浴巾市场 - 按材料、尺寸、价格、最终用户、配销通路，预测 2024 - 2032 年

由于对奢华和舒适的需求不断增长，加上尺寸更大、质量更高的新产品推出，浴巾市场规模预计在 2024 年至 2032 年间以超过 4.8% 的CAGR增长。

消费者越来越倾向于在家中提供水疗般体验的毛绒柔软毛巾，这导致对优质浴巾的需求激增。製造商和设计师对此做出了回应，推出了更大尺寸的毛巾，以提供更多的覆盖范围和享受。例如，2023 年 5 月，玛丽·卡尼 (Mary Carney) 宣布计划生产三种不同尺寸的包容性毛巾：Ava、Joni 和 Gemma，以完全覆盖胸部和臀部，并具有包裹和折迭的灵活性。此外，奢华埃及棉和竹纤维等混纺面料的创新有助于提高毛巾的柔软度和吸水性。这些新产品将奢华与实用相结合，迎合消费者对更大、高品质毛巾的偏好，将增强产业前景。

浴巾市场按材料、尺寸、价格、最终用途、配销通路和地区细分。

从材料来看，超细纤维浴巾产业预计 2024 年至 2032 年CAGR为 4.3%，因为它们具有卓越的柔软性、吸水性和快干特性，深受消费者欢迎。这些毛巾能够快速吸水，同时保持轻盈耐用，因此在家庭、饭店和水疗中心广泛采用。此外，超细纤维的环保特性及其在洗涤过程中减少水和洗涤剂用量的特征越来越吸引有环保意识的消费者。此外，人们对性能优越的豪华且实用的毛巾的日益青睐预计将刺激产品需求。

就最终用途而言，商业领域的浴巾市场将在 2023 年产生可观的收入，预计到 2032 年CAGR将达到4.7%。这是由于酒店、水疗中心、健身房和医疗机构对增强浴巾性能的需求不断增长。宾客体验和卫生标准。对为客人提供豪华舒适设施的重视推动了优质浴巾在商业环境中的采用。此外，健康中心数量的增加以及自我照顾和放鬆趋势的增长，增加了对毛绒吸水毛巾的需求，进一步推动了该细分市场的成长。

从地区来看，2024 年至 2032 年间，北美浴巾行业规模预计将增长 4.7%。消费者对个人卫生、健康和家居舒适度的日益关注正在推动该地区对优质浴巾的需求。美洲主要国家的酒店业蓬勃发展，拥有众多酒店、度假村和水疗中心，这些机构寻求豪华毛巾来增强宾客体验，进一步提高了产品偏好。此外，居家装潢和室内装潢升级的趋势正在推动住宅对高品质浴巾的需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 技术与创新格局
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 饭店业的需求不断成长
    • 更重视个人卫生与健康
  • 产业陷阱与挑战
    • 原物料价格波动
• 消费者购买行为分析
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按材料划分，2018 年 - 2032 年

• 主要趋势
• 棉布
  • 有机棉花
  • 埃及棉
  • 皮马棉
  • 土耳其棉
• 竹纤维
• 超细纤维
• 其他（亚麻布等）

第 6 章：市场估计与预测：按规模划分，2018 年 - 2032 年

• 主要趋势
• 小号（13 英吋 x 13 英吋）
• 中号（16 英吋 x 28 英吋）
• 大号（30 英吋 x 60 英吋）
• 超大（34 英吋 x 72 英吋）

第 7 章：市场估计与预测：按价格，2018 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：市场估计与预测：依最终用途，2018 年 - 2032 年

• 主要趋势
• 住宅
• 商业的
• 制度性

第 9 章：市场估计与预测：按配销通路划分，2018 年 - 2032 年

• 主要趋势
• 线上通路
  • 电子商务网站
• 线下通路
  • 专卖店
  • 大型零售店
  • 其他的

第 10 章：市场估计与预测：按地区划分，2018 年 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 11 章：公司简介

• 弹性纤维有限公司
• 艾里斯·汉特维克
• 优雅
• 金海岸
• 织布机
• 洛夫特克斯
• 九空间
• 奥拉霍姆
• 三里
• 斯普林斯环球
• 森维姆
• 三叉戟集团
• 乌托邦优惠
• 维纳斯集团
• 韦尔斯布
• 西点军校之家
• 1888 米尔斯

Bath Towel Market size is poised to expand at over 4.8% CAGR between 2024 and 2032 driven by the rising demand for luxury and comfort coupled with new product launches featuring larger sizes and enhanced quality.

The increasing consumer inclination towards plush and soft towels that provide a spa-like experience at home is surging the demand for premium bath linens. Manufacturers and designers are responding by introducing towels with larger dimensions for offering more coverage and indulgence. For instance, in May 2023, Mary Carney announced plans to create size-inclusive TOWEL in three different sizes: the Ava, Joni, and Gemma, to provide complete coverage at the chest and hips with the flexibility to wrap and tuck. Additionally, innovations in fabric blends, such as luxurious Egyptian cotton and bamboo fibers are helping to enhance the softness and absorbency of towels. These new offerings, combining luxury with practicality to cater to consumer preferences for larger, high-quality towels will augment the industry outlook.

The bath towel market is segmented into material, size, price, end-use, distribution channel, and region.

Based on material, the microfiber bath towel industry is projected to gain 4.3% CAGR from 2024-2032 as they offer exceptional softness, absorbency, and quick drying properties, emerging highly desirable among consumers. These towels have the ability to absorb water quickly while remaining lightweight and durable, resulting in their widespread adoption across households, hotels, and spas. Additionally, the eco-friendly nature of microfiber, with its reduced water and detergent usage during washing is increasingly appealing to environmentally conscious consumers. Moreover, the growing preference for luxurious yet functional towels with superior performance is expected to fuel the product demand.

In terms of end-use, the bath towel market from the commercial segment generated considerable revenue in 2023 and is expected to witness 4.7% CAGR through 2032. This is owing to the rising demand from hotels, spas, gyms, and healthcare facilities to enhance guest experience and hygiene standards. The emphasis on providing luxurious and comfortable amenities for guests has propelled the adoption of premium bath towels in commercial settings. Additionally, the increasing number of wellness centers and the growing trend of self-care and relaxation are boosting the need for plush, absorbent towels, further fueling the segment growth.

Regionally, the North America bath towel industry size is set to exhibit 4.7% growth rate between 2024 and 2032. The increasing consumer focus on personal hygiene, wellness, and home comfort is propelling the demand for premium bath towels in the region. The robust hospitality sector across major American countries with a multitude of hotels, resorts, and spas is further boosting the product preference as these establishments seek luxurious towels to enhance guest experience. Additionally, the trend of home renovation and interior decor upgrades is propelling the residential demand for high-quality bath towels.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360-degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Technology & innovation landscape
• 3.3 Key news and initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Growing demand from the hospitality sector
    • 3.5.1.2 Increased focus on personal hygiene and wellness
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Fluctuations in the prices of raw materials
• 3.6 Consumer buying behavior analysis
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
  • 3.8.1 Supplier power
  • 3.8.2 Buyer power
  • 3.8.3 Threat of new entrants
  • 3.8.4 Threat of substitutes
  • 3.8.5 Industry rivalry
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2018 - 2032, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Cotton
  • 5.2.1 Organic cotton
  • 5.2.2 Egyptian cotton
  • 5.2.3 Pima cotton
  • 5.2.4 Turkish cotton
• 5.3 Bamboo fiber
• 5.4 Microfiber
• 5.5 Others (linen, etc.)

Chapter 6 Market Estimates & Forecast, By Size, 2018 - 2032, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Small (13" x 13")
• 6.3 Medium (16" x 28")
• 6.4 Large (30" x 60")
• 6.5 Extra large (34" x 72")

Chapter 7 Market Estimates & Forecast, By Price, 2018 - 2032, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End-Use, 2018 - 2032, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial
• 8.4 Institutional

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Online channels
  • 9.2.1 E-commerce websites
• 9.3 Offline channels
  • 9.3.1 Specialty stores
  • 9.3.2 Mega retail stores
  • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
  • 10.4.8 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Elastex Ltd.
• 11.2 Iris Hantverk
• 11.3 Grace
• 11.4 Kingshore
• 11.5 Looms
• 11.6 Loftex
• 11.7 Nine Space
• 11.8 Orahome
• 11.9 Sanli
• 11.10 Springs Global
• 11.11 SUNVIM
• 11.12 Trident Group
• 11.13 Utopia Deals
• 11.14 Venus Group
• 11.15 Welspun
• 11.16 Westpoint Home
• 11.17 1888 Mills