贴片
• 练习球衣贴片 - 年度
• 练习球衣贴片 - 产业细分

第6章 球队赞助分析

• 球队状况
• 年度合约价值：依球队
• 球队赞助 - 年度价值 - 同期比较变化
• 球队赞助 - 合约数量
• 球队赞助 - 合约数量 - 同期比较变化
• 部门数量
• 球队赞助情况 - 部门赞助量 - 同期比较变化：依行业部门
• 部门费用
• 球队赞助 - 部门支出 - 同期比较
• 品牌知名度

第7章 团队简介

第8章 体育场馆、观众人数与季票价格

• 体育场概况
• 平均参加人数
• 票价 - 主场揭幕战

第9章 社群媒体

• 社群媒体追踪者 - 联盟比较
• 社群媒体追踪者数量 – 特许经营权比较

第10章 附录

A complete overview of the commercial landscape of the 2024/25 NFL season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Multiple networks are showcasing NFL matches for the 2024/25 season in the United States. The NFL is expected to generate over $12 billion from American broadcasters during the 2024/25 NFL season. In August 2024, it was announced that Netflix would showcase live NFL matches for the first time in the streaming giant's history. Another streaming service Amazon Prime is also contracted to show NFL games during the NFL season, as it will air Thursday Night Football and the playoff WildCard round game.

Across the 2024/25 season the NFL is expected to generate roughly $1.8 million from sponsorship deals.

The NFLs top sponsorship deal in terms of annual value is its five-year title sponsorship deal with EA Sports, worth $1.6 billion across the length of the contract.

The brewing company Anheuser-Busch has the second most annually lucrative agreement in place with the league. The one-year renewal partnership is worth $300 million annually, which allows Anheuser-Busch to continue to serve as the league's global exclusive beer and hard seltzer sponsor.

The league's partnership of lowest annual value for the 2024/25 NFL season is La-Z-Boy's three-year deal, worth $0.5 million annually, which allows the brand to serve as the official furniture partner of the NFL London Games.

There are 2064 active sponsorship deals between the league's 32 teams and their partners.

The total annual value of the sponsorship deals that have been agreed by NFL teams is roughly $2.3 billion. GlobalData estimates that the Los Angeles Rams will receive the most from sponsors across the 2024/25 NFL season. Chicago Bears and Los Angeles Chargers are expecting the smallest income from sponsorship partners according to GlobalData. The restaurant sector is the most prominent with 232 deals across NFL teams.

A detailed overview of the commercial landscape from the league's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into the professional American football league. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.

Table of Contents

Table of Contents

1. Overview

• Executive Summary
• Overview
• Super Bowl Championships

2. Media Landscape

• NFL Broadcasters Breakdown Across the United States
• NFL Broadcast Breakdown Across the Rest of the World
• NFL's Netflix Deal
• 2024 NFL International Games

3 League Sponsorship Analysis

• NFL League Partners
• NFL Annual Deal Values
• Sponsorship Landscape - New Deals & Longest Contracts
• Sponsorship Landscape - Industry Breakdowns
• Industry Sponsorship Breakdown - Brand Headquarters

4. Kit Suppliers

• United States Sports League's Kit Supplier Deals

5. Practice Jersey Patches

• 2024 AFC Teams Practice Jersey Patches
• Practice Jersey Patches - Annual Values
• Practice Jersey Patches - Industry Breakdown

6. Team Sponsorship Analysis

• Team Landscape Summary
• Annual Deal Value by Team
• Team Sponsorship - Annual Value - Year-on-Year
• Team Sponsorship - Deal Volume
• Team Sponsorship - Deal Volume - Year-on-Year
• Sector Volume
• Team Sponsorship Landscape - Sector Volume by Industry Sector - Year-on-Year
• Sector Spend
• Team Sponsorship - Sector Spend - Year-on-Year
• Brand Prominence

7. Team Profiles

8. Stadiums, Attendances & Season Ticket Prices

• Stadium Overview
• Average Attendances
• Ticket Prices - Opening Home Game

9. Social Media

• Social Media Following - League Comparison
• Social Media Following - Franchise Comparison

10 Appendix