电视市场规模、份额和成长分析（按类型、萤幕大小、解析度、价格分布、最终用户和地区）- 2025-2032 年产业预测

预计到 2023 年全球电视市场规模将达到 5,120 亿美元，并从 2024 年的 5,519.4 亿美元成长到 2032 年的 1,0656 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.8%。

根据市场洞察，随着劳动力的成长、都市化和可支配收入的提高正在重塑消费者的生活方式，全球电视市场正在蓬勃发展。资金筹措选择的改善和电视更换週期的延长进一步促进了市场的扩张。降低关税和税收等政府支持政策正在刺激这一成长。网路零售的爆炸性成长使企业能够接触到更广泛的消费者群体，并且透过在创新技术和产品发布上进行大量投资，他们有望实现销售额的成长。然而，智慧型电视面临的资料安全风险和内容盗版等挑战威胁着收益和永续性。此外，技术的快速进步要求製造商不断适应和创新以保持竞争力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

电视市场规模（按类型）

• 市场概况
• LCD
• OLED
• QLED
• 微型 LED

萤幕大小的电视市场规模

• 市场概况
• 最大 32 英寸
• 33 至 43 英寸
• 44 至 55 英寸
• 56 至 65 英寸
• 65 英吋或以上

按解析度分類的电视市场规模

• 市场概况
• 高品质（720p）
• 全高清 (1080p)
• 4K UHD（2160p）
• 8K UHD（4320p）

按价格分布的电视市场规模

• 市场概况
• 低于 500 美元
• 500 至 1000 美元
• 1,000 至 2,000 美元
• 2,000 至 5,000 美元
• 超过 5,000 美元

电视市场规模（按最终用户划分）

• 市场概况
• 非住宅
• 住宅
• 其他的

电视市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• TCL Technology（China）
• Hisense（China）
• Sony Corporation（Japan）
• Vizio Inc.（USA）
• Panasonic Corporation（Japan）
• Philips（Netherlands）
• Sharp Corporation（Japan）
• Skyworth（China）
• Toshiba Corporation（Japan）
• Changhong（China）
• Konka Group（China）
• Haier Group（China）
• JVC Kenwood Corporation（Japan）
• Mitsubishi Electric Corporation（Japan）
• Sanyo Electric Co., Ltd.（Japan）
• Grundig（Germany）
• Loewe Technology（Germany）
• Vestel（Turkey）

结论和建议

Global Television Market size was valued at USD 512 billion in 2023 and is poised to grow from USD 551.94 billion in 2024 to USD 1006.56 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

Market insights reveal that the global television market is thriving, fueled by a rising working population, urbanization, and increasing disposable incomes, which are reshaping consumer lifestyles. Enhanced financing options and longer replacement cycles for televisions further contribute to market expansion. Supportive government policies, such as reduced customs duties and taxes, are facilitating this growth. The surge in online retailing enables companies to capture a broader consumer base, while significant investments in innovative technologies and product launches are poised to enhance sales. However, challenges like data security risks associated with smart TVs and content piracy threaten revenue and sustainability. Additionally, rapid technological advancements necessitate constant adaptation and innovation from manufacturers to remain competitive.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Television market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Television Market Segments Analysis

Global Television Market is segmented by Type, Screen size, Resolution, Price Range, End-User and region. Based on Type, the market is segmented into LCD, OLED, QLED and MicroLED. Based on Screen size, the market is segmented into Up to 32 inches, 33-43 inches, 44-55 inches, 56-65 inches and 65 inches and above. Based on Resolution, the market is segmented into HD (720p), Full HD (1080p), 4K UHD (2160p) and 8K UHD (4320p). Based on Price Range, the market is segmented into Below $500, $500-$1000, $1000-$2000, $2000-$5000 and $5000 and above. Based on End-User, the market is segmented into Non-Residential, Residential and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Television Market

The growth in disposable income is driving consumers to spend more on premium home entertainment goods, leading to a surge in demand for high-end televisions. This trend encompasses advanced models featuring 4K and 8K resolutions, larger screen dimensions, and superior display technologies such as QLED and OLED. Additionally, as purchasing power rises, households are increasingly opting for multiple television screens, facilitating enhanced viewing experiences for all family members. This shift towards investing in cutting-edge television sets reflects a broader desire for quality entertainment options at home, fueling further expansion in the global television market.

Restraints in the Global Television Market

A major challenge confronting the global television market is the pronounced price sensitivity among consumers, particularly within the lower and middle-income brackets. While there is an increasing demand for high-end television models, financial constraints frequently impede the purchase of premium products. Data from the Reserve Bank of India reveals that inflation averaged 4.97% from 2012 to 2021, exerting additional strain on household budgets. Consequently, both manufacturers and retailers must focus on providing cost-effective alternatives and appealing financing options to successfully engage these consumer segments and enhance market penetration. This necessity underscores the importance of affordability in driving sales and adoption.

Market Trends of the Global Television Market

The global television market is witnessing a notable trend towards home theatre systems, driven by a growing preference among consumers for immersive cinematic experiences within their own homes. High-end residential spaces are increasingly equipped with premium home entertainment setups, diminishing the necessity of visiting physical theatres. Notable innovations, such as Sony's BRAVIA Theatre-U, launched in September 2024, exemplify this shift with advanced connectivity to Bravia TVs, delivering vibrant 4K HDR images and rich sound. This surge in demand for enhanced audio-visual experiences is expected to bolster television market revenues significantly over the long term, reflecting a transformative consumer lifestyle change.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Television Market Size by Type & CAGR (2025-2032)

• Market Overview
• LCD
• OLED
• QLED
• MicroLED

Global Television Market Size by Screen size & CAGR (2025-2032)

• Market Overview
• Up to 32 inches
• 33-43 inches
• 44-55 inches
• 56-65 inches
• 65 inches and above

Global Television Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• HD (720p)
• Full HD (1080p)
• 4K UHD (2160p)
• 8K UHD (4320p)

Global Television Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Below $500
• $500-$1000
• $1000-$2000
• $2000-$5000
• $5000 and above

Global Television Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Non-Residential
• Residential
• Others

Global Television Market Size & CAGR (2025-2032)

• North America (Type, Screen size, Resolution, Price Range, End-User)
  • US
  • Canada
• Europe (Type, Screen size, Resolution, Price Range, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Screen size, Resolution, Price Range, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Screen size, Resolution, Price Range, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Screen size, Resolution, Price Range, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changhong (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konka Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC Kenwood Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanyo Electric Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grundig (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loewe Technology (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations