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户外电视市场 - 按技术（LED、OLED、LCD）、按萤幕尺寸（小型（最多 40 吋）、中型（41-65 吋）、大型（66 吋及以上））按应用（住宅、商业）和预测2024 - 2032

Outdoor TV Market - By Technology (LED, OLED, LCD), By Screen Size (Small (Upto 40 Inches), Medium (41-65 Inches), Large (66 Inches and Above)) By Application (Residential, Commercial) & Forecast 2024 - 2032

出版日期: 2024年03月15日 | 出版商:

Global Market Insights Inc. | 英文 161 Pages | 商品交期: 2-3个工作天内

价格

简介目录

在户外生活空间和娱乐区域不断增长的趋势的推动下，户外电视市场规模预计在 2024 年至 2032 年间复合年增长率将超过 10.4%。近年来，许多消费者都在寻求将室内生活体验扩展到室外环境，从而产生了对防风雨且耐用的娱乐解决方案的需求。此外，后院烤肉、泳池派对和户外聚会等户外休閒活动也越来越受欢迎。这些电视提供了一种便捷的方式，让您可以在户外与朋友和家人共度时光的同时欣赏体育赛事、电影和电视节目。例如，2023 年 6 月，Sky 推出了一款适用于其电视的智慧镜头，使用户能够与朋友一起观看直播和点播电视、透过 Zoom 进行视讯通话、追踪锻炼情况以及远端玩动作控制游戏。

配备网路连线、串流媒体服务和语音控制功能等智慧功能的户外电视也吸引了寻求无缝娱乐体验的精通科技的消费者。此外，包括户外安装解决方案和便携式支架在内的创新安装选项的出现，使消费者能够更轻鬆地在自己想要的位置安装户外电视系统。

整个行业分为技术、萤幕尺寸、应用和区域。

从技术角度来看，户外电视市场的OLED 细分市场预计到2032 年将实现10.3% 的成长率，因为它提供卓越的影像品质、鲜艳的色彩、深邃的黑色和宽视角，从而增强户外观赏体验。这使得 OLED 户外电视对优先考虑影像品质和视觉沉浸感的消费者特别有吸引力。 OLED 显示器还具有出色的亮度水平，并且抗眩光和反射，同时即使在明亮的户外环境下也能确保清晰的可视性。

在住宅物业户外生活空间和娱乐区不断增长的趋势的推动下，住宅应用领域的户外电视市场份额预计在 2024 年至 2032 年期间复合年增长率为 10.9%。房主正在投资创建户外休閒空间，例如庭院、甲板和后院娱乐区，其中户外电视已成为社交聚会和家庭活动的焦点。

2024年至2032年间，亚太地区户外电视产业规模将以10.8%的复合年增长率大幅成长。户外电视技术的进步，包括改进的防风雨性能、增强的亮度水平和智慧功能，也有助于满足该地区消费者的多样化需求和偏好。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
技术与创新格局
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 可支配所得增加
  - 户外娱乐需求不断成长
  - 技术进步
  - 扩大酒店和商业领域
- 产业陷阱与挑战
  - 技术限制
  - 安装复杂性
消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费品采用
- 首选配销通路
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：依技术分类，2018-2032 年

主要趋势
引领
有机发光二极体
液晶显示器

第 6 章：市场估计与预测：按萤幕尺寸，2018-2032 年

主要趋势
小号（最大 40 吋）
中号（41-55 英吋）
大号（66吋以上）

第 7 章：市场估计与预测：依应用分类，2018-2032

主要趋势
住宅
商业的

第 8 章：市场估计与预测：按地区，2018-2032

主要趋势
北美洲
- 我们
- 加拿大
- 北美其他地区
欧洲
- 英国
- 德国
- 法国
- 义大利
- 俄罗斯
- 比利时
- 瑞典
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 印尼
- 泰国
- 越南
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
- 伊朗
- 土耳其
- MEA 的其余部分

第 9 章：公司简介

1 台 Aqualite 电视

2 Cinios Evervue 美国公司

3 元件电子元件

4 毛里奥奥罗拉

5 LG电子

6 Luxurite英国有限公司

7 海市蜃楼视觉

8 绝世AV

9 三星电子

10 西洛克

11 瑟拉

12 天视

13 阳光电视

14 西尔沃克斯

15 台防风雨电视

简介目录

Product Code: 8538

Outdoor TV Market size is set to record over 10.4% CAGR between 2024 and 2032, driven by the increasing trend of outdoor living spaces and entertainment areas. In recent times, multiple consumers are seeking to extend their indoor living experience to outdoor environments, creating a need for weatherproof and durable entertainment solutions. Additionally, the popularity of outdoor leisure activities, such as backyard barbecues, pool parties, and outdoor gatherings is growing. These televisions offer a convenient way to enjoy sports events, movies, and TV shows while spending time outdoors with friends and family. To illustrate, in June 2023, Sky unveiled a smart camera for its television to enable users to watch live and on-demand TV with friends, make video calls via Zoom, track workouts, and play motion-controlled games remotely.

Outdoor TVs equipped with smart features, such as internet connectivity, streaming services, and voice control capabilities also appeal to tech-savvy consumers looking for seamless entertainment experiences. Furthermore, the emergence of innovative installation options, including outdoor mounting solutions and portable stands, makes it easier for consumers to set up outdoor TV systems in their desired locations.

The overall industry is segmented into technology, screen size, application and region.

Based on technology, the OLED segment in the outdoor TV market is slated to record 10.3% growth rate through 2032, as it offers superior picture quality with vibrant colors, deep blacks, and wide viewing angles for enhancing the outdoor viewing experience. This makes OLED outdoor TVs particularly attractive to consumers who prioritize image quality and visual immersion. OLED displays also have excellent brightness levels and are resistant to glare and reflection while ensuring clear visibility even in bright outdoor environments.

Outdoor TV market share from the residential application segment is anticipated to observe 10.9% CAGR during 2024-2032, propelled by the increasing trend of outdoor living spaces and entertainment areas in residential properties. Homeowners are investing in creating outdoor leisure spaces, such as patios, decks, and backyard entertainment areas, where outdoor TVs serve as a focal point for social gatherings and family activities.

Asia Pacific outdoor TV industry size will grow substantially at 10.8% CAGR between 2024 and 2032. The rapid urbanization and growing disposable incomes are fueling the demand for outdoor entertainment solutions among urban and suburban households. Advancements in outdoor TV technology, including improved weatherproofing, enhanced brightness levels, and smart features are also helping to cater to the diverse needs and preferences of consumers in the region.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360 degree synopsis, 2018-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Technology & innovation landscape
3.3 Key news & initiatives
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
  - 3.5.1.1 Rising disposable income
  - 3.5.1.2 Rising demand for outdoor entertainment
  - 3.5.1.3 Advancements in technology
  - 3.5.1.4 Expanding hospitality and commercial sectors
- 3.5.2 Industry pitfalls & challenges
  - 3.5.2.1 Technological limitations
  - 3.5.2.2 Installation complexity
3.6 Consumer buying behavior analysis
- 3.6.1 Demographic trends
- 3.6.2 Factors affecting buying decision
- 3.6.3 Consumer product adoption
- 3.6.4 Preferred distribution channel
3.7 Growth potential analysis
3.8 Porter's analysis
- 3.8.1 Supplier power
- 3.8.2 Buyer power
- 3.8.3 Threat of new entrants
- 3.8.4 Threat of substitutes
- 3.8.5 Industry rivalry
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Technology, 2018-2032 (USD Million) (Thousand Units)

5.1 Key trends
5.2 LED
5.3 OLED
5.4 LCD

Chapter 6 Market Estimates & Forecast, By Screen Size, 2018-2032 (USD Million) (Thousand Units)

6.1 Key trends
6.2 Small (upto 40 inches)
6.3 Medium (41-55 inches)
6.4 Large (66 inches and above)

Chapter 7 Market Estimates & Forecast, By Application, 2018-2032 (USD Million) (Thousand Units)

7.1 Key trends
7.2 Residential
7.3 Commercial

Chapter 8 Market Estimates & Forecast, By Region, 2018-2032 (USD Million) (Thousand Units)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Rest of North America
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Russia
- 8.3.6 Belgium
- 8.3.7 Sweden
- 8.3.8 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Indonesia
- 8.4.6 Thailand
- 8.4.7 Vietnam
- 8.4.8 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Iran
- 8.6.5 Turkey
- 8.6.6 Rest of MEA