罐装葡萄酒市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球罐装葡萄酒市场价值为 14 亿美元，并将强劲扩张，预计 2025 年至 2034 年期间复合年增长率将达到惊人的 12.8%。消费者偏好转向便利和便携的饮料解决方案推动了市场的快速成长。对于追求实用性而不损害品质的现代消费者来说，罐装葡萄酒已成为首选。其轻巧、防碎的设计为传统玻璃瓶提供了更好的替代品，非常适合旅行、野餐、音乐会和户外聚会。随着生活方式的不断变化，罐装葡萄酒的吸引力不再仅仅在于便利性——它的可持续性、份量控制和价格实惠使其广泛被接受。单份饮用选项的需求不断增长，与日益增长的有意识饮酒趋势一致，消费者在享受优质葡萄酒的同时，也寻求控制饮酒量。数位行销、直接面向消费者的销售和创新包装设计的兴起进一步增强了市场的吸引力，推动了品牌参与度和客户忠诚度。

2024 年，气泡酒市场的规模为 5.989 亿美元，预计预测期内的复合年增长率为 12.6%。气泡酒传统上与庆祝有关，现在已成为休閒饮酒场合的必备饮品。这种转变凸显了消费者在日常生活中享受短暂放纵的普遍趋势。罐装气泡酒的便利性使得消费者无需使用开瓶器或承担变质的风险即可享受高品质的气泡酒。随着年轻一代越来越青睐易于携带、即饮的饮品，各大品牌不断创新，推出风味独特的饮品，以满足更多样化的口味。

2024 年低酒精葡萄酒市场规模将达到 5.663 亿美元，并有望大幅成长，预计 2025 年至 2034 年期间的复合年增长率为 12.5%。低酒精葡萄酒需求的激增反映了消费者健康意识的增强。注重健康的人们正在寻求平衡的生活方式选择，让他们能够享受社交饮酒的乐趣，同时最大限度地减少酒精的不利影响。低酒精罐装葡萄酒让饮用者享受无负担的享受，以降低酒精含量的方式呈现传统葡萄酒的浓郁风味。这一趋势与清醒好奇运动的兴起相一致，消费者正在寻找有意识的方式进行社交饮酒，而不会过度消费。饮料公司正在利用这种转变，提供有机、低糖和自然发酵的选择，以满足不断变化的消费者期望。

2024 年，美国罐装葡萄酒市场产值达 4.476 亿美元，预计到 2034 年将以 13.4% 的惊人复合年增长率成长。人们对便携式饮料解决方案的偏好日益增加，尤其是千禧世代和 Z 世代，极大地促进了这一增长。这些年轻族群被罐装葡萄酒的便携性、环保包装和多功能性所吸引，使其成为社交聚会、户外探险和休閒庆祝活动的必备品。此外，可持续和可回收的铝包装符合日益增强的环保意识，将罐装葡萄酒定位为负责任和现代的选择。随着电子商务不断重塑消费者的购买习惯，直接面向消费者的销售管道正在进一步推动市场成长。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 无需使用开瓶器和玻璃器皿
    • 份量控制
  • 产业陷阱与挑战
    • 陈酿潜力有限
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品，2021-2034 年

• 主要趋势
• 气泡酒
• 强化
• 其他的

第 6 章：市场估计与预测：依酒精含量，2021-2034 年

• 主要趋势
• 低酒精
• 中等酒精度
• 高度酒

第 7 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 即饮
• 酒类商店
• 在线的

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• Broc Cellars
• E. & J. Gallo Winery
• Field Recordings
• Graham + Fisk's Wine-In-A-Can
• Integrated Beverage Group
• Nomadica
• Sans Wine
• Sula Vineyards
• The Canned Wine Company
• Union Wine Company

The Global Canned Wine Market was valued at USD 1.4 billion in 2024 and is set for a strong expansion, projected to grow at an impressive CAGR of 12.8% from 2025 to 2034. The market's rapid growth is fueled by shifting consumer preferences toward convenient and portable beverage solutions. Canned wine has become a go-to choice for modern consumers who seek practicality without compromising quality. Its lightweight, shatterproof design provides a superior alternative to traditional glass bottles, making it perfect for travel, picnics, concerts, and outdoor gatherings. As lifestyles continue to evolve, the appeal of canned wine extends beyond just convenience-its sustainability, portion control, and affordability contribute to its widespread adoption. The increasing demand for single-serve options aligns with the growing trend of mindful drinking, where consumers seek controlled consumption while enjoying premium-quality wines. The rise of digital marketing, direct-to-consumer sales, and innovative packaging designs further strengthen the market's appeal, driving brand engagement and customer loyalty.

In 2024, the sparkling wine segment accounted for USD 598.9 million and is expected to expand at a CAGR of 12.6% over the forecast period. Sparkling wines, traditionally linked with celebrations, are now becoming a staple for casual drinking occasions. This shift highlights a broader trend of consumers embracing small moments of indulgence in daily life. The convenience of canned sparkling wine allows consumers to enjoy high-quality bubbly without the need for a corkscrew or the risk of spoilage. As younger demographics gravitate toward easy-to-carry, ready-to-drink options, brands continue to innovate with flavor-infused varieties, catering to a more diverse range of palates.

The low-alcohol wine segment reached USD 566.3 million in 2024 and is poised for substantial growth, projected to rise at a CAGR of 12.5% between 2025 and 2034. The surge in demand for low-alcohol wines reflects a growing health-conscious mindset among consumers. Wellness-focused individuals are seeking balanced lifestyle choices that allow them to enjoy social drinking while minimizing the adverse effects of alcohol. Low-alcohol canned wines provide a guilt-free indulgence, delivering the rich flavors of traditional wines with reduced alcohol content. This trend aligns with the rise of sober-curious movements, where consumers are looking for mindful ways to engage in social drinking without overconsumption. Beverage companies are capitalizing on this shift by offering organic, low-sugar, and naturally fermented options to cater to evolving consumer expectations.

The U.S. canned wine market generated USD 447.6 million in 2024 and is forecast to grow at a remarkable CAGR of 13.4% through 2034. The rising preference for on-the-go beverage solutions, particularly among Millennials and Gen Z, has significantly contributed to this surge. These younger demographics are drawn to the portability, eco-friendly packaging, and versatility of canned wine, making it a staple for social gatherings, outdoor adventures, and casual celebrations. Additionally, sustainable and recyclable aluminum packaging aligns with increasing environmental awareness, positioning canned wine as a responsible and modern choice. As e-commerce continues to reshape consumer purchasing habits, direct-to-consumer sales channels are further propelling market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Eliminates the need for corkscrews and glassware
    • 3.6.1.2 Portion control
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Limited aging potential
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Million) (Tons)

• 5.1 Key trends
• 5.2 Sparkling
• 5.3 Fortified
• 5.4 Others

Chapter 6 Market Estimates & Forecast, By Alcoholic Content, 2021-2034 (USD Million) (Tons)

• 6.1 Key trends
• 6.2 Low alcohol
• 6.3 Medium alcohol
• 6.4 High alcohol

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)

• 7.1 Key trends
• 7.2 On-trade
• 7.3 Liquor stores
• 7.4 Online

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Broc Cellars
• 9.2 E. & J. Gallo Winery
• 9.3 Field Recordings
• 9.4 Graham + Fisk's Wine-In-A-Can
• 9.5 Integrated Beverage Group
• 9.6 Nomadica
• 9.7 Sans Wine
• 9.8 Sula Vineyards
• 9.9 The Canned Wine Company
• 9.10 Union Wine Company