市场调查报告书
商品编码
1394981
新鲜蔬菜市场规模 - 按蔬菜类型、最终用途、配销通路、区域展望与预测,2023 - 2032Fresh Vegetables Market Size - By Vegetable Type, End-use, Distribution Channel, Regional Outlook & Forecast, 2023 - 2032 |
在线上杂货购物趋势的推动下,预计 2023 年至 2032 年新鲜蔬菜市场规模将以 3.3% 的CAGR扩大。
随着人们对电子商务平台的偏好激增,由于可以轻鬆获得各种新鲜蔬菜,消费者对线上杂货购物的偏好显着增加。此外,一些行业参与者正致力于开发创新平台,为消费者提供用户友好的介面、无缝导航和多样化的新鲜蔬菜选择。新的线上杂货应用程式提供的可及性和效率也有助于提高消费者的参与度,进一步加速行业的成长。举个例子,2023 年 2 月,电子杂货平台 Zepto 推出了一款农民参与应用程序,为其合作的农民实现供应链自动化,同时扩大新鲜水果和蔬菜的供应量。
新鲜蔬菜产业分为蔬菜类型、最终用途、配销通路和地区。
就蔬菜种类而言,根茎类蔬菜市占率在2022年需求旺盛,预计2023-2032年将稳定成长。根茎类蔬菜,包括胡萝卜、马铃薯和甜菜,由于其高营养价值、多功能性和烹饪吸引力,作为各种菜餚的主食而受到欢迎。此外,人们对根茎类蔬菜的健康益处的认识不断提高,加上其在烹饪中的多样化应用,将推动该领域的成长。
根据最终用途,食品服务领域的新鲜蔬菜市场预计将在2023 年至2032 年间出现显着增长。餐厅、酒店和餐饮服务对新鲜和多样化蔬菜的需求不断增长,以满足消费者对健康和健康的偏好。多样化的食物选择可能会激增对新鲜蔬菜的需求。人们越来越重视增强菜餚的视觉吸引力和营养成分,这也导致越来越多地使用新鲜蔬菜来准备健康美味的餐点。
由于该地区人口迅速增长、城市化程度不断提高以及人们对健康饮食的日益关注,亚太地区新鲜蔬菜产业预计到 2032 年将显着增长。该地区拥有丰富的烹饪传统,在新鲜蔬菜方面具有很高的价值,并将其融入多样化的美味菜餚中。
此外,一些行业参与者积极支持当地农民,满足对有机和新鲜农产品不断增长的需求,进一步增强了该地区的行业前景。例如,2022 年12 月,亚马逊零售印度公司在印度浦那推出了第十一个农民收集设施,作为其持续致力于为农民赋权并为客户提供值得信赖、经过认证的有机优质水果和蔬菜的一部分。
Fresh Vegetables Market size is estimated to expand at 3.3% CAGR from 2023-2032 propelled by the rising trend of online grocery shopping.
With the surging preference for E-commerce platforms, the consumer preference for online grocery shopping due to the convenient access to wide range of fresh vegetables has significantly increased. Additionally, several industry participants are focusing on the development of innovative platforms to provide consumers with user-friendly interfaces, seamless navigation, and diverse fresh vegetable options. The accessibility and efficiency offered by new online grocery apps are also contributing to increased consumer engagement, further accelerating the industry growth. To cite an instance, in February 2023, Zepto, an e-grocery platform, introduced a farmer engagement app to automate supply chains for farmers with whom it works while expanding the availability of fresh fruits and vegetables.
The fresh vegetables industry is segmented into vegetable type, end-use, distribution channel, and region.
In terms of vegetable type, the market share from the root vegetables segment witnessed high demand in 2022 and is anticipated to record steady growth from 2023-2032. Root vegetables, including carrots, potatoes, and beets, are gaining popularity as staples in various cuisines due to their high nutritional value, versatility, and culinary appeal. Moreover, the rising awareness of the health benefits associated with root vegetables coupled with their diverse application in cooking will fuel the segment growth.
Based on end-use, the fresh vegetables market from the food service segment is set to record significant growth between 2023 and 2032. The growing demand from restaurants, hotels, and catering services for fresh and diverse vegetables to match the consumer inclination towards healthy and varied food options is likely to surge the demand for fresh vegetables. The increasing emphasis on enhancing the visual appeal and nutritional content of dishes is also contributing to the increasing use of fresh vegetables to prepare wholesome and flavorful meals.
Asia Pacific fresh vegetables industry is poised to expand at a notable growth rate through 2032 due to the burgeoning population, increasing urbanization, and the rising focus on healthy diets across the region. With rich culinary heritage, the region is recording high value on fresh vegetables, incorporating them into diverse and flavorful dishes.
Additionally, several industry participants are actively supporting local farmers and meeting the rising demand for organic and fresh produce, further augmenting the regional industry outlook. For instance, in December 2022, Amazon Retail India launched its eleventh farmer collecting facility in Pune, India, as part of its ongoing commitment for empowering farmers and providing customers with trustworthy, certified organic high-quality fruits and vegetables.