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市场调查报告书
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1557383

女性用私密护理市场－2024年至2029年预测

Women Intimate Care Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 160 Pages | 商品交期: 最快1-2个工作天内

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简介目录

女性用私密护理市场预计将从 2024 年的 167.1 亿美国增至 2029 年的 206.01 亿美元，预测期内复合年增长率为 4.28%。

这一增长是由于女性买家对私密健康的意识增强。由于这些产品易于获取，新兴市场中超级市场、大卖场和专卖店的激增正在促进整体市场的开拓。此外，购买力的上升和可支配收入的增加也促进了市场的成长。此外，职业女性数量的迅速增加正在推动对高品质私密护理用品的需求，从而推动整体市场的扩张。

此外，由于该地区健康问题和皮肤感染疾病的风险增加，女性对女性卫生和相关物品的认识不断提高，导致对该产品的需求增加。越来越多的生殖器皮肤感染疾病病例敦促世界各地的女性保持私密部位的健康和卫生。根据哈佛医学院 2023 年 9 月的资料，75% 的女性一生中至少会感染一次阴道酵母菌感染疾病，高达 45% 的女性会感染两次或更多。

女性酵母菌感染疾病的高发性将导致对预防和治疗这些感染疾病的产品的强劲需求，从而导致未来几年对私密护理产品的需求的发展。各国政府和国际组织为提高人们对维持良好卫生习惯对妇女的好处的认识而做出的其他努力也促进了市场的开拓。

女性用私密护理市场驱动因素：

  • 对赋权和健康的日益关注预计将推动全球对女性用私密护理产品的需求。

由于人们越来越关注女性赋权和健康，女性用私密护理市场正在经历显着的市场开拓。现在，女性将私密护理视为她们整体福祉和自我护理的基本组成部分。支持这一增长的主要原因之一是女性就业的增加，这正在影响女性用私密护理市场的发展。可支配收入的增加使女性能够更多地投资于个人保养用品，包括私密物品。

例如，世界银行集团的报告显示，各地区劳动人口中女性的比例正在增加。法国劳动人口中女性比例最高，达 49%。其次是澳洲（47%）、瑞士（46.7%）、美国（ 46.5%）和日本（45.1%）。此外，职业妇女可以更好地获得有关健康和卫生的信息，并且对私密护理越来越感兴趣。随着越来越多的女性加入劳动力队伍，对方便、环保、随身携带的私人护理产品的需求不断增长。

女性用私密护理市场細項分析

  • 私密洗涤产业预计将推动市场扩张。

由于世界各地女性的卫生和清洁意识不断增强，私密洗涤产品越来越受欢迎。这也是因为各个年龄层的女性都在转向有助于维持身体自然 pH 值并降低感染疾病风险的产品。此外，使用这些私密护理产品可以大幅防止搔痒和细菌感染，并促进乳酸菌等健康细菌的生长。

此外，私密处清洗还可以预防外阴阴道炎和其他轻微感染疾病的发生。根据国际准则，每日温和清洗外阴部对于女性卫生和亲密关係的整体健康起着重要作用。例如，根据美国国立卫生研究院的研究，使用普通肥皂清洗阴道会破坏正常菌丛并导致私密区域感染疾病。因此，从长远来看，这些发现可能会推动私密清洗产品的销售。

随着女性教育程度的提高，她们对女性卫生用品的看法也随之提高。经过适当製造和临床测试以提供抗菌和其他健康益处的私密清洗产品的认可和受欢迎程度已成倍增加。此外，女性劳动参与率的提高也是推动这些产品需求的因素。此外，社群媒体也对提高意识和促销私密清洗产品产生了重大影响。女性可支配收入的增加和意识的提高正在推动女性用私密护理产品的使用。根据世界银行的数据，全球劳动力中 15 岁以上女性人数从 2020 年的 47% 增加到 2023 年的 49%。就业女性数量不断增加，她们对个人卫生解决方案的消费能力不断增强，为私密护理产品的销售创造了光明的前景。

印度预计将拥有很大的市场占有率。

由于女性生殖器卫生意识的提高，包括印度在内的亚太国家预计将在预测期内占据重要的市场占有率。预计这将对该国的女性消费者产生积极有效的影响，因为她们面临更高的健康问题和私密区域皮肤相关问题的风险。例如，根据《印度妇产科研究杂誌》报导，外阴念珠菌症(VVC) 的盛行率正在以惊人的速度增加，大约四分之三的女性一生中至少经历过一次 VVC。

此外，由于生活方式的改变，如日程安排更加繁忙和压力水平增加，未来几年对私密护理产品的需求可能会增加。除了拥有更多的可支配收入外，女性消费者现在也正在寻找见效快且舒适的产品。

此外，女性人口教育程度和就业前景的提高也对市场成长产生正面影响。此外，随着女性购买力的增强，她们将更愿意优先考虑自己的私密护理需求，并为自己的身心健康投资优质的私密护理产品。

此外，在印度拥有强大影响力的联合利华将于 2024 年宣布与 Luna Dairy 建立合作伙伴关係，进一步投资其私人身体保养产品组合。此类干预措施可能会导致亲密产品类型中独特产品的激增，从而支持预测期内的市场成长。

女性用私密护理市场的主要发展：

  • 2023 年 5 月 - 印度领先的卫生解决方案供应商 Niine 推出印度首款基于 PLA 的生物分解性卫生棉。该产品经过 CIPET 认证，可在 175 天至 1 年内分解。这彻底改变了环保产品，减少了传统卫生棉对环境的影响。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章女性用私密护理市场：依产品类型

  • 介绍
  • 私密清洗
  • 私密擦拭巾
  • 保湿霜和乳霜
  • 粉末
  • 其他的

第六章女性用私密护理市场：依年龄组别

  • 介绍
  • 12-19岁
  • 20-29岁
  • 30-39岁
  • 40岁以上

第七章女性用私密护理市场：依通路划分

  • 介绍
  • 在线的
  • 离线

第八章女性用私密护理市场：按地区划分

  • 介绍
  • 北美洲
    • 依产品类型
    • 按年龄组别
    • 按分销管道
    • 按国家/地区
  • 南美洲
    • 依产品类型
    • 按年龄组别
    • 按分销管道
    • 按国家/地区
  • 欧洲
    • 依产品类型
    • 按年龄组别
    • 按分销管道
    • 按国家/地区
  • 中东/非洲
    • 依产品类型
    • 按年龄组别
    • 按分销管道
    • 按国家/地区
  • 亚太地区
    • 依产品类型
    • 按年龄组别
    • 按分销管道
    • 按国家/地区

第九章竞争环境及分析

  • 主要企业及策略分析
  • 新兴企业和大牌盈利
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Redcliffe Hygiene Private Limited
  • Redroom Technology Pvt Ltd
  • Joylux, Inc
  • Hindustan Unilever Limited
  • Procter & Gamble
  • Johnson & Johnson
  • Bodyform
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Bella
  • Essity
  • Edgewell Personal Care
简介目录
Product Code: KSI061613764

The women's intimate care market is projected to grow at a CAGR of 4.28% over the forecast period, from US$16.710 billion in 2024 to reach US$20.601 billion by 2029.

This growth is ascribed to the rising awareness among female buyers concerning intimate hygiene. An increasing number of supermarkets, hypermarkets, and specialty stores are contributing to the overall market development owing to the easy accessibility of these items. In addition, rising purchasing power and high expendable income have contributed to market growth. Furthermore, the fast increase in the working female population has boosted the requirement for high-quality intimate care items, which has propelled the overall market expansion.

Moreover, rising awareness of women towards females' hygiene and its relatable items owing to the growing risk of well-being issues and skin infections in the hint region has resulted in a rise in this product demand. Increasing cases of genital skin infections are encouraging women globally to maintain their intimate region health and hygiene. According to Harvard Medical School data from September 2023 stated that 75% of women are potentially to suffer at least one Vaginal Candida Infection in their lifetime, with up to 45% of women having two or more.

The high predominance of yeast infections in women leads to considerable demand for products to prevent and treat these infections, resulting in progressing demand for intimate care items in the years to come. Besides, various initiatives are taken by the government and international organizations to raise awareness of the benefits of maintaining feminine hygiene, which is additionally contributing to the market development.

WOMEN INTIMATE CARE MARKET DRIVERS:

  • The rising focus on empowerment and wellness is expected to boost the global demand for women's intimate care products.

The women's intimate care market is experiencing significant development due to an increased focus on female empowerment and wellness. Women presently see intimate care as a fundamental part of their overall well-being and self-care practices. One of the prime reasons supporting this growth is the increase in women's employment, which impacts the development of the women's intimate care market. Increased disposable income permits women to invest more in personal care items, including intimate products.

For instance, as per the World Bank Group report, there has been a rise in the percentage of women in the labor force in different regions. France accounted for 49% of females in the labor force, which is the highest. It was followed by Australia, Switzerland, the United States, and Japan, which accounted for 47%, 46.7%, 46.5%, and 45.1%, respectively, in 2023. Further, working women have way better access to well-being and hygiene-related information, contributing to a rise in mindfulness of intimate care. The requirement for convenient, eco-friendly, and on-the-go intimate care products grows as more females join the workforce.

Women Intimate Care Market Segment Analysis

  • The intimate wash segment is anticipated to boost the market expansion.

The growing popularity of intimate wash products is driven by increasing awareness about preserving sanitation and cleanliness among women worldwide. This is also because women of all ages increasingly prefer such products that help them maintain their bodies' natural pH, making them less prone to infections. Further, with the application of these intimate care products, itching, and bacterial infections are prevented to a great extent, thereby promoting the growth of healthy bacteria like lactobacillus.

Moreover, Intimate washing also prevents the occurrence of vulvovaginal disease coupled with other minor infections. Supported by international guidelines, daily gentle cleansing of the vulva forms an important part of feminine hygiene and overall intimate health. For instance, as per the National Institute of Health, the use of normal soaps for vagina cleaning may upset the normal flora and can lead to infections in intimate areas. Therefore, such findings will propel the sales of intimate wash products in the long term.

With rising women's education, people are becoming more vocal about women's hygiene products. The awareness and popularity of intimate wash products that are properly made and clinically tested to provide targeted antibacterial and other health benefits are increasing multifold. Moreover, the rising workforce participation of women is an additional factor propelling the demand for such products. Further, social media also greatly influences raising awareness and promoting intimate wash products. Rising female disposable income with increased awareness is promoting the usage of women's intimate care products. According to the World Bank, the female population above 15 years, which is part of the labor workforce globally, increased in 2023 and reached 49% compared to 47% in 2020. The growing number of employed women highlights positive prospects for sales of intimate wash products with more spending power on personal hygiene solutions.

India is anticipated to have a significant market share.

The countries of Asia Pacific, such as India, are anticipated to hold a significant market share in the projected period, owing to the increasing genital hygiene consciousness among the women in the country. This is expected to create a favorable and effective influence on female consumers in the country due to the higher risk of health problems in intimate areas and several skin-related issues. For instance - according to the Indian Journal of Obstetrics and Gynecology Research, the prevalence of Vulvovaginal candidiasis (VVC) is increasing at an alarming rate, with around three-fourths of women experiencing one instance of VVC in their lifetime.

Moreover, the demand for intimate care products will increase in the coming years due to changes in lifestyle habits, including busier schedules and higher stress levels. Currently, female consumers look for quick-fix and comfortable products in addition to rising disposable incomes.

Additionally, the rising education and employment prospects among the female population positively impact the market growth. Further, higher purchasing power among women will help them prioritize intimate care needs and generate a willingness to invest in premium intimate care products to suit their physical and emotional well-being.

Moreover, Unilever, which has an established presence in India, announced its partnership with Luna Daily in 2024 to boost investment in its intimate body care portfolio. Such intervention will lead to the proliferation of unique products under intimate product categories, supporting the market growth till the forecast period.

Women Intimate Care Market Key Developments:

  • May 2023- Niine, a leading Indian hygiene solution supplier, launched India's first PLA-based biodegradable sanitary pads, which are CIPET-certified and decompose in a timeframe of 175 days and a year. This revolutionized eco-friendliness and decreased the effect of traditional sanitary pads on the environment.

Market Segmentation:

Women's Intimate Market is segmented and analyzed as below:

By Product Type

  • Intimate Wash
  • Intimate Wipes
  • Moisturizers and Creams
  • Powder
  • Others

By Age Group

  • 12-19 years
  • 20-29 years
  • 30-39 years
  • 40 years and above

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • Spain
  • United Kingdom
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst view

5. WOMEN INTIMATE CARE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Intimate Wash
  • 5.3. Intimate Wipes
  • 5.4. Moisturizers and Creams
  • 5.5. Powder
  • 5.6. Other

6. WOMEN INTIMATE CARE MARKET BY AGE GROUP

  • 6.1. Introduction
  • 6.2. 12-19 years
  • 6.3. 20-29 years
  • 6.4. 30-39 years
  • 6.5. 40 years and above

7. WOMEN INTIMATE CARE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. WOMEN INTIMATE CARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product Type
    • 8.2.2. By Age Group
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. United States
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product Type
    • 8.3.2. By Age Group
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product Type
    • 8.4.2. By Age Group
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. Spain
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. France
      • 8.4.4.5. Italy
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product Type
    • 8.5.2. By Age Group
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. Israel
      • 8.5.4.3. UAE
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product Type
    • 8.6.2. By Age Group
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. South Korea
      • 8.6.4.4. India
      • 8.6.4.5. Australia
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Markey Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Redcliffe Hygiene Private Limited
  • 10.2. Redroom Technology Pvt Ltd
  • 10.3. Joylux, Inc
  • 10.4. Hindustan Unilever Limited
  • 10.5. Procter & Gamble
  • 10.6. Johnson & Johnson
  • 10.7. Bodyform
  • 10.8. Kimberly-Clark Corporation
  • 10.9. Unicharm Corporation
  • 10.10. Bella
  • 10.11. Essity
  • 10.12. Edgewell Personal Care