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印度通讯平台即服务 (CPaaS) -市场占有率分析、产业趋势与统计、2025-2030 年成长预测

India Communication Platform As A Service (CPaaS) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 118 Pages | 商品交期: 2-3个工作天内

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简介目录

印度通讯平台即服务 (CPaaS) 市场规模预计在 2025 年为 10.1 亿美元，预计到 2030 年将达到 30.6 亿美元，预测期内（2025-2030 年）的复合年增长率为 24.83%。

印度通讯平台即服务 (CPaaS)-市场-IMG1

印度 CPaaS 市场主要受到不断增长的客户参与、云端加密和数位转型的推动。 CPaaS（通讯平台即服务）是一种云端基础的交付架构，使企业能够添加即时通讯功能。 CPaaS是一种云端通讯技术，主要用于改善与客户的沟通管道。

主要亮点

  • WhatsApp Business API 和聊天机器人是两个最热门的 CPaaS使用案例。文字通讯、基于呼叫的帮助和基于视讯的服务都可以使用 CPaaS 整合到同一个应用程式中。由于一切都与后端相关，因此公司意识到未来的问题。此外，当客户联繫他们时，企业可以查看买家过去的沟通历史，并找到问题的核心并解决问题。这当然可以提高交易效率并改善客户体验。
  • 许多云端基础的API 被 CPaaS 供应商越来越频繁地使用，因为它们具有巨大的价值。这些可作为预先打包插件或整合模组的组件提供给开发人员，使他们能够将通讯、音讯、视讯、电子邮件和其他 OTT 整合到他们的应用程式中。该平台采用付费使用制，企业只需为其使用的服务付费。由于不需要花费大量的资金进行基础设施建设或软体开发，因此可以减轻您的业务资产。因此，CPaaS 在企业中越来越受欢迎。
  • 技术创新具有跨多个学科的价值。智慧购物助理预计将根据用户的浏览历史提出购买提案。该软体预计将提供准确的即时翻译，减少对昂贵的多语言客户支援负责人的需求。
  • 该 API 据称将提供 CPaaS 视讯聊天技术和具有脸部辨识功能的 AI，可将任何手机或网路摄影机变成生物识别安全查核点。聊天机器人的范围和功能也将继续扩展，以至于多家企业将能够部署完全由机器人组成的自动化服务负责人团队。
  • 在过去的一年里，世界沟通的方式发生了改变。永远在线的消费者正在推动期望，企业正在努力以客户为中心的方式适应这些快速变化。灵活性、无缝连接和多通路商业通讯变得越来越重要。通讯平台即服务 (CPaaS) 产品促进了向现代数位平台的过渡，使企业能够适应不断变化的客户需求。生态系统中的采用挑战预计会阻碍市场成长。

印度CPaaS市场趋势

中小企业显着成长

  • 印度中小企业被视为国家经济的支柱，占工业产出的45%、出口的40%，每年提供6,000万个就业岗位，每年创造130万个新就业岗位，为国内外市场生产8,000多种优质产品。
  • 根据印度品牌股权基金会的数据，截至 2023 年 2 月，印度政府的 Udyam 註册入口网站上记录了约 1,380 万家微企业，占中小微型企业的 96%。其中小型企业约占3%，中型企业约占0.28%。总合而言，该平台拥有超过 1,400 万家註册的中小微型企业。
  • 对于 CPaaS 供应商来说，印度庞大且快速成长的中小企业市场为其在整个生态系统中拓展业务提供了巨大的机会。 CPaaS（通讯平台即服务）是中小企业的绝佳平台，它允许公司创建、管理和使用应用程序，而无需构建和维护通讯基础设施的麻烦。 CPaaS 包括现代客户管理平台、冗余和多层资料安全，让使用者可以完全控制他们的平台。
  • 印度中小企业集中在较小的城镇，这增加了与客户进行多语言沟通的需求。 CPaaS 让小型企业主能够使用不同的语言与客户沟通，而无需花费成本或需要专业翻译人员或翻译工具。
  • CPaaS 不仅可以帮助中小企业维护与当地现有客户的关係，还可以使他们与印度的潜在客户建立联繫。随着数位化迅速成为印度各种规模企业业务营运的关键部分，在云端和人工智慧通讯解决方案的支持下，中小企业可以利用多种管道透过个人化通讯与多个市场的潜在客户建立联繫。 CPaaS 让小型企业可以根据需要扩大或缩小传播策略，使他们能够按照自己的步调发展和成长。它减少了原本用于成长和潜在客户开发服务的投资资金。
  • 中小企业在实施技术解决方案时，投资成本至关重要。借助 CPaaS，您可以从客製化的、支援 AI 的上下文通讯平台中受益，而无需投资新的基础设施。一旦您拥有该应用程序，您就可以轻鬆地透过 API 将其整合到这些系统和其他系统中。 CPaaScan 可将行销计画的投资收益(ROI) 提高高达 25%，同时将中小企业的参与成本降低 30%。

零售和电子商务预计将占据较大的市场占有率

  • 印度现在是一个以行动为优先的经济体，行动和数位技术的快速应用正在改变消费者参与度和品牌互动。消费者要求更好的端到端客製化体验和更多的选择。 52% 的客户希望每项优惠都是个人化的。企业正在转向对话商务和其他技术来跟上消费者需求的变化，尤其是与尖端人工智慧 (AI) 演算法相结合时。
  • 对话式商务的需求也可以透过观察客户在购买过程中使用聊天机器人的意愿来衡量。一项调查发现，在使用零售聊天机器人进行购买的 15% 的客户中，81% 表示他们会再次使用该服务。但创建易于与 SaaS 解决方案结合的 CPaaS 功能可能会带来对话商务的成功。
  • 预计到 2022 年，印度电子商务产业将成长 21.5%，达到 748 亿美元。近年来，数位素养的提高导致对电子商务企业的投资激增，为新参与企业建立基础创造了公平的竞争环境，并创造了挑战现有行为的新模式。印度 CPaaS 市场因零售和电子商务投资的增加而进一步发展。
  • 此外，疫情也改变了零售业，导致商店不幸关闭，并对店内体验的未来产生不确定性。零售商最初陷入困境，但最终转向以先进、高效的方式为客户提供服务。数位优先和全通路体验已成为所有企业（无论大小）的必需品。该行业转向 CPaaS 以获得基于电子邮件的欢迎程序、更聪明的基于语音的 IVR 和客户服务解决方案以及传统的 SMS倡议。
  • 根据全球农业资讯网路的数据，2022 年印度拥有约 1,300 万家杂货零售店。此类别包括传统零售商和新兴零售商。自2013年以来，数量不断增长，但主要由传统商店组成。零售店的增加增加了研究市场的需求，零售商可以发送有关产品折扣率和季节性销售的讯息。

印度 CPaaS（通讯平台即服务）产业概况

印度通讯平台即服务 (CPaaS) 市场较分散，主要参与者包括 Twilio Inc.、Tanla、Route Mobile、AMD Telecom (Routee) 和 Netcore Cloud。该市场中的公司正在采用伙伴关係、合併、创新、投资和收购等策略来增强其产品供应并获得永续的竞争优势。

  • 2023 年 1 月，Telnyx LLC 推出了其新的通讯传递仪表板。该服务允许客户透过仪表板即时追踪交付能力。如果客户想要的产品已经送达、未送达或正在运送中，系统会提醒客户。此功能更新的目的是鼓励更多新企业使用该公司的服务。
  • 2022 年 12 月：行动应用程式对话平台供应商 Sendbird Inc. 开始提供定时讯息和投票工具，以使应用程式内聊天用户和企业之间的互动更加成功。预定讯息允许使用者选择传递讯息的最佳时间。您可以发送提醒、行动讯息和触发完美定时通讯的活动。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 评估新冠疫情对市场的影响

第五章市场动态

  • 市场驱动因素
    • 为最大限度地减少资本支出，对计量收费模式的需求不断增加
    • 与 UCaaS 等其他邻近模型相比，基于 CPaaS 的解决方案的采用率呈指数级增长
    • 对低程式码支援的需求不断增长，以使 CPaaS 能够高度用于客户营运、服务和行销
  • 市场限制
    • 实施挑战
  • 产业生态系统分析
    • 纯粹的CPaaS
    • 企业级 CPaaS
    • 通讯业者主导的CPaaS
    • 基于服务供应商的CPaaS
  • 主要趋势
    • 透过自动呼叫和简讯简化您的收款流程
    • 无伺服器部署
    • 机器学习和人工智慧的兴起
    • 与机器人进行全通路沟通
    • 安全和隐私范例
  • 定价和经营模式分析

第六章市场区隔

  • 按组织规模
    • 中小企业
    • 大型企业
  • 按最终用户产业
    • 资讯科技/通讯
    • BFSI
    • 零售与电子商务
    • 卫生保健
    • 其他最终用户产业

第七章竞争格局

  • 公司简介
    • Twilio Inc.
    • Tanla
    • Route Mobile
    • AMD Telecom（Routee）
    • Netcore Cloud
    • Telnyx LLC
    • ACL Mobile Limited（Sinch）
    • Sendbird Inc.
    • Gupshup Inc.
    • MessageBird Inc.
    • Infobip Ltd
    • Plvio Inc.

第八章：未来展望

简介目录
Product Code: 91030

The India Communication Platform As A Service Market size is estimated at USD 1.01 billion in 2025, and is expected to reach USD 3.06 billion by 2030, at a CAGR of 24.83% during the forecast period (2025-2030).

India Communication Platform As A Service (CPaaS) - Market - IMG1

The Indian CPaaS market is driven primarily by increased digital customer engagement, cloud encryption, and digital transformation. A communication platform as a service (CPaaS) is a cloud-based delivery architecture that enables businesses to add real-time communication capabilities. CPaaS, a cloud communication technology, is primarily used to improve customer communication channels.

Key Highlights

  • The WhatsApp Business API and chatbots are the most visible CPaaS use cases. Text messaging, call-based help, and video-based services can all be integrated into the same application with CPaaS. The company is aware of future issues as everything is linked in the back end. The company is also aware of the buyer's previous communication history when a client contacts the firm and can even get to the heart of a problem and solve it. This, of course, increases the efficiency of transactions and can improve the customer experience.
  • Numerous cloud-based APIs are used more frequently by CPaaS providers since they offer tremendous value. These are made available to developers as pre-packaged plugins or as a component of integration modules so they can integrate messaging, audio, video, email, and other OTT into their applications. This platform uses a pay-as-you-go system for ads, allowing companies to only pay for the services they utilize. As there is no significant expenditure needed to create an infrastructure or develop software, it makes the business asset lighter. As a result, CPaaS is becoming more and more popular among enterprises.
  • Technological innovations carry a value that works in multiple sectors. Smart shopping assistants are expected to be better at making purchase suggestions based on the user's browsing history. The software would provide accurate, real-time translations, reducing the need for expensive multilingual customer support representatives.
  • APIs would provide CPaaS video chat technology and AI capable of facial recognition to turn any phone or webcam into a biometric security checkpoint. Chatbots would also continue to grow in scope and capacity, allowing multiple businesses to deploy teams of automated service reps made entirely of bots.
  • Over the past year, global communication has changed. Always-on consumers drive expectations, and businesses work harder to adapt to these rapid changes in a customer-centric manner. Flexibility, seamless connectivity, and multichannel commercial communication are becoming increasingly important. The transition to a contemporary digital platform is fueled by communications-platform-as-a-service (CPaaS) services, allowing businesses to adapt to changing client needs. Implementation challenges in the ecosystem are expected to hinder the market growth.

CPAAS in India Market Trends

SMEs to Witness Significant Growth

  • The SME sector in India is recognized as the foundation of the country's economy, accounting for 45% of industrial output, 40% of exports, 60 million jobs annually, 1.3 million new jobs annually, and the production of more than 8000 high-quality goods for domestic and international markets.
  • According to India Brand Equity Foundation, By February 2023, nearly 13.8 million micro-enterprises had been recorded on the Indian government's Udyam registration portal, constituting 96 percent of the MSME sector. Around 3 percent of small enterprises and 0.28 percent of medium enterprises were occupied. More than 14 million MSMEs were registered on the platform in total.
  • For CPaaS providers, the enormous and rapidly expanding market for SMEs in India offers a significant chance to expand their operations across the ecosystem. A fantastic platform for SMEs is CPaaS (Communication Platform as a Service), which enables businesses to create, manage, and use applications without dealing with the hassle of setting up and maintaining communication infrastructure. It includes a modern customer management platform, redundancy, and multi-layer data security, allowing users complete control over the platform.
  • Due to the concentration of Indian MSMEs in smaller towns and cities, there is an increased requirement for multilingual communication with their clients. With the help of CPaaS, small business owners can communicate with their clients in various languages without the expense or requirement for specialized translators or translation tools.
  • In addition to assisting MSMEs in maintaining relationships with their current clients in their local areas, CPaaS also enables them to connect with potential clients in India. Cloud and AI-enabled communication solutions allow MSMEs to connect with potential clients in multiple markets with personalized messaging, utilizing numerous channels since digital is rapidly becoming a significant component of business operations for enterprises of all sizes in India. MSMEs may scale their communications strategies up or down as necessary with CPaaS, allowing them to develop and expand at their rate. The investment money that would have been spent on growth and lead-generating services is reduced.
  • The investment cost is crucial for SMEs when deploying any technology solution. They can profit from a customized, AI-enabled contextual communications platform with CPaaSwithout investing capital in new infrastructure. If they have any apps, they can easily incorporate them into those and other systems via APIs. CPaaScan increases marketing initiatives' return on investment (ROI) by up to 25% while lowering the cost of engagement for MSMEs by 30%.

Retail and E-commerce is Expected to Hold Significant Market Share

  • India is now a mobile-first economy, and rapid mobile and digital adoption have altered consumer engagement and brand interactions. They demand better end-to-end tailored experiences along with more options to pick from. Customers expect all offers to be individualized, according to ~52% of them. Organizations have been utilizing conversational commerce and other technologies to keep up with these shifting consumer demands, particularly when integrated with cutting-edge artificial intelligence (AI) algorithms.
  • The requirement for conversational commerce may also be measured by looking at how willing customers are to use chatbots in their purchasing trips. The research found that 81% of the 15% of customers who used a retail chatbot to make purchases stated they would do it again. However, creating CPaaS capabilities that are simple to combine with SaaS solutions may help conversational commerce succeed.
  • The Indian e-commerce sector is expected to grow by 21.5% and reach USD 74.8 billion in 2022. The recent increase in digital literacy has resulted in a surge of investment in e-commerce businesses, leveling the playing field for new companies to establish their bases and generating novel patterns to challenge established behavior. The CPaaS market in India is further fueled by increased investment in retail and e-commerce.
  • Moreover, the pandemic altered the retail sector, resulting in regrettable store closures and anxiety regarding the future of the in-store experience. Retailers struggled initially but eventually changed course to serve clients through cutting-edge methods efficiently. For all players, big or small, digital-first and omnichannel experiences have become a need. The industry turned to CPaaS for welcome email-based programs, more intelligent voice-based IVR and customer service solutions, and conventional SMS initiatives.
  • According to Global Agriculture Information Network, in 2022, there were around 13 million retail grocery stores in India. Within the category, this encompassed traditional and new retailers. While there has been a constant growth in numbers since 2013, it primarily comprises traditional stores. The rise in the retail stores would increase the demand for the studied market, and the retailers may send the product discount rate and any seasonal sales through messages.

CPAAS in India Industry Overview

The India Communications Platform-as-a-Service (CPaaS) Market is moderately fragmented, with major players like Twilio Inc., Tanla, Route Mobile, AMD Telecom (Routee), and Netcore Cloud, among others. Players in the market are adopting strategies such as partnerships, mergers, innovations, investments, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • January 2023: Telnyx LLC launched a new messaging deliverability dashboard. With this service, customers can track real-time deliverability through the dashboard. The customer gets an alert about whether the desired product is delivered, not delivered, or is in flight. The updated feature launch is to attract more new businesses to opt for the company's services.
  • December 2022: Sendbird Inc., a provider of mobile app conversation platforms, launched scheduled messages and poll tools to encourage more successful interactions between in-app chat users and businesses. Scheduled messages allow users to choose the best time to deliver their message. They can transmit reminders, operational messages, and activities triggered by perfectly timed communications.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Demand for the Pay-per-use Model to Minimize Capital Spending
    • 5.1.2 Exponential Increase in the Uptake of CPaaS Based Solutions over other Adjacent Models, such as UCaaS
    • 5.1.3 Growing Demand for Low Code Enablement to Make Enterprises CPaaS Highly Usable for Customer Operations, Service and Marketing
  • 5.2 Market Restraints
    • 5.2.1 Implementation Challenges
  • 5.3 Industry Ecosystem Analysis
    • 5.3.1 Pure-Play CPaaS
    • 5.3.2 Enterprise-Grade CPaaS
    • 5.3.3 Telco-Driven CPaaS
    • 5.3.4 Service Provider-Based CPaaS
  • 5.4 Key Trends
    • 5.4.1 Streamlining of Payment Collection Process with Automated Calls and Texts
    • 5.4.2 Serverless Deployments
    • 5.4.3 Advent of Machine Learning and AI
    • 5.4.4 Omnichannel Communication through Bots
    • 5.4.5 Security and Privacy Paradigm
  • 5.5 Analysis of Pricing and Business Model

6 MARKET SEGMENTATION

  • 6.1 By Organization Size
    • 6.1.1 Small and Medium Enterprises
    • 6.1.2 Large Enterprises
  • 6.2 By End-user Industry
    • 6.2.1 IT and Telecom
    • 6.2.2 BFSI
    • 6.2.3 Retail and E-commerce
    • 6.2.4 Healthcare
    • 6.2.5 Other End-user Verticals

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Twilio Inc.
    • 7.1.2 Tanla
    • 7.1.3 Route Mobile
    • 7.1.4 AMD Telecom (Routee)
    • 7.1.5 Netcore Cloud
    • 7.1.6 Telnyx LLC
    • 7.1.7 ACL Mobile Limited (Sinch)
    • 7.1.8 Sendbird Inc.
    • 7.1.9 Gupshup Inc.
    • 7.1.10 MessageBird Inc.
    • 7.1.11 Infobip Ltd
    • 7.1.12 Plvio Inc.

8 FUTURE OUTLOOK