浴巾市场规模、份额和成长分析（按类型、规模、应用、最终用户、分销管道和地区）- 2025-2032 年行业预测

2023 年全球浴巾市场规模价值 126 亿美元，预计将从 2024 年的 133.8 亿美元成长到 2032 年的 216.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.2%。

在全球兴趣和需求不断增长的推动下，浴巾市场继续成为重要的时尚配件。如今它已被视为日常必需品，其吸引力已大大增强。酒店业，特别是新兴的酒店业，在扩大这一市场方面发挥关键作用，其中由土耳其棉、埃及棉、比马棉和超细纤维等不同类型棉製成的奢华浴巾是首选。健康和健身俱乐部的兴起也推动了需求。此外，中国、印度等新兴市场消费者可支配收入的提高也将促进纺织业的发展。生态意识也影响了人们对有机材料的偏好，而不断发展的时尚趋势和不断增强的卫生意识也为市场带来了动态的前景。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

浴巾市场规模（按类型）

• 市场概况
• 毛绒浴巾
• 竹过滤浴巾
• 天鹅绒浴巾
• 超细纤维毛巾
• 棉质浴巾
  • 土耳其棉浴巾
  • 有机棉浴巾
  • 埃及棉浴巾
  • 比马棉浴巾
• 其他的

浴巾市场规模

• 市场概况
• 小号（13 英吋 x 13 英吋）
• 中号（16 英吋 x 28 英吋）
• 大号（30 英吋 x 60 英吋）
• 特大号（34 英吋 x 72 英吋）

浴巾市场规模依用途划分

• 市场概况
• 手巾
• 洗脸毛巾
• 身体毛巾

浴巾市场规模（按最终用户划分）

• 市场概况
• 住宅
• 商业的

浴巾市场规模依分销管道划分

• 市场概况
• 在线的
• 离线

浴巾市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Welspun India Ltd.（India）
• Trident Group（India）
• GHCL Limited（India）
• Uchino Co., Ltd.（Japan）
• 1888 Mills（USA）
• Standard Textile Co., Inc.（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• Bed Bath & Beyond Inc.（USA）
• Amazon.com, Inc.（USA）
• Ralph Lauren Corporation（USA）
• Frette（Italy）
• Yves Delorme（France）
• Matouk（USA）
• Christy（UK）
• Cacala（Turkey）
• Hammacher Schlemmer & Company, Inc.（USA）
• Boll & Branch（USA）
• Brooklinen（USA）
• Coyuchi（USA）

结论和建议

Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The bath towel market continues to be a vital fashion accessory, driven by a surge in global interest and demand. Increasingly seen as essential personal items, their appeal has broadened significantly. The hospitality industry, particularly the rising hotel sector, plays a key role in this market's expansion, with a notable preference for premium bath towels made from diverse cotton types, including Turkish, Egyptian, and Pima cotton, as well as microfiber options. The growth of health and fitness clubs further propels demand. Additionally, consumers' rising disposable incomes in emerging markets like China and India are set to boost the textile industry. Eco-consciousness is also influencing preferences for organic materials, while evolving fashion trends and heightened hygiene awareness contribute to the market's dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Towel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Towel Market Segmental Analysis

Global Bath Towel Market is segmented by Type, Size, Application, End User, Distribution Channels and Region. Based on Type, the market is segmented into Plush Bath Towel, Bamboo Filter Bath Towel, Velvet Bath Towel, Micro Fiber Towel, Cotton Bath Towel and Others. Based on Size, the market is segmented into Small (13" x 13"), Medium (16" x 28"), Large (30" x 60"), and Extra large (34" x 72"). Based on Application, the market is segmented into Hand Towel, Face Towel and Body Towel. Based on End User, the market is segmented into Residential and Commercial. Based on Distribution Channels, the market is segmented into Online and Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Towel Market

The global bath towel market is primarily driven by a rise in consumer spending on personal care and household items, spurred by population growth and increasing per capita income. The demand for bath towels is bolstered by their desirable traits, such as durability, affordability, water absorption, and lightweight nature, making them popular worldwide. Moreover, usage is expected to surge in various sectors, including healthcare, hospitality, restaurants, and fitness centers, further propelling market growth. Additionally, lifestyle changes, heightened brand awareness, evolving fashion trends, and a greater emphasis on hygiene and cleanliness contribute to the increasing preference for separate bath, hand, and gym towels, enhancing overall market development.

Restraints in the Global Bath Towel Market

The primary challenge hindering the growth of the global bath towel market is the volatility in raw material costs. These fluctuations can significantly impact the financial stability of manufacturers, influencing both their cash flows and profit margins. As the prices of essential commodities vary, companies may face difficulties in budgeting and forecasting, leading to increased operational risks. This unpredictability in raw material costs not only affects production planning and pricing strategies but can also deter potential investments and expansion efforts within the industry. Consequently, businesses must navigate these market uncertainties to sustain their competitiveness and profitability in the bath towel sector.

Market Trends of the Global Bath Towel Market

The global bath towel market is experiencing significant growth, bolstered by supportive government initiatives in key countries such as China and India. These nations are enhancing their textile industries through a range of programs and financial investments aimed at modernizing production facilities, promoting sustainable practices, and increasing exports. As a result, enhanced manufacturing capabilities and innovative product offerings are expected to drive consumer demand. Additionally, the rise in disposable income and changing lifestyle preferences towards luxury and eco-friendly products further contribute to this positive market trend, positioning the bath towel segment for robust expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bath Towel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Plush Bath Towel
• Bamboo Filter Bath Towel
• Velvet Bath Towel
• Micro Fiber Towel
• Cotton Bath Towel
  • Turkish Cotton Bath Towel
  • Organic Cotton Bath Towel
  • Egyptian Cotton Bath Towel
  • Pima Cotton Bath Towels
• Others

Global Bath Towel Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small (13" x 13")
• Medium (16" x 28")
• Large (30" x 60")
• Extra large (34" x 72")

Global Bath Towel Market Size by Application & CAGR (2025-2032)

• Market Overview
• Hand Towel
• Face Towel
• Body Towel

Global Bath Towel Market Size by End User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Bath Towel Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Bath Towel Market Size & CAGR (2025-2032)

• North America (Type, Size, Application, End User, Distribution Channels)
  • US
  • Canada
• Europe (Type, Size, Application, End User, Distribution Channels)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Size, Application, End User, Distribution Channels)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Size, Application, End User, Distribution Channels)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Size, Application, End User, Distribution Channels)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Welspun India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trident Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHCL Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uchino Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1888 Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Standard Textile Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frette (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Delorme (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matouk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cacala (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammacher Schlemmer & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boll & Branch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklinen (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coyuchi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations