市场调查报告书
商品编码
1399592
罐装葡萄酒市场规模-按产品(起泡酒、加强型、其他)按酒精含量(低度酒精、中度酒精、高度酒精)按配销通路(超市和大卖场、在线、其他)、区域展望和全球预测,2023-2032年Canned Wine Market Size-By Product (Sparkling, Fortified, Others) By Alcoholic Content (Low Alcohol, Medium Alcohol, High Alcohol) By Distribution Channel (Supermarkets and Hypermarkets, Online, Others), Regional Outlook & Global Forecast, 2023-2032 |
在消费者偏好转变、便利趋势和不断发展的葡萄酒文化的推动下,全球罐装葡萄酒市场预计在 2032 年至 2032 年期间将强劲增长超过 13%。消费者越来越寻找方便的饮料选择。
根据 Beverage Industry 2022 年的一篇文章,资料显示,人们对健康和饮料的综合兴趣显着增加了 27%。现代消费者在寻求便利而又不牺牲品质的同时,开始转向罐装葡萄酒作为多功能且便携的替代品。运输的便利性减少了对环境的影响,而单份份量的便利性极大地促进了市场的成长。
整个罐装酒市场根据产品、酒精含量、配销通路和地区进行分类。
加强型葡萄酒市场预计到 20232 年将实现快速成长,其推动力是透过添加烈酒实现更高的酒精含量,这与寻求大胆和独特风味的消费者产生共鸣。加强型葡萄酒类别中的罐装产品为爱好者提供了一种方便的形式来探索和享受优质产品。加强型葡萄酒的便携性和丰富、复杂的特征相结合,促进了该细分市场的突出地位。
高酒精含量细分市场将在预测期内获得显着的需求。消费者,尤其是那些喜欢更大胆、更浓郁的葡萄酒体验的消费者,正在转向高酒精含量的罐装葡萄酒。对于那些欣赏酒精含量升高给葡萄酒带来的风味深度和复杂性的人来说,它是首选。随着罐装葡萄酒品牌不断多样化其产品以满足不同的口味偏好,高度酒精细分市场正在受到越来越多的关注。
亚太地区罐装葡萄酒市场预计在 2032 年至 2032 年期间将出现巨大增长,其特点是中产阶级的崛起和对西方烹饪趋势的日益欣赏。罐装葡萄酒以其便利性和多样化的风味特征,非常符合亚太地区消费者不断变化的偏好。中国、日本和印度等国家的罐装葡萄酒消费量显着增加,从而塑造了市场成长轨迹。
The global canned wine market is expected to witness robust growth over 13% during 2032-2032, propelled by shifting consumer preferences, convenience trends, and an evolving wine culture. The consumers are increasingly looking for convenient beverage options.
According to an article by Beverage Industry in 2022, data reveals a significant 27% rise in the combined interest in health and beverages. Modern consumers, seeking convenience without compromising quality, are turning to canned wines as a versatile and portable alternative. The ease of transport reduces environmental impact, and the convenience of single-serving portions contribute significantly to the market growth.
The overall canned wine market is classified based on product, alcoholic content, distribution channel & region.
The fortified wine segment is poised to witness swift growth through 20232 driven by their higher alcohol content achieved through the addition of spirits which resonates with consumers seeking bold and distinctive Flavors. Canned offerings in the fortified wine category provide an accessible format for enthusiasts to explore and enjoy a premium product. The combination of portability and the rich, complex profiles of fortified wines is contributing to the segment's prominence.
The high alcohol content segment will gain notable demand over the forecast period. Consumers, particularly those with a penchant for bolder and more robust wine experiences, are turning to high alcohol content canned wines. It is preferred by individuals who appreciate the depth of flavour and complexity that elevated alcohol levels can bring to a wine. As canned wine brands continue to diversify their offerings to meet varying taste preferences, the high alcohol segment is gaining traction.
Asia Pacific canned wine market is poised to register tremendous growth during 2032-2032, characterized by a rising middle class and a growing appreciation for Western culinary trends. Canned wine, with its accessibility and diverse flavor profiles, aligns well with the evolving preferences of consumers in Asia Pacific. The countries, including China, Japan, and India, showcase a notable increase in canned wine consumption, thus shaping the market growth trajectory.