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市场调查报告书
商品编码
1714532

棒球市场 - 全球产业规模、份额、趋势、机会和预测（按产品类型、比赛等级、参与度、地区和比赛划分），2020-2030 年预测

Baseball Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Level of Play, By Engagement, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球棒球市场价值为 157.6 亿美元，预计到 2030 年将成长至 257.6 亿美元，复合年增长率为 3.98%。棒球市场受到关键因素的驱动。这项运动经久不衰的受欢迎程度，尤其是在美国，持续刺激对商品、门票和媒体版权的需求。越来越多的青少年参与棒球和垒球项目，培养了新一代球员和球迷，从而维持了对设备和服装的需求。美国职棒大联盟 (MLB) 和其他联盟的丰厚转播权正在产生巨大的收入，影响着市场动态。包括球队球衣、帽子和纪念品的销售在内的商品推销活动对市场做出了巨大贡献。球员表现分析和改进的设备等技术进步正在吸引新的参与者并增强比赛的吸引力。此外，美国职棒大联盟 (MLB) 在​​全球范围内推广棒球的倡议，包括举办国际比赛和锦标赛，正在扩大其球迷群和传统地区以外的市场潜力。

市场概览
预测期 2026-2030
2024年市场规模 157.6亿美元
2030年市场规模 257.6亿美元
2025-2030 年复合年增长率 3.98%
成长最快的领域 配件
最大的市场 北美洲

关键市场驱动因素

棒球日益普及

主要市场挑战

消费者偏好的改变

主要市场趋势

数位和串流媒体服务的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球棒球市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（服装、设备、配件）
    • 依比赛等级（职业、大学、高中、其他）
    • 依参与度（现场观众、电视观众、线上观众、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美棒球市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲棒球市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太棒球市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国

第九章：中东和非洲棒球市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲棒球市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Baseballism
    • Rake Baseball Company
    • RotoWear
    • Puma SE
    • Adidas AG
    • Nike Inc
    • Routine
    • Ebbets Field
    • Novus Clothing Company
    • Scheels

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28492

Global Baseball market was valued at USD 15.76 billion in 2024 and is expected to grow to USD 25.76 billion by 2030 with a CAGR of 3.98%. The Baseball market is driven by key factors. The sport's enduring popularity, particularly in the United States, continues to fuel demand for merchandise, tickets, and media rights. Increased youth participation in baseball and softball programs is fostering a new generation of players and fans, sustaining demand for equipment and apparel. Lucrative broadcasting rights for Major League Baseball (MLB) and other leagues are generating significant revenues, influencing market dynamics. Merchandising efforts, including the sale of team jerseys, caps, and memorabilia, contribute substantially to the market. Technological advancements, such as player performance analytics and improved equipment, are attracting new participants and enhancing the game's appeal. Also, MLB's initiatives to promote baseball globally, including international games and tournaments, are expanding its fan base and market potential beyond traditional regions.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 15.76 Billion
Market Size 2030USD 25.76 Billion
CAGR 2025-20303.98%
Fastest Growing SegmentAccessories
Largest MarketNorth America

Key Market Drivers

Rising Popularity of Baseball

The global baseball market is experiencing significant growth, driven by sport's rising popularity across various regions. As a part of this, according to a recent study, as of 2025, the baseball market's user penetration rate in India will be 5.0%. In the United States, baseball maintains its status as a beloved pastime, while countries like Japan, South Korea, and several Latin American nations have strong baseball cultures that contribute to the sport's global appeal. This widespread enthusiasm fuels demand for merchandise, tickets, and media rights, bolstering the market's expansion. Also, increased youth participation in baseball and softball programs is fostering a new generation of players and fans, ensuring sustained interest in the sport. Technological advancements, such as real-time analytics and interactive stadium features, are enhancing fan engagement and experience, further propelling the market's growth. As baseball continues to captivate audiences worldwide, its market is poised for continued expansion and innovation.

Key Market Challenges

Changing Consumer Preference

Changing consumer preferences present a notable challenge to the global baseball market. In today's fast-paced, digitally driven world, younger audiences are increasingly drawn to dynamic, short-form entertainment such as eSports, fast-paced sports, and social media content. Baseball, traditionally perceived as a slower and longer-duration game, often struggles to maintain the attention of modern viewers who prefer instant engagement and quick results. The evolving media consumption habits, including on-demand streaming and shorter attention spans, further challenge the sport's ability to captivate a new generation of fans. Also, the rise of alternative entertainment platforms competes directly with baseball for leisure time and consumer spending. This shift in preferences impacts game attendance, broadcast ratings, and overall merchandise sales. To stay relevant, the baseball industry must innovate with faster formats, digital fan engagement strategies, and content tailored to younger demographics. Failing to adapt could lead to a gradual decline in popularity, posing a long-term threat to the sport's market potential and global expansion.

Key Market Trends

Rise in Digital and Streaming Services

The rise of digital platforms and streaming services is reshaping the baseball market. Major League Baseball (MLB) has increasingly shifted toward direct-to-consumer (D2C) models, allowing fans more accessible viewing options. MLB.TV, the league's flagship streaming service, has evolved to offer live out-of-market games, pre- and post-game coverage, highlights, and original on-demand content, enhancing the fan experience. This change is also reflected in MLB's strategy to manage local broadcasts directly for teams like the Cleveland Guardians, Milwaukee Brewers, and Minnesota Twins, expanding its reach and reducing blackout restrictions. The league is working on a comprehensive D2C streaming platform expected to debut in the 2025 season. This move aims to address the challenges of traditional media models and enhance fan engagement. The increasing preference for digital platforms indicates a significant shift in how baseball content is consumed, driven by the convenience and flexibility these services provide.

Key Market Players

  • Baseballism
  • Rake Baseball Company
  • RotoWear
  • Puma SE
  • Adidas AG
  • Nike Inc
  • Routine
  • Ebbets Field
  • Novus Clothing Company
  • Scheels

Report Scope:

In this report, the Global Baseball Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baseball Market, By Product Type:

  • Apparel
  • Equipment
  • Accessories

Baseball Market, By Level of Play:

  • Professional
  • College
  • High School
  • Others

Baseball Market, By Engagement:

  • Live Attendance
  • Television Viewership
  • Online
  • Others

Baseball Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Baseball Market.

Available Customizations:

Global Baseball Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Baseball Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Apparel, Equipment, Accessories)
    • 5.2.2. By Level of Play (Professional, College, High School, Others)
    • 5.2.3. By Engagement (Live Attendance, Television Viewership, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Baseball Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Level of Play
    • 6.2.3. By Engagement
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baseball Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Level of Play
        • 6.3.1.2.3. By Engagement
    • 6.3.2. Canada Baseball Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Level of Play
        • 6.3.2.2.3. By Engagement
    • 6.3.3. Mexico Baseball Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Level of Play
        • 6.3.3.2.3. By Engagement

7. Europe Baseball Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Level of Play
    • 7.2.3. By Engagement
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Baseball Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Level of Play
        • 7.3.1.2.3. By Engagement
    • 7.3.2. Germany Baseball Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Level of Play
        • 7.3.2.2.3. By Engagement
    • 7.3.3. Spain Baseball Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Level of Play
        • 7.3.3.2.3. By Engagement
    • 7.3.4. Italy Baseball Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Level of Play
        • 7.3.4.2.3. By Engagement
    • 7.3.5. United Kingdom Baseball Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Level of Play
        • 7.3.5.2.3. By Engagement

8. Asia-Pacific Baseball Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Level of Play
    • 8.2.3. By Engagement
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Baseball Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Level of Play
        • 8.3.1.2.3. By Engagement
    • 8.3.2. Japan Baseball Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Level of Play
        • 8.3.2.2.3. By Engagement
    • 8.3.3. India Baseball Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Level of Play
        • 8.3.3.2.3. By Engagement
    • 8.3.4. Australia Baseball Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Level of Play
        • 8.3.4.2.3. By Engagement
    • 8.3.5. South Korea Baseball Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Level of Play
        • 8.3.5.2.3. By Engagement

9. Middle East & Africa Baseball Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Level of Play
    • 9.2.3. By Engagement
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Baseball Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Level of Play
        • 9.3.1.2.3. By Engagement
    • 9.3.2. Saudi Arabia Baseball Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Level of Play
        • 9.3.2.2.3. By Engagement
    • 9.3.3. UAE Baseball Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Level of Play
        • 9.3.3.2.3. By Engagement
    • 9.3.4. Turkey Baseball Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Level of Play
        • 9.3.4.2.3. By Engagement

10. South America Baseball Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Level of Play
    • 10.2.3. By Engagement
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baseball Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Level of Play
        • 10.3.1.2.3. By Engagement
    • 10.3.2. Argentina Baseball Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Level of Play
        • 10.3.2.2.3. By Engagement
    • 10.3.3. Colombia Baseball Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Level of Play
        • 10.3.3.2.3. By Engagement

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Baseballism
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Rake Baseball Company
    • 14.1.3. RotoWear
    • 14.1.4. Puma SE
    • 14.1.5. Adidas AG
    • 14.1.6. Nike Inc
    • 14.1.7. Routine
    • 14.1.8. Ebbets Field
    • 14.1.9. Novus Clothing Company
    • 14.1.10. Scheels

15. Strategic Recommendations

16. About Us & Disclaimer