盥洗用品市场－全球产业规模、份额、趋势、机会和预测，按类型、价格、配销通路、地区和竞争细分，2020-2030 年

2024 年全球盥洗用品市场价值为 2,862.4 亿美元，预计到 2030 年将达到 4,263 亿美元，预测期内复合年增长率为 6.93%。这一增长源于人们日益增长的个人卫生和健康意识，导致对肥皂、沐浴露、洗髮精、除臭剂和牙膏等必需品的需求增加。消费者更重视产品成分，青睐天然、有机和无化学成分的产品，以符合注重健康和环境永续的生活方式。这种转变正在促进创新和环保洗漱用品的开发。此外，电子商务和数位行销的普及扩大了产品的可及性和覆盖范围，进一步支持了已开发经济体和新兴经济体的市场扩张。

关键市场驱动因素

卫生意识和健康意识不断提高

主要市场挑战

激烈的市场竞争和价格敏感性

主要市场趋势

天然和有机产品需求不断成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球盥洗用品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（护髮产品、护肤产品、口腔护理产品、沐浴产品、除臭剂和止汗剂、其他）
  • 按价格（低、中、高）
  • 按配销通路（大卖场/超市、便利商店、药局/药局、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美盥洗用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲盥洗用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区盥洗用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲盥洗用品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲盥洗用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Reckitt Benckiser Group
  • Unilever PLC
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Beiersdorf AG
  • L'Oreal SA
  • Johnson & Johnson
  • Estee Lauder Companies, Inc.
  • HCP Wellness
  • Shiseido Co. Ltd.

第 15 章：策略建议

第16章调查会社について・免责事项

The global Toiletry Products Market was valued at USD 286.24 billion in 2024 and is projected to reach USD 426.3 billion by 2030, expanding at a CAGR of 6.93% during the forecast period. This growth is driven by increasing awareness of personal hygiene and wellness, leading to heightened demand for essential products such as soaps, body washes, shampoos, deodorants, and toothpaste. Consumers are placing greater emphasis on product ingredients, favoring natural, organic, and chemical-free options that align with health-conscious and environmentally sustainable lifestyles. This shift is fostering innovation and the development of eco-friendly toiletry products. Moreover, the proliferation of e-commerce and digital marketing has broadened accessibility and product reach, further supporting market expansion across developed and emerging economies.

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

One of the main drivers of the global toiletry products market is the increasing emphasis on hygiene and personal care, particularly amplified by the COVID-19 pandemic. This behavioral shift has reinforced the need for daily use of hygiene essentials like soaps, hand sanitizers, oral care products, and shampoos. Global campaigns by governments and health organizations have successfully raised awareness about the health benefits of routine hygiene practices, especially in emerging markets. These efforts have educated communities in both urban and rural areas, promoting the consistent use of toiletry products. In parallel, rising concerns around dermatological health and grooming have led to higher demand for products tailored to specific needs, such as antibacterial and sensitive-skin formulas. This broad-based awareness is fostering long-term behavioral changes that support sustained growth in toiletry product consumption across all demographic and income segments.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The toiletry products market faces intense competition due to the presence of dominant global players like Procter & Gamble, Unilever, and Colgate-Palmolive, alongside numerous regional and private-label brands. These established companies enjoy strong brand loyalty and extensive distribution networks but must constantly innovate and invest in promotions to maintain market share. Meanwhile, regional players often attract cost-sensitive consumers by offering comparable products at lower prices tailored to local preferences. This competitive landscape fosters high price sensitivity, particularly in developing markets where purchasing power remains limited. The influx of niche brands and product overload has made differentiation challenging, prompting consumers to prioritize cost over loyalty. Consequently, maintaining profitability while delivering innovation becomes increasingly complex for brands operating in this crowded market.

Key Market Trends

Rising Demand for Natural and Organic Products

A key trend shaping the toiletry products market is the surging demand for natural and organic formulations. Consumers are seeking alternatives free from harmful chemicals like sulfates, parabens, and synthetic additives, driven by concerns over long-term health, skin sensitivities, and environmental impact. This trend is leading brands to introduce or reformulate products using biodegradable, ethically sourced, and plant-based ingredients. Certifications such as "cruelty-free," "vegan," and "organic" are becoming decisive purchase factors, especially among younger consumers. Smaller brands focusing on sustainability are gaining traction, while major corporations are adapting by launching eco-conscious lines or acquiring green startups. For example, in July 2023, Sybron introduced 'SySoft Luxury Bamboo Toilet Tissue,' a plastic-free product made entirely from bamboo-highlighting the growing focus on sustainable materials and packaging across the industry.

Key Market Players

• Reckitt Benckiser Group
• Unilever PLC
• The Procter & Gamble Company
• Kimberly-Clark Corporation
• Beiersdorf AG
• L'Oreal S.A.
• Johnson & Johnson
• Estee Lauder Companies, Inc.
• HCP Wellness
• Shiseido Co. Ltd.

Report Scope:

In this report, the global Toiletry Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toiletry Products Market, By Type:

• Hair Care Products
• Skincare Products
• Oral Care Products
• Bath and Shower Products
• Deodorants and Antiperspirants
• Others

Toiletry Products Market, By Price:

• Low
• Medium
• High

Toiletry Products Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Pharmacy/Drug Stores
• Online
• Others

Toiletry Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Toiletry Products Market.

Available Customizations:

Global Toiletry Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Toiletry Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Hair Care Products, Skincare Products, Oral Care Products, Bath and Shower Products, Deodorants and Antiperspirants, Others)
  • 5.2.2. By Price (Low, Medium, High)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacy/Drug Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Toiletry Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Price
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Toiletry Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Price
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Toiletry Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Price
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Toiletry Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Price
      • 6.3.3.2.3. By Distribution Channel

7. Europe Toiletry Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Price
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Toiletry Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Price
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Toiletry Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Price
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Toiletry Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Price
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Toiletry Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Price
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Toiletry Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Price
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Toiletry Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Price
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Toiletry Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Price
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Toiletry Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Price
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Toiletry Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Price
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Toiletry Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Price
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Toiletry Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Price
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Toiletry Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Price
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Toiletry Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Price
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Toiletry Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Price
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Toiletry Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Price
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Toiletry Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Price
      • 9.3.4.2.3. By Distribution Channel

10. South America Toiletry Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Price
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Toiletry Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Price
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Toiletry Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Price
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Toiletry Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Price
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser Group
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever PLC
  • 14.1.3. The Procter & Gamble Company
  • 14.1.4. Kimberly-Clark Corporation
  • 14.1.5. Beiersdorf AG
  • 14.1.6. L'Oreal S.A.
  • 14.1.7. Johnson & Johnson
  • 14.1.8. Estee Lauder Companies, Inc.
  • 14.1.9. HCP Wellness
  • 14.1.10. Shiseido Co. Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer