罐装葡萄酒市场规模、份额和增长分析（按产品类型、包装尺寸、酒精浓度、分销渠道和地区）- 2025-2032 年行业预测

预计 2023 年全球罐装葡萄酒市场规模将达到 2.729 亿美元，并从 2024 年的 3.0865 亿美元增长到 2032 年的 8.2636 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.1%。

随着越来越多的消费者在忙碌的生活方式中青睐方便且经济实惠的选择，便携式单份饮料市场正在蓬勃发展。即饮产品的需求激增，尤其是自新冠疫情爆发以来，2021 年啤酒、调味麦芽饮料和苹果酒的场外销售额增长了 25%。罐装葡萄酒因其便于携带和易于冷藏而越来越受欢迎，非常适合露营和钓鱼等户外活动。此外，消费者正在转向永续的替代品，喜欢环保包装的有机和营养食品。铝罐比塑胶更轻、更便宜、更容易回收，因此有望推动该行业的成长。户外休閒的趋势进一步推动了对方便瓶装饮料的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• Start-Ups分析
• 专利分析
• 贸易分析

罐装葡萄酒市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 气泡酒
• 无气泡葡萄酒
  • 红葡萄酒
  • 白葡萄酒
  • 玫瑰红葡萄酒

罐装葡萄酒市场规模（按包装尺寸和复合年增长率） (2025-2032)

• 市场概况
• 最多 300 毫升
• 300毫升以上

罐装葡萄酒市场规模（按酒精浓度和复合年增长率） (2025-2032)

• 市场概况
• 低酒精
• 中等酒精度
• 高度酒

罐装葡萄酒市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 便利商店
• 网路零售商
• 专卖店
• 其他的
  • 酒吧
  • 餐厅

罐装葡萄酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• E. & J. Gallo Winery（USA）
• Union Wine Company（USA）
• House Wine（USA）
• Underwood by Union Wine Company（USA）
• Nomadica（USA）
• Maker Wine（USA）
• Archer Roose（USA）
• West+Wilder（USA）
• Broc Cellars（USA）
• The Uncommon（UK）
• The Wine Group（USA）
• Dark Horse Wines（USA）
• Sofia by Francis Ford Coppola Winery（USA）
• Canned Wine Co.（Australia）
• Djuce（France）
• Les Dauphins（France）
• The Naked Grape（USA）
• Infinite Monkey Theorem（USA）
• Sofia Blanc de Blancs（USA）
• Ramona（USA）

结论和建议

Global Canned Wine Market size was valued at USD 272.9 million in 2023 and is poised to grow from USD 308.65 million in 2024 to USD 826.36 million by 2032, growing at a CAGR of 13.1% during the forecast period (2025-2032).

The market for portable, single-serve beverages is rapidly growing, fueled by consumers' increasing preference for convenience and cost-effective options amid busy lifestyles. The demand for ready-to-drink products has surged, particularly post-COVID-19, with off-premise sales of beer, flavored malt beverages, and cider rising by 25% in 2021. Canned wine is gaining popularity for its portability and ease of cold storage, making it ideal for outdoor activities like camping and fishing. Additionally, consumers are shifting towards sustainable alternatives, preferring organic, nutritious options with eco-friendly packaging. Aluminum cans, being lightweight, cheaper, and easier to recycle compared to plastic, are set to drive growth in this sector. The trend towards outdoor recreation is further elevating the demand for convenient bottled beverages.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Wine Market Segmental Analysis

Global Canned Wine Market is segmented by Product Type, Package Size, Alcoholic Content, Distribution Channel and Region. Based on Product Type, the market is segmented into Sparkling Wine and Still Wine. Based on Package Size, the market is segmented into Up to 300 ml, and Above 300 ml. Based on Alcoholic Content, the market is segmented into Low Alcohol, Medium Alcohol and High Alcohol. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Wine Market

One of the key drivers of the Global Canned Wine market is its convenience. The canning format offers consumers a practical and portable packaging option, making it particularly suitable for outdoor activities, picnics, and social events. This lightweight and easily transportable beverage eliminates the need for traditional accessories like wine glasses or corkscrews, allowing for a hassle-free drinking experience on the go. As a result, canned wine has gained popularity among those looking for a more accessible way to enjoy their favorite drinks while traveling or engaging in leisure activities. This trend reflects a growing demand for convenient, ready-to-drink wine options.

Restraints in the Global Canned Wine Market

One of the key restraints affecting the global canned wine market is the prevailing quality perception among consumers. Many individuals still link canned wine with inferior quality, which hinders its growth potential and acceptance in the mainstream market. This perception poses a challenge for brands aiming to promote canned wine as a viable alternative to traditional bottled options. However, there is potential for change in this mindset as an increasing number of premium canned wines become available, which could lead to a gradual shift in consumer attitudes and greater market acceptance over time.

Market Trends of the Global Canned Wine Market

The Global Canned Wine market is poised for significant growth, driven by evolving consumer preferences that favor convenience and portability over traditional packaging. As lifestyles become increasingly fast-paced, the demand for ready-to-drink options continues to surge, particularly among millennials and working professionals who value the ease of enjoying quality wine on-the-go. This trend is reinforced by the appeal of canned wine's eco-friendly packaging and diverse flavor offerings that cater to a range of palates. As a result, the canned wine market is anticipated to flourish, reflecting a fundamental shift in how consumers approach wine consumption in various settings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis
• Trade Analysis

Global Canned Wine Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sparkling Wine
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine

Global Canned Wine Market Size by Package Size & CAGR (2025-2032)

• Market Overview
• Up to 300 ml
• Above 300 ml

Global Canned Wine Market Size by Alcoholic Content & CAGR (2025-2032)

• Market Overview
• Low Alcohol
• Medium Alcohol
• High Alcohol

Global Canned Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars
  • Restaurants

Global Canned Wine Market Size & CAGR (2025-2032)

• North America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Underwood by Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomadica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Roose (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West + Wilder (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broc Cellars (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Uncommon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia by Francis Ford Coppola Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canned Wine Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djuce (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Les Dauphins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Naked Grape (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Monkey Theorem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia Blanc de Blancs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ramona (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations