浴巾市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球浴巾市场价值为 113 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 5.1%。对个人卫生和健康的日益重视是一个关键驱动因素，消费者优先考虑清洁、自我照顾和整体健康。新冠疫情爆发后，人们的卫生意识增强，刺激了对旨在提高卫生水平和防止细菌滋生的速干抗菌毛巾的需求。抗菌处理、银离子技术和吸湿排汗布料等创新技术正日益受到关注，因为它们可以提供额外的防细菌和防异味保护。

健康和自我照顾的日益增长的趋势也推动了对具有卓越柔软度、吸水性和舒适性的豪华、水疗品质毛巾的需求。埃及棉、土耳其棉和竹纤维等高端材质因其柔软的质地和耐用性而受到青睐。此外，居家水疗和冥想等健身和美容习惯的日益普及也促进了专用毛巾销售的成长。随着饭店、水疗中心和医疗保健场所努力满足高卫生标准，毛巾的频繁更换进一步加速了市场的成长。电子商务的兴起使得消费者更容易找到经过认证的卫生毛巾，从而透过优质、性能驱动的纺织品加强了市场扩张。

根据材料，市场分为棉、竹纤维、超细纤维和其他材料，包括亚麻。 2024 年，棉质部分的收入为 65 亿美元，预计到 2034 年将以 5.4% 的复合年增长率成长。棉花因其出色的吸水性、耐用性和天然柔软性，仍然是浴巾的首选。其透气的质地确保了舒适性和持久的可用性，使其成为家庭和企业的首选。埃及棉、比马棉和土耳其棉等优质棉花品种的需求正在增加，因为它们具有出色的柔软度和较长的纤维长度。具有环保意识的消费者也推动了对有机和可持续来源的棉毛巾的需求，促使品牌采用对环境负责的生产方法。

根据最终用户，市场分为住宅、商业和工业部分。 2024 年，住宅领域占据主导地位，收入份额为 73.6%，预计到 2034 年将以 5.3% 的复合年增长率增长。屋主优先考虑舒适度和卫生，因此对高品质、柔软、吸水的毛巾投入较大。可支配收入的增加进一步鼓励了高檔家居用品的消费。随着消费者寻求环保替代品，对永续和有机纺织品的日益偏好也影响购买决策。

市场分为线上和线下分销管道，其中线下销售额在 2024 年占 64.3%，预计到 2034 年将以 5.2% 的速度成长。大多数消费者喜欢在实体店购买浴巾，以便在购买前评估质地、吸水性和品质。此外，线下通路仍然在大量购买中占据主导地位，可以提供更好的价格和长期的供应商关係。

从地理位置来看，北美在 2024 年占据市场主导地位，占有 25.9% 的份额，创造了 29 亿美元的收入。高可支配收入和对品质和卫生的高度关注正在推动整个地区对高檔浴巾的需求。

目录

第一章：方法论与范围

• 研究设计
  • 研究方法
  • 资料收集方法
• 基础估算与计算
  • 基准年计算
  • 市场估计的主要趋势
• 预测模型
• 初步研究与验证
  • 主要来源
  • 资料探勘来源
• 市场定义

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 衝击力
  • 成长动力
    • 饭店业的需求不断成长
    • 更重视个人卫生与健康
  • 产业陷阱与挑战
    • 原物料价格波动
    • 竞争激烈
• 成长潜力分析
• 消费者购买行为
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按材料，2021 - 2034 年（十亿美元）

• 主要趋势
• 棉布
  • 有机棉
  • 埃及棉
  • 比马棉
  • 土耳其棉
• 竹纤维
• 超细纤维
• 其他（亚麻布等）

第六章：市场估计与预测：按类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 毛绒浴巾
• 竹过滤浴巾
• 天鹅绒浴巾
• 超细纤维毛巾
• 土耳其棉浴巾
• 其他的

第七章：市场估计与预测：依规模，2021 - 2034 年（十亿美元）

• 主要趋势
• 小号 (13” x 13”)
• 中号（16吋 x 28吋）
• 大号（30吋 x 60吋）
• 超大尺寸（34吋 x 72吋）

第八章：市场估计与预测：按价格，2021-2034 年（十亿美元）

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：依最终用途，2021 - 2034 年（十亿美元）

• 主要趋势
• 住宅
• 商业的
• 工业的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年（十亿美元）

• 主要趋势
• 线上通路
  • 电子商务
  • 公司网站
• 线下通路
  • 专卖店
  • 大型零售商店
  • 其他（百货公司、批发商等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧人
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第十二章：公司简介

• 1888 Mills
• Elastex
• Grace
• Iris Handcraft
• King Shore
• Loftex
• Looms
• Nine Space
• Orahome
• Sanli
• Springs Global
• Sunvim
• Trident Group
• Utopia Deals
• Venus Group

The Global Bath Towel Market was valued at USD 11.3 billion in 2024 and is projected to expand at a 5.1% CAGR from 2025 to 2034. The rising emphasis on personal hygiene and wellness is a key driver, with consumers prioritizing cleanliness, self-care, and overall well-being. The heightened awareness following the COVID-19 pandemic has fueled the demand for quick-drying antibacterial towels designed to enhance hygiene and prevent bacteria buildup. Innovations such as antimicrobial treatments, silver-ion technology, and moisture-wicking fabrics are gaining traction as they provide additional protection against germs and odors.

The growing trend of wellness and self-care is also boosting the demand for luxurious, spa-quality towels that offer superior softness, absorbency, and comfort. High-end materials like Egyptian cotton, Turkish cotton, and bamboo fibers are preferred for their plush texture and durability. Additionally, the increasing popularity of fitness and beauty routines, including home spas and meditation, has contributed to the rising sales of specialized towels. Frequent towel replacements in hospitality, spa, and healthcare settings further accelerate market growth as establishments strive to meet high hygiene standards. The rise of e-commerce has made it easier for consumers to find certified hygiene-friendly towels, reinforcing the market's expansion with premium, performance-driven textiles.

Based on material, the market is segmented into cotton, bamboo fiber, microfiber, and others, including linen. In 2024, the cotton segment accounted for USD 6.5 billion in revenue and is projected to grow at a 5.4% CAGR through 2034. Cotton remains the preferred choice for bath towels due to its excellent water absorption, durability, and natural softness. Its breathable texture ensures comfort and long-lasting usability, making it the go-to option for households and businesses alike. The demand for premium cotton varieties, such as Egyptian, Pima, and Turkish cotton, is increasing as they offer superior softness and extended fiber length. Eco-conscious consumers are also driving the demand for organic and sustainably sourced cotton towels, pushing brands to adopt environmentally responsible production methods.

By end-user, the market is divided into residential, commercial, and industrial segments. The residential sector dominated in 2024 with a 73.6% revenue share and is expected to expand at a 5.3% CAGR until 2034. Homeowners are prioritizing comfort and hygiene, leading to greater investments in high-quality, soft, and absorbent towels. The rise in disposable incomes is further encouraging spending on premium home goods. The increasing preference for sustainable and organic textiles is also influencing purchasing decisions as consumers seek environmentally friendly alternatives.

The market is categorized into online and offline distribution channels, with offline sales accounting for 64.3% in 2024 and anticipated to grow at a 5.2% rate through 2034. Most consumers prefer purchasing bath towels in physical stores to assess texture, absorbency, and quality before making a purchase. Additionally, offline channels remain dominant for bulk buying, offering better pricing and long-term supplier relationships.

Geographically, North America led the market in 2024 with a 25.9% share, generating USD 2.9 billion in revenue. High disposable incomes and a strong focus on quality and hygiene are driving demand for premium bath towels across the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing demand from the hospitality sector
    • 3.10.1.2 Increased focus on personal hygiene and wellness
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Fluctuations in the prices of raw materials
    • 3.10.2.2 High Competition
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Cotton
  • 5.2.1 Organic cotton
  • 5.2.2 Egyptian cotton
  • 5.2.3 Pima cotton
  • 5.2.4 Turkish cotton
• 5.3 Bamboo fiber
• 5.4 Microfiber
• 5.5 Others (linen, etc.)

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Plush bath towel
• 6.3 Bamboo filter bath towel
• 6.4 Velvet bath towel
• 6.5 Microfiber towel
• 6.6 Turkish cotton bath towel
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Size, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Small (13” x 13”)
• 7.3 Medium (16” x 28”)
• 7.4 Large (30” x 60”)
• 7.5 Extra large (34” x 72”)

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial
• 9.4 Industrial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online channels
  • 10.2.1 E-commerce
  • 10.2.2 Company websites
• 10.3 Offline channels
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others (departmental stores, wholesalers, etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Nordics
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 1888 Mills
• 12.2 Elastex
• 12.3 Grace
• 12.4 Iris Handcraft
• 12.5 King Shore
• 12.6 Loftex
• 12.7 Looms
• 12.8 Nine Space
• 12.9 Orahome
• 12.10 Sanli
• 12.11 Springs Global
• 12.12 Sunvim
• 12.13 Trident Group
• 12.14 Utopia Deals
• 12.15 Venus Group