通讯平台即服务市场 - 按组件、企业规模、最终用途产业，预测 2023 - 2032 年

在 5G 和 WebRTC 等通讯技术不断创新的推动下，2024 年至 2032 年间，全球通讯平台即服务市场的复合年增长率将超过 21%。

5G 提供超快、低延迟的连接，可实现高清视讯通话和沈浸式虚拟体验等即时通讯服务。 WebRTC 网路即时通讯有助于将音讯、视讯和资料共享直接无缝整合到网页浏览器中，无需额外的插件，从而提高可存取性和用户体验。

这些创新正在推动更有效率、可扩展和互动式通讯解决方案的开发，使企业能够提供先进、可靠的服务，从而满足对增强数位通讯不断增长的需求。

举个例子，2024年7月，瑞典供应商爱立信宣布在泰国推出新的5G设施，旨在推动亚洲市场的数位转型。根据爱立信介绍，泰国数位谷新成立的5G创新与体验工作室是与泰国政府数位经济促进机构DEPA合作创立的。该实验室被爱立信设计为一个以5G沙盒网路为特色的5G共创空间。该设施将用于与全球合作者合作开发、测试、验证和认证新的 5G 使用案例。

整个通讯平台即服务市场根据组件、企业规模、最终用途行业和地区进行分类。

由于 BFSI 产业能够增强客户服务、合规性和营运效率，因此 BFSI 产业从 2024 年到 2032 年将经历显着的复合年增长率扩张。 CPaaS 使 BFSI 公司能够将安全且合规的通讯管道无缝整合到其现有系统中，确保跨不同管道与客户进行即时互动。此功能对于维持监管标准同时提供个人化的客户体验至关重要。此外，CPaaS 有助于以具成本效益的方式扩展通讯能力，这在竞争激烈的市场中至关重要，因为敏捷、响应迅速的客户服务可以显着影响客户满意度和保留率。

到 2032 年，大型企业细分市场将占据前景广阔的通讯平台即服务市场份额。 CPaaS 解决方案使企业能够无缝整合不同的通讯管道，从而增强全球营运中的内部协作和客户参与。这些平台提供强大的 API 和 SDK，可与现有 IT 基础设施集成，使企业能够客製化和优化通讯工作流程。此外，CPaaS支援即时分析和自动化，使企业能够提高营运效率和回应能力。这种简化沟通流程的适应性和能力对于旨在在动态市场中保持敏捷和竞争力的大型企业至关重要。

2024年至2032年，亚太地区通讯平台即服务市场规模将呈现出惊人的复合年增长率。需求日益增加。 CPaaS 提供可扩展的、基于云端的通讯工具，满足该地区动态的市场需求，从增强客户参与度到实现远端工作功能。此外，亚太地区行动装置的激增和网路普及率的提高推动了 CPaaS 的采用，以提供无缝和个人化的通讯体验。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商矩阵
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 越来越多地采用基于云端的解决方案
    • 日益增长的客户参与需求
    • 越来越多地采用人工智慧 (AI) 和机器学习 (ML)
    • 行动通讯需求不断成长
    • 物联网 (IoT) 日益普及
  • 产业陷阱与挑战
    • 整合复杂度
    • 保持高品质的沟通
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按组成部分，2021 - 2032 年

• 主要趋势
• 解决方案
  • 音讯/语音
  • 影片
  • 讯息
  • 其他的
• 服务
  • 实施与整合
  • 培训与咨询
  • 支援与维护
  • 其他託管服务

第 6 章：市场估计与预测：依企业规模，2021 - 2032 年

• 主要趋势
• 中小企业
• 大型企业

第 7 章：市场估计与预测：依最终用途产业，2021 - 2032 年

• 主要趋势
• BFSI
• 资讯科技与电信
• 零售与电子商务
• 卫生保健
• 运输与物流
• 观光与旅馆业
• 其他的

第 8 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 9 章：公司简介

• ALE International
• Avaya Inc.
• Bandwidth Inc.
• Infobip Ltd.
• IntelePeer Cloud Communications LLC
• MessageBird
• Plivo Inc.
• RingCentral
• Sinch
• TeleSign
• Telnyx LLC
• TEXTUS
• Twilio Inc.
• Vonage America, LLC.
• Voximplant

Global Communication Platform as A Service Market will witness over 21% CAGR between 2024 and 2032, driven by continuous innovations in communication technologies, such as 5G and WebRTC.

5G provides ultra-fast, low-latency connections, which enable real-time communication services like high-definition video calling and immersive virtual experiences. WebRTC Web Real-Time Communication facilitates seamless integration of audio, video, and data sharing directly into web browsers without additional plugins, improving accessibility and user experience.

These innovations are driving the development of more efficient, scalable, and interactive communication solutions, allowing businesses to offer advanced and reliable services, thus meeting the growing demand for enhanced digital communication.

Quoting an instance, in July 2024, Swedish vendor Ericsson announced the launch of a new 5G facility in Thailand aimed at advancing digital transformation in the Asian market. According to Ericsson, the newly established 5G Innovation and Experience Studio at Thailand Digital Valley was created in collaboration with the Thai Governments Digital Economy Promotion Agency DEPA. This lab is designed as a 5G co-creation space featuring 5G sandbox network by Ericsson. The facility will be used to develop, test, verify, and certify new 5G use cases in partnership with global collaborators.

The overall communication platform as a service market is categorized based on component, enterprise size, end-use industry, and region.

The BFSI sector will experience noteworthy CAGR expansion from 2024 to 2032 due to its ability to enhance customer service, compliance, and operational efficiency. CPaaS enables BFSI firms to integrate secure and compliant communication channels seamlessly into their existing systems, ensuring real-time interactions with clients across diverse channels. This capability is crucial for maintaining regulatory standards while offering personalized customer experiences. Additionally, CPaaS facilitates cost-effective scaling of communication capabilities, which is essential in a competitive market where agile, responsive customer service can significantly impact client satisfaction and retention.

The large enterprises segment will clutch a promising communication platform as a service market share by 2032. The demand for Communication Platform as a Service CPaaS is witnessing significant growth among large enterprises due to its scalability and flexibility in managing complex communication needs. CPaaS solutions enable enterprises to integrate diverse communication channels seamlessly, enhancing internal collaboration and customer engagement across global operations. These platforms offer robust APIs and SDKs that integrate with existing IT infrastructures, empowering enterprises to customize and optimize communication workflows. Moreover, CPaaS supports real-time analytics and automation, allowing enterprises to improve operational efficiency and responsiveness. This adaptability and capability to streamline communication processes are crucial for large enterprises aiming to stay agile and competitive in dynamic markets.

Asia Pacific communication platform as a service market size will exhibit a remarkable CAGR from 2024 to 2032. As businesses across diverse industries in Asia Pacific embrace digital transformation, there is a heightened need for agile communication solutions that can support regional and global connectivity. CPaaS offers scalable, cloud-based communication tools that cater to the regions dynamic market needs, from enhancing customer engagement to enabling remote work capabilities. Moreover, the proliferation of mobile devices and increasing internet penetration in the Asia Pacific drive the adoption of CPaaS for delivering seamless and personalized communication experiences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Growing adoption of cloud-based solutions
    • 3.8.1.2 Increasing need for customer engagement
    • 3.8.1.3 Increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML)
    • 3.8.1.4 Growing demand for mobile communication
    • 3.8.1.5 Growing popularity of the Internet of Things (IoT)
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Integration complexity
    • 3.8.2.2 Maintaining high-quality communication
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2032 (USD Billion)

• 5.1 Key trends
• 5.2 Solution
  • 5.2.1 Audio/Voice
  • 5.2.2 Video
  • 5.2.3 Message
  • 5.2.4 Others
• 5.3 Service
  • 5.3.1 Implementation & Integration
  • 5.3.2 Training & Consulting
  • 5.3.3 Support & Maintenance
  • 5.3.4 Other Managed Services

Chapter 6 Market Estimates & Forecast, By Enterprise Size, 2021 - 2032 (USD Billion)

• 6.1 Key trends
• 6.2 SMEs
• 6.3 Large Enterprise

Chapter 7 Market Estimates & Forecast, By End-Use Industry, 2021 - 2032 (USD Billion)

• 7.1 Key trends
• 7.2 BFSI
• 7.3 IT & Telecom
• 7.4 Retail & E-commerce
• 7.5 Healthcare
• 7.6 Transportation & Logistics
• 7.7 Travel & Hospitality
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Billion)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 ALE International
• 9.2 Avaya Inc.
• 9.3 Bandwidth Inc.
• 9.4 Infobip Ltd.
• 9.5 IntelePeer Cloud Communications LLC
• 9.6 MessageBird
• 9.7 Plivo Inc.
• 9.8 RingCentral
• 9.9 Sinch
• 9.10 TeleSign
• 9.11 Telnyx LLC
• 9.12 TEXTUS
• 9.13 Twilio Inc.
• 9.14 Vonage America, LLC.
• 9.15 Voximplant