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市场调查报告书
商品编码
1662785
2030 年保健品市场预测:按产品、形式、分销管道、应用、最终用户和地区进行的全球分析Health Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球保健品市场规模预计在 2024 年将达到 87.2 亿美元,预计到 2030 年将达到 159.7 亿美元,预测期内的复合年增长率为 11.3%。
健康补充剂是一种旨在改善整体健康或满足特定营养需求的产品。它们通常含有维生素、矿物质、草药、胺基酸、酵素或其他支持身体正常功能的营养素。它通常用于补充均衡饮食或纠正营养缺乏。膳食补充剂不用于诊断、治疗或预防疾病,但可能有助于维持或改善您的健康,尤其是在饮食摄取不足的情况下。
根据拜耳消费者健康部门的共识,全球整体有超过20亿人患有MiND(微量营养素缺乏症),其中近一半生活在印度。
增强对健康生活和适当营养的认识
随着消费者对均衡饮食的好处有了更多的了解,他们正在寻求新的方法来满足他们的营养需求。这导致对维生素、矿物质、蛋白质和草药产品等营养补充剂的需求激增,以补充饮食摄取。此外,随着对疾病预防和整体健康的关注度不断提高,消费者开始转向补充剂来增强免疫力、提高能量水平和维持健康的生活方式。
副作用和健康风险
膳食补充剂的副作用和健康风险可能由于不当使用、不受管制的成分以及与药物的相互作用而产生。一些补充剂可能会引起过敏、消化器官系统问题和毒性等副作用,尤其是在过量或没有专家指导的情况下。製造业缺乏标准化和品管可能会加剧这些问题。因此,由于怀疑、监管挑战以及对更清晰的标籤和安全标准以及更可靠的科学证据的需求,市场正面临成长放缓。
慢性病增加
糖尿病、心臟病、关节炎和肥胖症等慢性病的发生率不断上升,这是推动膳食补充剂发展的主要原因。这些疾病通常导致营养缺乏或需要额外的营养支持,从而导致消费者转向补充剂来帮助控制和缓解症状。人们普遍寻求补充诸如Omega-3、抗氧化剂、益生菌和综合维他命来促进心血管健康、增强免疫力和控制发炎。此外,患有慢性疾病的人越来越积极地寻求预防性医疗保健,这反过来又鼓励使用补充剂并推动市场需求。
市场饱和
保健食品市场品牌与产品饱和状态,竞争激烈。这种供应过剩的局面使得新参与企业难以获得认可并在市场上占有一席之地。消费者面临着大量的选择,这可能会导致对产品功效和品质感到困惑。因此,品牌忠诚度变得更难建立,公司必须在行销方面投入大量资金才能脱颖而出。此外,价格竞争和劣质及仿冒品品的存在破坏了消费者的信任,最终阻碍了市场的永续成长。
由于消费者专注于提高免疫力和整体健康状况,COVID-19 疫情大大促进了膳食补充剂市场的发展。人们越来越意识到维生素、矿物质和增强免疫力的补充剂的重要性,导致对维生素 C、维生素 D 和锌等产品的需求激增。疫情也加速了网路购物的普及,让补充品更容易取得。但在疫情最严重的时候,供应链中断和对仿冒品的担忧给市场带来了挑战。
预计预测期内维生素和矿物质部分将成为最大的部分。
预计预测期内维生素和矿物质部分将占据最大的市场占有率。维生素和矿物质是支持各种身体功能的必需营养素。这些产品提供了一种方便的方式来满足您的日常营养需求,确保正常的免疫功能、骨骼健康、能量产生和整体健康。常见的补充剂包括维生素 C、维生素 D、B 群维生素、钙、镁和锌。它们通常用于预防或解决某些营养素的缺乏。
预计在预测期内,软糖部分将以最高的复合年增长率成长。
预计在预测期内,软糖部分将呈现最高的成长率。膳食补充剂软糖是可咀嚼的维生素和矿物质,旨在改善整体健康。它们是传统锭剂和胶囊的方便、美味的替代品,并且通常含有维生素、矿物质和草药提取物等必需营养素。它们具有多种口味和强度,对于吞嚥锭剂困难的人来说特别方便,可轻鬆支持您的日常营养和健康目标。
由于健康意识的增强、饮食习惯的改变和人口老化,预计亚太地区将在预测期内占据最大的市场占有率。中国、印度和日本等国家是主要消费国,对维生素、矿物质、草药产品和蛋白质补充剂的需求不断增加。可支配收入的增加,加上人们对健康和预防性医疗保健的兴趣日益浓厚,推动了市场扩张。此外,电子商务平台和传统治疗方法的普及也促进了市场的成长。
预计北美地区在预测期内将呈现最高的复合年增长率。这是由健康意识、人口老化和预防医学的转变所推动的。由于消费者对膳食补充剂的需求不断增加,美国和加拿大引领了市场。参与企业。这些公司凭藉其广泛的产品供应占领市场。对健康益处的认识,加上对免疫力和心理健康的关注,进一步推动了成长。
According to Stratistics MRC, the Global Health Supplements Market is accounted for $8.72 billion in 2024 and is expected to reach $15.97 billion by 2030 growing at a CAGR of 11.3% during the forecast period. Health supplements are products designed to enhance overall health or address specific nutritional needs. They typically contain vitamins, minerals, herbs, amino acids, enzymes, or other dietary components that may support the body's normal functions. They are often used to complement a balanced diet or to fill nutritional gaps. Health supplements are not intended to diagnose, treat, or prevent diseases but can help maintain or improve health, especially when dietary intake is insufficient.
According to a consensus by the Consumer Health Division of Bayer, more than two billion people suffer from MiND (micronutrient deficiencies) globally with nearly half living in India and people in their 50s, 60s, and 70s are the top consumers of nutritional supplementation products in the market.
Increasing awareness about healthy living and proper nutrition
As consumers become more informed about the benefits of a balanced diet, they are seeking additional ways to meet their nutritional needs. This has led to a surge in demand for supplements like vitamins, minerals, protein, and herbal products that complement their dietary intake. Furthermore, with a growing focus on disease prevention and overall well-being, consumers are turning to supplements to boost immunity, improve energy levels, and maintain a healthy lifestyle, thus expanding the market and fostering innovation in supplement products.
Side effects and health risks
Side effects and health risks in health supplements occur due to improper usage, unregulated ingredients, or interactions with medications. Some supplements may cause adverse reactions, including allergies, digestive issues, or toxicity, especially if consumed in excess or without professional guidance. Lack of standardization and quality control in manufacturing can exacerbate these issues. As a result, the market faces slow growth due to skepticism, regulatory challenges, and the need for clearer labeling, safety standards, and more reliable scientific evidence.
Increasing prevalence of chronic diseases
The increasing prevalence of chronic diseases such as diabetes, heart disease, arthritis, and obesity are a major driver of the health supplements. As these conditions often lead to nutrient deficiencies or require additional nutritional support, consumers turn to supplements to help manage or alleviate symptoms. Supplements like omega-3, antioxidants, probiotics, and multivitamins are commonly sought to improve cardiovascular health, boost immunity, and manage inflammation. Furthermore, people with chronic illnesses are more proactive in seeking preventative care, which encourages the use of supplements, thus driving market demand.
Saturated market
The health supplements market is saturated due to the large number of brands and products available, resulting in intense competition. This oversupply makes it difficult for new entrants to gain visibility and establish a market presence. Consumer choice can be overwhelming, leading to confusion about product efficacy and quality. As a result, brand loyalty is harder to build, and companies must invest heavily in marketing to stand out. Additionally, price wars and the presence of low-quality or counterfeit products can erode consumer trust, ultimately hampering the market's sustainable growth.
The covid-19 pandemic significantly boosted the health supplements market as consumers became more focused on enhancing their immunity and overall health. With increased awareness of the importance of vitamins, minerals, and immune-boosting supplements, demand surged, especially for products like vitamin C, vitamin D, and zinc. The pandemic also accelerated the adoption of online shopping, making supplements more accessible. However, supply chain disruptions and concerns over counterfeit products posed challenges to the market during the peak of the crisis.
The vitamins & minerals segment is expected to be the largest during the forecast period
The vitamins & minerals segment is expected to account for the largest market share during the forecast period. Vitamins and minerals are essential nutrients that support various bodily functions. These products provide a convenient way to meet daily nutrient needs, ensuring proper immune function, bone health, energy production, and overall well-being. Common supplements include Vitamin C, D, B-complex, calcium, magnesium, and zinc. They are often used to prevent or address deficiencies in specific nutrients.
The gummies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gummies segment is predicted to witness the highest growth rate. Health supplement gummies are chewable vitamins or minerals designed to improve overall wellness. They're an easy and tasty alternative to traditional pills or capsules, often formulated with essential nutrients like vitamins, minerals, and herbal extracts. With a wide range of flavours and benefits, they're especially convenient for those who struggle with swallowing pills, offering a simple way to support daily nutrition and health goals.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising health awareness, changing dietary habits, and an aging population. Countries like China, India, and Japan are major consumers, with increasing demand for vitamins, minerals, herbal products, and protein supplements. The rise in disposable incomes, coupled with a growing focus on wellness and preventive healthcare, is propelling market expansion. Additionally, e-commerce platforms and traditional remedies' popularity contribute to the market's growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by the health consciousness, the aging population, and a shift towards preventive healthcare. The U.S. and Canada lead the market, with increasing consumer demand for dietary supplements. Key players in the region include companies like Amway, Herbalife Nutrition, GNC Holdings, Nature's Bounty, and Abbott Laboratories. These companies dominate the market through extensive product offerings. Awareness of health benefits, coupled with a focus on immunity and mental well-being, has further fuelled growth.
Key players in the market
Some of the key players in Health Supplements market include Nestle, Abbott Laboratories, Amway Corporation, Bayer AG, Herbalife International, Arkopharma, Haleon Group, BASF SE, Archer Daniels Midland Company, DSM Nutritional Products, Tata Group, American Health, Steadfast Nutrition, International Flavors & Fragrances, Vitaco Health Limited, Blackmores Limited, Otsuka Holdings Corporation, Glanbia PLC and Bionova.
In June 2024, Steadfast Nutrition has added three exciting new supplements to its product line-up. It has launched two fast-releasing protein supplements, Whey Protein and LIV Raw, and a vegetarian Multivitamin mega pack comprising a whopping 180 tablets to fulfil Indians' unmet protein and nutrient needs, respectively, catering to health and fitness-conscious people and serious sportspersons.
In September 2022, Tata Group has entered the health supplements segment with the launch of 'Tata GoFit', a health supplement range for women who are on their journey to be fitter every day. Tata GoFit plant protein powder is a plant -based easy-to-mix product formulated with the goodness of gut-friendly probiotics. With ingredients like pea and brown rice, it is free from soy, lactose & added sugar.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.