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市场调查报告书
商品编码
1510430
投影映射市场 - 按产品（硬体、软体）、按尺寸（2D、3D、4D）、按投射距离（短投射、标准投射）、按应用（活动、广告和行销、娱乐、大型场馆）和预测， 2024 - 2032Projection Mapping Market - By Offerings (Hardware, Software), By Dimension (2D, 3D, 4D), By Throw Distance (Short Throw, Standard Throw), By Application (Events, Advertising and Marketing, Entertainment, Large Venue) & Forecast, 2024 - 2032 |
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由于对沉浸式体验的需求不断增长和持续的技术升级，全球投影映射市场从2024年到2032年将呈现23%的复合年增长率。随着各行业寻求创新方式来吸引观众，投影映射提供了身临其境的视觉叙事机会。技术进步，包括改进的投影机和测绘软体，提高了投影测绘的品质和多功能性，吸引了娱乐、广告和活动等领域的更多用户。对沉浸式体验和技术创新的需求将推动市场向前发展。
例如，2023年12月，ARway.ai推出了先进的人工智慧驱动的3D空间导航地图，增强了空间意识并促进了大规模的沉浸式体验。这项创新增强了空间意识，实现了大规模的沉浸式体验，显示投影映射装置正在转向更复杂、更有影响力的方向。透过利用人工智慧技术提高空间测绘精度和真实感，ARway.ai的发展扩大了投影映射应用的可能性，推动了全球投影映射行业的成长和创新。
投影映射市场根据产品、尺寸、投射距离、应用和区域进行分类。
受现场活动、主题乐园和音乐会广泛使用的推动，到 2032 年，娱乐领域将显着成长。投影映射透过将静态表面转变为动态的说故事画布，增强了观众的身临其境的体验。随着娱乐场所对迷人视觉体验的需求不断增加，投影映射技术为设计师和製作人提供了创造令人难忘的奇观的机会，从而推动了该领域在市场上的主导地位。
由于其沉浸式和互动功能，4D 投影映射市场将在 2024 年至 2032 年间显着扩张。透过在传统 3D 映射中添加时间元素，4D 技术创造了动态视觉体验，吸引了娱乐、广告和活动等各个领域的观众。随着组织越来越多地寻求创新方式来提高品牌知名度并与观众互动，4D 细分市场凭藉其能够更深层次地吸引观众并创造难忘体验的能力，将在投影映射行业中占据主导地位。
由于该地区强劲的娱乐业和先进技术的广泛采用，北美投影映射市场规模将从 2024 年到 2032 年以显着的复合年增长率扩大。由于活动、主题乐园和广告对沉浸式体验的需求很高，北美推动了市场规模的扩张。此外，关键参与者的存在和对技术创新的大量投资将进一步巩固其地位。作为市场收入的重要贡献者，北美将在投影映射行业的成长和发展中发挥关键作用。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 供应商矩阵
- 利润率分析
- 技术与创新格局
- 专利分析
- 重要新闻和倡议
- 监管环境
- 衝击力
- 成长动力
- 在活动和娱乐中的使用不断增加
- 增加在广告和品牌推广中的使用
- 对沉浸式体验的需求不断增长
- 3D 和互动技术的进步
- 城市美化与公共艺术
- 产业陷阱与挑战
- 初始成本高
- 技术复杂性
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：依产品划分，2018-2032 年
- 主要趋势
- 硬体
- 软体
第 6 章：市场估计与预测：依维度，2018-2032
- 主要趋势
- QR 图
- 3D
- 4D
第 7 章：市场估计与预测：依投射距离，2018-2032 年
- 主要趋势
- 短距离投掷
- 标准投掷
第 8 章：市场估计与预测：依应用分类，2018-2032
- 主要趋势
- 活动
- 广告与行销
- 娱乐
- 场地大
- 其他的
第 9 章：市场估计与预测：按地区，2018-2032
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 亚太地区其他地区
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
- MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分
第 10 章：公司简介
- AV Stumpfl GmbH
- Barco NV
- BenQ America Corp.
- Christie Digital Systems USA, Inc
- Digital Projection Ltd
- Optoma Europe Ltd
- Panasonic Corporation
- Seiko Epson Corporation
- Sharp NEC Display Solutions
- Vivitek, Inc
- ViewSonic Corporation
- Infocus
- Sony Corporation
- Green Hippo Ltd.
- Pixel Rain Digital
Global Projection Mapping Market will exhibit a 23% CAGR from 2024 to 2032 due to the increasing demand for immersive experiences and continuous technological upgrades. As industries seek innovative ways to captivate audiences, projection mapping offers immersive visual storytelling opportunities. Technological advancements, including improved projectors and mapping software, enhance the quality and versatility of projection mapping, attracting more users across sectors such as entertainment, advertising, and events. This demand for immersive experiences and technological innovation will propel the market forward.
For instance, in December 2023, ARway.ai introduced advanced AI-driven 3D spatial navigation mapping, enhancing spatial awareness and facilitating immersive experiences on a large scale. This innovation enhances spatial awareness and enables immersive experiences on a large scale, indicating a shift towards more sophisticated and impactful projection mapping installations. By leveraging AI technology to improve spatial mapping accuracy and realism, ARway.ai's development expands the possibilities for projection mapping applications, driving growth and innovation in the global projection mapping industry.
The projection mapping market is classified based on offerings, dimension, throw distance, application, and region.
The entertainment segment will undergo a remarkable uptick by 2032, driven by its extensive use in live events, theme parks, and concerts. Projection mapping enhances the immersive experience for audiences by transforming static surfaces into dynamic storytelling canvases. With the increasing demand for captivating visual experiences in entertainment venues, projection mapping technologies offer creative opportunities for designers and producers to craft unforgettable spectacles, driving the segment's dominance in the market.
The projection mapping market from the 4D segment will witness a noteworthy expansion between 2024 and 2032, owing to its immersive and interactive capabilities. By adding the element of time to traditional 3D mapping, 4D technology creates dynamic visual experiences that captivate audiences in various sectors, including entertainment, advertising, and events. With its ability to engage viewers on a deeper level and create memorable experiences, the 4D segment will dominate the projection mapping industry as organizations increasingly seek innovative ways to enhance brand visibility and engage with their audiences.
North America projection mapping market size will expand at a notable CAGR from 2024 to 2032, attributed to the region's robust entertainment industry and widespread adoption of advanced technologies. With a high demand for immersive experiences in events, theme parks, and advertising, North America contributes to increased market size. Moreover, the presence of key players and substantial investments in technological innovation will further solidify its position. As a significant contributor to market revenue, North America will play a pivotal role in shaping the projection mapping industry's growth and development.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360 degree synopsis, 2018 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Vendor matrix
- 3.3 Profit margin analysis
- 3.4 Technology & innovation landscape
- 3.5 Patent analysis
- 3.6 Key news and initiatives
- 3.7 Regulatory landscape
- 3.8 Impact forces
- 3.8.1 Growth drivers
- 3.8.1.1 Rising use in events and entertainment
- 3.8.1.2 Increased use in advertising and branding
- 3.8.1.3 Growing Demand for Immersive Experiences
- 3.8.1.4 Advances in 3D and Interactive Technologies
- 3.8.1.5 Urban Beautification and Public Art
- 3.8.2 Industry pitfalls & challenges
- 3.8.2.1 High initial costs
- 3.8.2.2 Technical complexities
- 3.8.1 Growth drivers
- 3.9 Growth potential analysis
- 3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
- 3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Offering, 2018-2032 (USD Million)
- 5.1 Key trends
- 5.2 Hardware
- 5.3 Software
Chapter 6 Market Estimates & Forecast, By Dimension, 2018-2032 (USD Million)
- 6.1 Key trends
- 6.2 2D
- 6.3 3D
- 6.4 4D
Chapter 7 Market Estimates & Forecast, By Throw Distance, 2018-2032 (USD Million)
- 7.1 Key trends
- 7.2 Short throw
- 7.3 Standard throw
Chapter 8 Market Estimates & Forecast, By Application, 2018-2032 (USD Million)
- 8.1 Key trends
- 8.2 Events
- 8.3 Advertising and marketing
- 8.4 Entertainment
- 8.5 Large venue
- 8.6 Others
Chapter 9 Market Estimates & Forecast, By Region, 2018-2032 (USD Million)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Rest of Asia Pacific
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
- 9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA
Chapter 10 Company Profiles
- 10.1 AV Stumpfl GmbH
- 10.2 Barco NV
- 10.3 BenQ America Corp.
- 10.4 Christie Digital Systems USA, Inc
- 10.5 Digital Projection Ltd
- 10.6 Optoma Europe Ltd
- 10.7 Panasonic Corporation
- 10.8 Seiko Epson Corporation
- 10.9 Sharp NEC Display Solutions
- 10.10 Vivitek, Inc
- 10.11 ViewSonic Corporation
- 10.12 Infocus
- 10.13 Sony Corporation
- 10.14 Green Hippo Ltd.
- 10.15 Pixel Rain Digital
