市场调查报告书
商品编码
1399722
计程车内数位看板市场规模 - 按组件、按车辆类型(经济/廉价出租车、豪华/高级出租车)、按显示器类型(LCD、LED)、按萤幕尺寸、按应用(广告、娱乐、导航) ,以及全球预测,2023 - 2032In-Taxi Digital Signage Market Size - By Component, By Vehicle Type (Economy/Budget Taxi, Luxury/Premium Taxi), By Display Type (LCD, LED), By Screen Size, By Application (Advertising, Entertainment, Navigation), & Global Forecast, 2023 - 2032 |
由于对增强乘客体验的需求不断增长,预计 2023 年至 2032 年间,出租车内数位看板市场的CAGR将超过 4.5%。随着互联互通和资讯可近性的不断增强,乘客的期望不仅仅是乘坐。出租车内数位看板为定向广告、娱乐和即时资讯提供了一个引人入胜的平台。
此外,随着城市拥抱数位转型,计程车正在演变成具有整合数位显示器的连网车辆。例如,2023 年 11 月,屡获殊荣的户外广告公司 statements Media 在多伦多出租车上推出了加拿大第一个数位广告展示网络。这不仅可以进行基于位置的广告,还可以促进动态内容更新,确保显示的资讯在乘客的整个旅程中保持相关性和价值。
计程车内数位看板市场根据组件、车辆类型、显示器类型、萤幕尺寸、应用和区域进行划分。
LED 显示领域将在 2023 年至 2032 年期间获得显着的吸引力,因为它能够在有限的空间内提供充满活力、引人注目的视觉效果。这些显示器为计程车内广告带来了动态且视觉吸引力的维度,使其成为吸引乘客的有效媒介。 LED 技术的高亮度和清晰度确保即使在不同的照明条件下内容也保持可见。
娱乐应用的市场份额将在预测期内显着增长。结合新闻资讯、音乐串流、短影片等娱乐功能,为乘客在旅途中提供有趣的内容,让计程车乘坐变得更加愉快和难忘。随着乘客花更多的时间接触计程车内的数位标牌,广告商获得了更多的曝光度,并增加了传播有影响力的品牌讯息的机会。
由于城市人口的迅速增长以及智慧型手机普及率的不断提高,亚太地区出租车内数位看板产业规模将在 2023 年至 2032 年间快速扩张。该地区多样化且充满活力的消费者基础为广告商提供了大量机会,可以根据特定的文化差异来客製化内容,从而最大限度地提高有针对性的广告活动的效果。此外,政府支持智慧城市发展和先进交通技术整合的措施将进一步加速区域市场的发展。
In-Taxi Digital Signage Market is estimated to register a CAGR of over 4.5% between 2023 and 2032, driven by the increasing demand for enhanced passenger experiences. With growing connectivity and information accessibility, passengers expect more than just a ride. In-taxi digital signage provides an engaging platform for targeted advertising, entertainment, and real-time information.
Additionally, as cities embrace digital transformation, taxis are evolving into connected vehicles with integrated digital displays. For instance, in November 2023, Statements Media, an award-winning outdoor advertising company, introduced Canada's first network of digital advertising displays on Toronto taxicabs. This not only allows for location-based advertising but also facilitates dynamic content updates, ensuring that the information displayed remains relevant and valuable to passengers throughout their journey.
In-taxi digital signage market is divided based on component, vehicle type, display type, screen size, application and region.
LED display segment will gain notable traction during 2023-2032, favored by its ability to offer vibrant, attention-grabbing visuals in a confined space. These displays bring a dynamic and visually appealing dimension to in-taxi advertising, making it an effective medium for engaging passengers. The high brightness and clarity of LED technology ensure that content remains visible even in varying lighting conditions.
The market share from entertainment application will witness significant growth in the forecast period. With the incorporation of entertainment features such as news updates, music streaming, and short videos, passengers are provided with engaging content during their journeys, making the taxi ride more enjoyable and memorable. As passengers spend more time engaged with the in-taxi digital signage, advertisers gain extended exposure and increased opportunities for impactful brand messaging.
Asia Pacific in-taxi digital signage industry size will witness rapid expansion between 2023-2032, attributed to the burgeoning urban population, coupled with increasing smartphone penetration. The region's diverse and dynamic consumer base present a wealth of opportunities for advertisers to tailor their content to specific cultural nuances, maximizing the effectiveness of targeted campaigns. Additionally, government initiatives supporting smart city development and the integration of advanced transportation technologies will further accelerate the regional market development.