女性保健品市场 - 按产品、补充剂类型、形式、年龄层、消费群体、配销通路- 全球预测 2024 - 2032

由于人们对女性健康议题的认识和关注不断增强，预计 2024 年至 2032 年女性保健品市场规模的复合年增长率将达到 5.6%。最近，为了满足女性的独特需求，对专门补充剂的需求很高。该族群对预防性医疗保健和健康的日益重视，促使人们采用补充剂来解决特定的健康问题，例如骨骼健康、产前护理和荷尔蒙平衡。

此外，产品配方的快速进步以及含有创新成分的新产品的推出正在吸引消费者寻求各种健康挑战的有效解决方案。例如，2023 年 10 月，领先的直销公司 Modicare Limited 推出了 Well Freedom 经期护理系列，扩大了其健康产品范围，专为满足女性的经期健康需求而设计。不断扩大的分销管道和线上零售平台进一步提高了可及性，使女性更容易方便地购买补充剂。

女性保健品市场按产品、形式、补充剂类型、年龄层、消费群体、配销通路和地区划分。

从产品来看，由于消费者对天然和植物成分的偏好不断增加，预计 2024 年至 2032 年植物药领域的产业规模将成长 5.7%。人们越来越认识到植物补充剂对健康的益处，例如改善荷尔蒙平衡和增强生殖健康，从而推动了这种需求。针对特定女性健康问题的各种植物补充剂的出现将进一步促进该细分市场的成长。

就形式而言，2024 年至2032 年间，粉末细分市场的女性保健补充剂市场将以5.8% 的复合年增长率扩张。到各种饮料或食品中的补充剂的消费者。粉状补充剂还具有更高的效力和更快的吸收，增强其功效。冰沙和奶昔作为饮食选择的日益普及也刺激了对粉状补充剂的需求。

从地区来看，2024年至2032年，欧洲女性保健品产业的复合年增长率预计将达到5.6%。可支配收入的增加和生活方式的改变正在增加该地区健康和保健产品的支出。政府对膳食补充剂的有利措施和监管支持也鼓励了保健补充剂的摄取。广泛的产品选择和不断扩大的分销管道将进一步推动区域市场的发展。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 产业影响力
  • 成长动力
    • 老年女性人口不断成长
    • 健康意识的提高和消费者对积极生活的兴趣
    • 女性慢性病盛行率上升
    • 女性保健品线上平台的出现
    • 提高女性对保健品益处的认识
  • 产业陷阱与挑战
    • 存在仿冒品
    • 缺乏法规
• 成长潜力分析
• 波特的分析
• PESTEL分析
• 2023 年定价分析
• 未来市场趋势

第 4 章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
• 竞争定位矩阵
• 战略仪表板

第 5 章：市场估计与预测：按产品分类，2018 年 - 2032 年

• 主要趋势
• 维生素和矿物质
• 植物药
• 蛋白质和胺基酸
• 益生菌和酵素
• 欧米加3
• 其他产品

第 6 章：市场估计与预测：按形式，2018 年 - 2032 年

• 主要趋势
• 片剂&胶囊
• 粉末
• 解决方案

第 7 章：市场估计与预测：按补充剂类型，2018 年 - 2032 年

• 主要趋势
• 场外交易 (OTC)
• 处方

第 8 章：市场估计与预测：按年龄划分，2018 年 - 2032 年

• 主要趋势
• 15-30日
• 31-50
• 51-70
• 70岁以上

第 9 章：市场估计与预测：按消费者群体划分，2018 年 - 2032 年

• 主要趋势
• 产前
• 产后
• 经前症候群
• 围绝经期
• 停经后
• 其他消费族群

第 10 章：市场估计与预测：按配销通路，2018 年 - 2032 年

• 主要趋势
• 大型超市/超市场
• 药局/药局
• 零售店
• 线上销售通路

第 11 章：市场估计与预测：按地区划分，2018 年 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 中东和非洲其他地区

第 12 章：公司简介

• Abbott
• Amway
• Bayer AG
• Designs for Health, Inc.
• Dr. Reddy's Laboratories Ltd.
• Herbalife International of America, Inc.
• HUM Nutrition
• Nutraceutical Corporation
• Pfizer, Inc.
• Procter & Gamble
• Quantum Health
• Revital Ltd.
• Taisho Pharmaceutical
• Vital Proteins

Womens Health Supplements Market size is projected to depict 5.6% CAGR from 2024 to 2032, led by the increasing awareness and concern about women's health issues. Of late, there is a high demand for specialized supplements for catering to the unique needs of women. The growing emphasis on preventive healthcare and wellness among this populace is spurring the adoption of supplements to address specific health concerns, such as bone health, prenatal care, and hormonal balance.

Moreover, rapid advancements in product formulations and the launch of new products with innovative ingredients are attracting consumers seeking effective solutions for various health challenges. For instance, in October 2023, Modicare Limited, a leading direct-selling company, extended its wellness range with the debut of the Well Freedom Period Care line, crafted to cater to the menstrual health needs of women. The expanding distribution channels and online retail platforms are further enhancing accessibility, making it easier for women to purchase supplements conveniently.

The womens health supplements market is segregated into product, form, supplement type, age group, consumer group, distribution channel, and region.

Based on product, the industry size from the botanicals segment is anticipated to register 5.7% growth rate from 2024 to 2032, due to the increasing consumer preference for natural and plant-based ingredients. This demand is bolstered by the rising awareness of the health benefits associated with botanical supplements, such as improved hormonal balance and enhanced reproductive health. The availability of a wide range of botanical supplements for targeting specific women health concerns will further boost the segment growth.

With respect to form, the women health supplements market from the powder segment will expand at 5.8% CAGR between 2024 and 2032. The convenience and versatility of powered products increasingly appeals to consumers who prefer easily mixable supplements that can be incorporated into various beverages or foods. Powdered supplements also offer higher potency and faster absorption leading to their enhanced effectiveness. The increasing popularity of smoothies and shakes as dietary options is also spurring the demand for powdered supplements.

Regionally, the Europe womens health supplements industry is projected to witness 5.6% CAGR from 2024 to 2032. This is owing to the increasing awareness of women health issues and the importance of preventive healthcare. The rising disposable incomes and changing lifestyles are increasing the spending on health and wellness products across the region. The favorable government initiatives and regulatory support for dietary supplements is also encouraging intake of health supplements. The availability of a wide range of product options and expanding distribution channels will further boost the regional market progression.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Data collection
• 1.4 Forecast parameters
• 1.5 Data validation
• 1.6 Data sources
  • 1.6.1 Primary
  • 1.6.2 Secondary
    • 1.6.2.1 Paid sources
    • 1.6.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing elderly female population
    • 3.2.1.2 Rising health consciousness and consumer interest in active living
    • 3.2.1.3 Rising prevalence of chronic disease among women
    • 3.2.1.4 Emergence of online platforms for women's health supplements
    • 3.2.1.5 Increasing women's awareness about the benefits of health supplements
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Presence of counterfeit products
    • 3.2.2.2 Lack of regulations
• 3.3 Growth potential analysis
• 3.4 Porter's analysis
  • 3.4.1 Supplier power
  • 3.4.2 Buyer power
  • 3.4.3 Threat of new entrants
  • 3.4.4 Threat of substitutes
  • 3.4.5 Industry rivalry
• 3.5 PESTEL analysis
• 3.6 Pricing analysis, 2023
• 3.7 Future market trends

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive positioning matrix
• 4.5 Strategic dashboard

Chapter 5 Market Estimates and Forecast, By Product, 2018 - 2032 ($ Mn)

• 5.1 Key trends
• 5.2 Vitamins & minerals
• 5.3 Botanicals
• 5.4 Proteins & amino acids
• 5.5 Probiotics & enzymes
• 5.6 Omega-3
• 5.7 Other products

Chapter 6 Market Estimates and Forecast, By Form, 2018 - 2032 ($ Mn)

• 6.1 Key trends
• 6.2 Tablet & capsule
• 6.3 Powder
• 6.4 Solutions

Chapter 7 Market Estimates and Forecast, By Supplement Type, 2018 - 2032 ($ Mn)

• 7.1 Key trends
• 7.2 Over-the-counter (OTC)
• 7.3 Prescription

Chapter 8 Market Estimates and Forecast, By Age Group, 2018 - 2032 ($ Mn)

• 8.1 Key trends
• 8.2 15-30
• 8.3 31-50
• 8.4 51-70
• 8.5 Above age 70

Chapter 9 Market Estimates and Forecast, By Consumer Group, 2018 - 2032 ($ Mn)

• 9.1 Key trends
• 9.2 Prenatal
• 9.3 Postnatal
• 9.4 Premenstrual syndrome
• 9.5 Perimenopausal
• 9.6 Postmenopausal
• 9.7 Other consumer groups

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2018 - 2032 ($ Mn)

• 10.1 Key trends
• 10.2 Hypermarkets/ supermarkets
• 10.3 Pharmacies/drug stores
• 10.4 Retail stores
• 10.5 Online sales channels

Chapter 11 Market Estimates and Forecast, By Region, 2018 - 2032 ($ Mn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 Middle East and Africa
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 Rest of Middle East and Africa

Chapter 12 Company Profiles

• 12.1 Abbott
• 12.2 Amway
• 12.3 Bayer AG
• 12.4 Designs for Health, Inc.
• 12.5 Dr. Reddy's Laboratories Ltd.
• 12.6 Herbalife International of America, Inc.
• 12.7 HUM Nutrition
• 12.8 Nutraceutical Corporation
• 12.9 Pfizer, Inc.
• 12.10 Procter & Gamble
• 12.11 Quantum Health
• 12.12 Revital Ltd.
• 12.13 Taisho Pharmaceutical
• 12.14 Vital Proteins