市场调查报告书
商品编码
1351537
行动学习市场规模 - 按解决方案(电子书、便携式 LMS、基于行动和视讯的课件、互动式评估、行动支援)、按提供者(内容、服务)、按应用(学术、企业政府)和2023 年全球预测- 2032Mobile Learning Market Size - By Solution (E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government) & Global Forecast 2023 - 2032 |
2023 年至 2032 年间,全球行动学习市场的复合年增长率将达到 15%。智慧型手机和平板电脑的普及使学习可以随时随地进行,在学生和专业人士中越来越受欢迎。随着远距和混合学习模式成为常态,COVID-19 大流行加速了行动学习的采用。此外,行动学习平台提供的灵活性和个人化学习体验也吸引着使用者。游戏化、互动式内容和自适应学习工具正在增强参与度和知识保留。
此外,领先公司的学习平台中行动应用程式的数量不断增加,支持了行动学习市场的前景。例如,2023 年 9 月,面向行销和传播专业人士的领先线上学习平台 Sharp Learning 透过推出行动应用程序,在教育产品多元化方面取得了重大进展。线上和行动学习的广泛采用已经彻底改变了教育领域,而夏普学习是拥抱这项变革的先锋力量。
整个行动学习市场根据解决方案、提供者、应用程式和地区进行分类。
电子书细分市场将在 2023 年至 2032 年间呈现高速成长。随着智慧型手机和平板电脑的广泛普及,学习者寻求以数位方式获取教育材料的便利性。电子书提供了便携式和互动式的学习体验,使其成为学生和专业人士的热门选择。此外,COVID-19 大流行加速了这一趋势,因为远距和数位学习选项变得至关重要。可存取且灵活的学习资源的日益普及正在推动电子书领域行动学习市场份额的成长。
企业部门可能主导行动学习产业的应用领域,2023 年至 2032 年复合年增长率为 18.6%。企业意识到需要持续的员工培训和发展以保持竞争力。行动学习提供了灵活且高效的解决方案,使员工可以轻鬆存取培训材料。它还容纳了远端和分散的劳动力,这一趋势因 COVID-19 大流行而进一步加速。随着企业优先考虑技能提升和知识转移,企业部门的行动学习市场需求持续成长。
2023 年至 2032 年,欧洲行动学习市场的复合年增长率将达到 16.7%。欧洲大陆精通技术的人口和行动装置的广泛使用正在推动这一趋势。教育机构和企业越来越多地采用行动学习来加强培训、技能发展和远距教育。此外,欧盟促进数位素养和终身学习的倡议正在为行动学习解决方案创造有利的环境。例如,其中一项倡议是数位教育行动计画(2021-2027),这是一项欧盟政策倡议,重点是在欧洲实现高品质、包容性和可访问的数位教育。
Global Mobile Learning Market will witness 15% CAGR between 2023 and 2032. The ubiquity of smartphones and tablets has made learning accessible anytime, anywhere, increasing its popularity among students and professionals alike. The COVID-19 pandemic accelerated the adoption of mobile learning as remote and hybrid learning models became the norm. Additionally, the flexibility and personalized learning experiences offered by mobile learning platforms are attracting users. Gamification, interactive content, and adaptive learning tools are enhancing engagement and knowledge retention.
Furthermore, the increasing number of mobile applications among learning platforms from leading companies supports the mobile learning market outlook. For instance, in September 2023, Sharp Learning, a leading online learning platform catering to marketing and communications professionals, took a substantial stride in diversifying its educational offerings by introducing its mobile application. The widespread adoption of online and mobile learning has revolutionized the educational sphere, and Sharp Learning stands as a pioneering force in embracing this transformation.
The overall Mobile Learning Market is classified based on solution, provider, application, and region.
The E-book segment will exhibit a high growth rate from 2023 to 2032. With the widespread availability of smartphones and tablets, learners seek the convenience of accessing educational materials digitally. E-books offer a portable and interactive learning experience, making them a popular choice for students and professionals alike. Moreover, the COVID-19 pandemic has accelerated this trend, as remote and digital learning options became essential. The increasing adoption of accessible and flexible learning resources is driving the mobile learning market share in the E-book segment.
The corporate segment could dominate the application landscape of the mobile learning industry and observe 18.6% CAGR from 2023 to 2032. Companies recognize the need for continuous employee training and development to stay competitive. Mobile learning offers a flexible and efficient solution, allowing employees to access training materials at their convenience. It also accommodates remote and dispersed workforces, a trend further accelerated by the COVID-19 pandemic. As corporations prioritize upskilling and knowledge transfer, the mobile learning market demand in the corporate sector continues to grow.
Europe mobile learning market will showcase 16.7 % CAGR from 2023 to 2032. The continent's tech-savvy population and widespread access to mobile devices are driving this trend. Educational institutions and businesses are increasingly adopting mobile learning to enhance training, skill development, and remote education. Furthermore, EU initiatives promoting digital literacy and lifelong learning are fostering a favorable environment for mobile learning solutions. For instance, one such initiative is the Digital Education Action Plan (2021-2027), an EU policy initiative focused on achieving high-quality, inclusive, and accessible digital education in Europe.