市场调查报告书
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婴儿服饰市场 - 按产品类型、按年龄层、按性别、按材料、按价格、按配销通路,预测 2024 年 - 2032 年Baby Apparel Market - By Product Type, By Age Group, By Gender, By Material, By Price, By Distribution Channel, Forecast 2024 - 2032 |
由于父母对婴幼儿时尚和风格的日益关注,婴儿服装市场规模预计在 2024 年至 2032 年期间复合年增长率将达到 4.7%。目前,父母不仅追求舒适性和功能性,也为宝宝寻求时尚的服装。可支配收入的增加和生活方式的改变,特别是在新兴经济体,导致婴儿服装支出增加。随着父母优先考虑孩子的品质和优质品牌,製造商和零售商正在以创新设计、永续材料和优质产品来应对,以满足不断增长的消费者需求。
婴儿服装越来越多地被朋友、家人和同事视为贴心且实用的礼物,从而推动了全年的销售。由于网上购物的便利性以及款式和尺寸的多样化,父母在为孩子选择服装时拥有更大的灵活性和选择权,从而推动了产品的使用。例如,2023 年 2 月,沃尔玛推出了名为 M + A by Monica + Andy 的柔软有机婴儿服装独家系列。该新产品正在网上销售,同时推广至 1,100 家商店。
婴儿服装产业按产品类型、年龄层、性别、材质、价格配销通路和地区进行细分。
根据类型,到2032 年,下装细分市场的市场规模预计将达到创纪录的4.6% 复合年增长率。紧身裤、慢跑裤和牛仔裤,行动的便利性正在增加。随着时尚潮流的不断变化以及为婴幼儿穿着时尚服装的愿望,底裤可以有多种设计、图案和颜色,以满足不同消费者的喜好。
在材料方面,预计2024 年至2032 年间,羊毛细分市场的婴儿服装市场份额将实现4.6% 的复合年增长率。在寒冷的天气中为婴儿提供温暖,同时调节温度以防止过热。这种固有的品质使羊毛服装成为婴儿和幼儿的理想选择,尤其是在寒冷的月份。羊毛进一步降低过敏性,对敏感肌肤温和,降低皮肤娇嫩的婴儿受到刺激和不适的风险。
2024 年至 2032 年间,北美婴儿服装产业将实现 4.6% 的成长率。 强劲的经济和父母的高可支配收入水平使得高端和设计师婴儿服装的支出增加。消费者对婴儿服饰中有机和环保材料的偏好转变,加上永续意识的不断增强,正在推动对有机棉和竹基服装选择的需求,从而促进区域市场的成长。
Baby apparel market size is estimated to record 4.7% CAGR during 2024-2032, driven by the increasing focus on fashion and style for infants and toddlers among parents. Currently, parents are not only seeking comfort and functionality but also fashionable clothing items for their babies. Rising disposable incomes and changing lifestyles, particularly in emerging economies, have led to increased spending on baby clothing. As parents prioritize quality and premium brands for their children, manufacturers and retailers are responding with innovative designs, sustainable materials, and premium offerings to cater to the rising consumer demand.
Baby clothing items are increasingly perceived as thoughtful and practical gifts by friends, family, and colleagues, driving their sales throughout the year. With the convenience of online shopping and the availability of diverse styles and sizes, parents have greater flexibility and choice when selecting clothing for their little ones, thereby driving the product uptake. For instance, in February 2023, Walmart launched an exclusive line of soft and organic baby apparel named M + A by Monica + Andy. This new product is selling online while rolling out to 1,100 stores.
The baby apparel industry is segmented into product type, age group, gender, material, price distribution channel and region.
Based on type, the market size from the bottom wear segment is slated to record 4.6% CAGR through 2032. As parents increasingly prioritize comfort and mobility for their babies, the demand for bottom wear, such as leggings, joggers, and jeans that allow for ease of movement is growing. With changing fashion trends and the desire to dress infants and toddlers in stylish outfits, the bottom wear can be accessed in a wide variety of designs, patterns, and colors to cater to diverse consumer preferences.
In terms of material, the baby apparel market share from the wool segment is projected to observe 4.6% CAGR between 2024 and 2032.Wool is a natural, breathable, and soft fabric that provides excellent insulation, keeping babies warm in cold weather while regulating temperature to prevent overheating. This inherent quality makes wool garments ideal for infants and toddlers, especially during the cooler months. Wool is further hypoallergenic and gentle on sensitive skin, reducing the risk of irritation and discomfort for babies with delicate skin conditions.
North America baby apparel industry will witness 4.6% growth rate between 2024 and 2032. The presence of robust economy and high disposable income levels among parents are enabling increased spending on premium and designer baby clothing. Shifting consumer preferences towards organic and eco-friendly materials in baby apparel, coupled with growing awareness of sustainability, are driving demand for organic cotton and bamboo-based clothing options, adding to the regional market growth.