市场调查报告书
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1433956
摩托车市场- 按类型(标准、标准、巡洋舰、冒险)、按推进类型(内燃机(ICE)、电动)、按发动机容量(踏板车、500cc 以下、500cc - 1000cc、1000cc 以上)、预测2024 - 2032年Motorcycle Market - By Type (Standard, Standard, Cruiser, Adventure), By Propulsion Type (Internal Combustion Engine (ICE), Electric), By Engine Capacity (Scooters, Under 500cc, 500cc - 1000cc, Over 1000cc), Forecast 2024 - 2032 |
在年轻人口不断增长的推动下,2024 年至 2032 年摩托车市场规模预计将以 8.5% 的CAGR增长。最近,年轻消费者越来越多地寻求经济高效且灵活的交通方式,这有助于摩托车的采用,因为摩托车提供了一种自由感、负担能力,并且能够有效地驾驭城市环境。此外,社群媒体的影响力正在促进摩托车文化并与年轻骑士建立牢固的联繫。
此外,不断推出的创新电动车型正在重塑消费者的偏好,吸引了一群新的环保意识的骑士。一些製造商也致力于永续实践,开发具有先进电池技术和续航力的新型摩托车模型,促进产业成长。例如,2023年12月,本田全球宣布计画在2024年在印度推出一款相当于110-125cc通勤者的电动摩托车,作为其新摩托车电气化策略的一部分,到2030年在新产品和研究上投资34亿美元。
摩托车产业分为类型、推进类型、引擎容量和地区。
从类型来看,巡洋舰细分市场的市场价值在2023年需求旺盛,预计2024-2032年将录得可观的收入。 Cruiser因其独特的设计和悠閒的骑行风格而受到全世界摩托车爱好者的欢迎。此外,巡洋舰自行车对不同人群(从经验丰富的骑士到新手)的吸引力,寻求轻鬆而强大的骑行体验,预计将推动该细分市场的成长。
根据推进类型,由于人们越来越重视永续交通和环保意识的增强,电动摩托车市场预计将在 2024 年至 2032 年间获得显着成长。电池技术的快速进步、续航里程的提高以及充电基础设施的不断改进正在推动电动自行车的日益普及。全球多个国家的政府都在鼓励电动车的采用,同时主要製造商也在投资电动车以推动创新和扩大消费者的选择。向清洁交通解决方案的持续转变也将促进该领域的成长。
从地区来看,北美摩托车市场在 2023 年产生了可观的收入,并且由于消费者偏好的不断变化以及对休閒和休閒骑行的日益关注,预计到 2032 年将以强劲的CAGR扩张。该地区对各种摩托车类型(包括巡洋舰、运动自行车和冒险自行车)的需求大幅增加。经济状况的改善导致休閒车的可自由支配支出大幅增加,提供了利润丰厚的成长机会。例如,2023 年 11 月,中国 Evoke 电动摩托车在北美推出了全新 Grand Tourer 电动摩托车。客製化和个人化的成长趋势也将促进售后市场销售,促进区域产业扩张。
Motorcycle Market size is poised to expand at 8.5% CAGR from 2024 to 2032 propelled by the expanding youthful demographics. Lately, young consumers are increasingly seeking cost-effective and agile transportation, contributing to the adoption of motorcycles as they offer a sense of freedom, affordability, and the ability to navigate urban environments efficiently. Additionally, social media influence is promoting the motorcycle culture and creating a strong connection with younger riders.
Furthermore, the ongoing introduction of innovative electric models is reshaping consumer preferences, attracting a new host of eco-conscious riders. Several manufacturers are also committing to sustainable practices by developing new motorcycle models featuring advanced battery technologies and range capabilities, adding to the industry growth. For instance, in December 2023, Honda Global announced plans to introduce an electric motorbike equal to 110-125 cc commuters in India by 2024 as part of its new motorcycle electrification strategy, with an investment of $3.4 billion in new products and research by 2030.
The motorcycle industry is segmented into type, propulsion type, engine capacity, and region.
In terms of type, the market value from the cruiser segment witnessed high demand in 2023 and is expected to record considerable revenue from 2024-2032. Cruisers are gaining popularity among motorcycle enthusiasts worldwide due to their distinctive design and laid-back riding style. Additionally, the appeal of cruiser bikes to a diverse demographic, from seasoned riders to newcomers, for seeking a relaxed yet powerful riding experience, is expected to fuel the segment growth.
Based on propulsion type, the electric motorcycle market is set to gain significant traction between 2024 and 2032 owing to the increasing emphasis on sustainable mobility and rising environmental consciousness. Rapid advancements in battery technology, improved range, and the ongoing improvements in charging infrastructure are contributing to the rising popularity of electric bikes. Several governments worldwide are incentivizing electric vehicle adoption whilst major manufacturers are investing in electric models for driving innovations and expanding consumer choices. The ongoing shift towards cleaner transportation solutions will also augment the segment growth.
Regionally, the North America motorcycle market generated substantial revenue in 2023 and is set to expand at a robust CAGR through 2032 attributed to the evolving consumer preferences and an increasing focus on leisure and recreational riding. The demand for diverse motorcycle types, including cruisers, sport bikes, and adventure bikes in the region has significantly surged. The improving economic conditions have resulted in the jump in discretionary spending on recreational vehicles, providing lucrative growth opportunities. For instance, in November 2023, China-based Evoke Electric Motorcycles launched its all-new grand tourer electric motorcycle in North America. The growing trend of customization and personalization will also foster the aftermarket sales, adding to the regional industry expansion.