市场调查报告书
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1434012
女性私密护理产品市场 - 按产品类型、价格范围、配销通路、预测 2024 - 2032 年Women Intimate Care Products Market - By Product Type, By Price Range, By Distribution Channel, Forecast 2024 - 2032 |
由于消费者越来越重视整体健康,受当前健康趋势的推动,女性私密护理产品市场规模预计从 2024 年到 2032 年将以超过 4.5% 的CAGR增长。最近,许多女性正在寻找符合她们整体健康和自我照护目标的产品,这进一步推动了对专业私密护理用品的需求。人们越来越重视个人健康和自我护理,因此越来越多地使用私人护理产品作为整体女性健康习惯的重要组成部分。
以品质和创新而闻名的知名品牌的存在将显着影响消费者的偏好。人们对探索和投资优质私人护理产品的兴趣日益浓厚,促使行业参与者扩大品牌影响力并建立全球足迹,进一步增强行业前景。例如,2023 年 3 月,私人身体护理公司 Luna Daily 因扩大北美市场准入而获得 300 万英镑的投资。
女性私密护理产品产业按产品类型、价格范围、配销通路和地区细分。
根据产品类型,由于人们对性健康的认识不断提高以及对私密健康态度的改变,2024年至2032年私密润滑剂领域的市场份额CAGR将达到4.3%。根据不同喜好量身定制的产品(包括天然和有机配方)越来越受欢迎,为行业参与者提供了潜在的成长机会。例如,2023 年 5 月,无性别性健康企业 Nauox 推出了第一个润滑剂系列,包括鸡尾酒灵感和植物成分的选择,以及独特的洗涤剂。
来自线上配销通路管道的女性私密护理产品市场在 2023 年录得可观的销售额,预计到 2032 年将以 4.7% 的CAGR增长。数位时代使消费者能够方便地获取各种私密护理产品。线上平台提供谨慎而全面的购物体验,促进消费者的舒适度和选择。线上分销管道的可访问性,加上不断变化的消费者偏好和订购的便利性,将极大地促进市场扩张。
从地区来看,由于个人卫生意识不断增强以及对健康的关注度不断提高,亚太地区女性私密护理产品行业预计在 2024 年至 2032 年间呈现 4.2% 的增长率。快速的城市化和不断变化的文化规范正在推动该地区女性私密护理产品的接受度不断提高。此外,製造商正在努力推出新产品,透过融入天然和有机成分来满足不同的喜好,进一步推动市场扩张。例如,2023年6月,兰精集团与杭州恩邦德无纺布有限公司合作,推动木质维OCEL(TM)品牌莱赛尔纤维在可冲散无纺布产品的创新与应用。
Women Intimate Care Products Market size is anticipated to expand at over 4.5% CAGR from 2024 to 2032 propelled by the prevailing wellness trends due to consumers increasingly prioritizing holistic well-being. Of late, multiple women are seeking products that align with their overall health and self-care goals, further driving the demand for specialized intimate care items. The broader emphasis on personal health and self-care is increasing the use of intimate care products as essential components of overall women wellness routines.
The presence of well-established brands, known for quality and innovation will significantly influence the consumer preferences. The rising interest to explore and invest in premium intimate care products is spurring industry players to expand their brand reach and establish a global footprint, further augmenting the industry outlook. For instance, in March 2023, Luna Daily, an intimate body care business, received a £3 million for expanding its access in the North American market.
The women intimate care products industry is segmented into product type, price range, distribution channel, and region.
Based on product type, the market share from the intimate lubricants segment will witness 4.3% CAGR from 2024-2032 attributed to increasing awareness about sexual wellness and changing attitudes towards intimate health. Products tailored to diverse preferences, including natural and organic formulations, are gaining popularity, providing potential growth opportunities to the industry players. For instance, in May 2023, Nauox, a genderless sexual health business, unveiled its first collection of lubricants, including cocktail-inspired and botanical-infused options, as well as distinctive wash.
Women intimate care products market from the online distribution channel segment recorded considerable sales in 2023 and is estimated to grow at 4.7% CAGR through 2032. The digital era has empowered consumers to access a diverse range of intimate care products conveniently. Online platforms offer a discreet and comprehensive shopping experience, fostering consumer comfort and choice. The accessibility of online distribution channels coupled with the evolving consumer preferences and the ease of ordering will contribute significantly to the market expansion.
Regionally, the Asia Pacific women intimate care products industry is set to exhibit 4.2% growth rate between 2024 and 2032 driven by the increasing awareness about personal hygiene, and the rising focus on wellness. Rapid urbanization and the changing cultural norms are contributing to the increasing acceptance of women intimate care products in the region. Furthermore, manufacturers are working on new product launches to cater to diverse preferences vy incorporating natural and organic ingredients, further fueling the market expansion. For instance, in June 2023, Lenzing Group partnered with Hangzhou Nbond Nonwovens Co., Ltd. to boost the innovation as well as application of wood-based VEOCEL™ branded lyocell fibers in flushable nonwovens products.