智慧标牌市场规模 - 按技术（OLED 技术、LCD 技术、LED 技术等）、按类型（数位海报、视讯墙、互动式资讯亭、透明显示器）、按最终用户和预测，2024 年 - 2032 年

Smart Signage Market Size - By Technology (OLED Technology, LCD Technology, LED Technology, Others), By Type (Digital Posters, Video Walls, Interactive Kiosks, Transparent Displays), By End User & Forecast, 2024 - 2032

出版日期: 2024年05月28日 | 出版商:

Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格

简介目录

由于与物联网和人工智慧的不断整合以提供即时资料、个人化内容和互动体验，智慧标牌市场规模预计在 2024 年至 2032 年期间复合年增长率将达到 12.5%。 OLED、LED 和电子墨水等先进显示技术的采用也增强了智慧标牌的视觉吸引力和性能。这些技术提供了更高的解析度、更好的色彩准确度、能源效率和显示设计的灵活性。人们越来越重视改进的连接选项，包括 5G、Wi-Fi 和蓝牙，以实现更强大、更可靠的智慧标牌解决方案，这也将决定市场的成长。

智慧标牌产业分为技术、类型、最终用户、区域。

由于其卓越的显示品质和先进的功能，OLED 技术领域的产业价值从 2024 年到 2032 年可能会录得强劲的复合年增长率。 OLED萤幕提供宽视角，不会出现色彩失真或亮度损失，确保从不同方向和角度都可以看到显示内容。 OLED 技术还可以生产柔性和曲面萤幕，从而实现创新的标牌设计，这些标誌设计可以环绕表面并创建独特的形状，以增强美感。

对于最终用户而言，医疗保健领域的智慧标牌产业预计到 2032 年将呈指数级增长，因为它们可以帮助显示预约时间表、等待时间和紧急警报等即时资讯。这确保患者和访客始终了解情况，同时根据最新资讯做出更好的决策。透过提供健康资讯以及等候区和病房的平静视觉效果，改善病患体验并减少感知等待时间的强大能力也将促进该细分市场的成长。

从地区来看，到 2032 年，欧洲智慧标牌市场规模可能会出现显着的复合年增长率，这主要是由机场、火车站和巴士总站等交通枢纽的广泛存在所推动的。该地区的企业和教育机构正在采用智慧标牌进行内部通讯、寻路和资讯传播。智慧标牌解决方案对永续性和能源效率的日益关注，以及互动式和触控萤幕显示器的日益普及，将决定该区域市场的成长。

产业生态系统分析
供应商矩阵
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 数位转型不断推动
  - 互动体验需求不断成长
  - 技术进步
  - 永续发展意识不断增强
  - 数位广告需求上升
- 产业陷阱与挑战
  - 初期投资高
  - 整合问题
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：依技术分类，2021 - 2032 年

主要趋势
OLED技术
液晶显示技术
LED技术
其他的

第 6 章：市场估计与预测：按类型，2021 - 2032

主要趋势
数位海报
视讯墙
互动资讯亭
透明显示器

第 7 章：市场估计与预测：依最终使用者分类，2021 - 2032 年

主要趋势
零售
教育
卫生保健
公司的
体育场馆
政府
其他的

第 8 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
MEA
- 阿联酋
- 沙乌地阿拉伯
- 南非
- MEA 的其余部分

第 9 章：公司简介

Advantech Co., Ltd.
BenQ
BrightSign LLC.
LG Electronics
NEC Corporation
Panasonic Corporation
Samsung Electronics Co., Ltd.
Sony Electronics Inc.
Uniguest
Vestel Ticaret A.S

简介目录

Product Code: 9666

Smart Signage Market size is poised to record 12.5% CAGR from 2024-2032, due to rising integration with IoT and AI to provide real-time data, personalized content, and interactive experiences. The adoption of advanced display technologies, such as OLED, LED, and e-ink is also enhancing the visual appeal and performance of smart signage. These technologies offer higher resolution, better color accuracy, energy efficiency, and flexibility in display designs. The growing emphasis on improved connectivity options, including 5G, Wi-Fi, and Bluetooth for enabling more robust and reliable smart signage solutions will also define the market growth.

The smart signage industry is segmented into technology, type, end user, region.

The industry value from the OLED technology segment may record robust CAGR from 2024 to 2032 owing to its superior display quality and advanced features. OLED screens provide wide viewing angles without color distortion or loss of brightness for ensuring that the displayed content is visible from different directions and angles. OLED technology also enables the production of flexible and curved screens for allowing innovative signage designs that can wrap around surfaces and create unique shapes for enhancing the aesthetic appeal.

By end user, the smart signage industry from the healthcare segment is expected to expand exponentially through 2032 due to their assistance in displaying real-time information, such as appointment schedules, waiting times, and emergency alerts. This ensures that patients and visitors are always informed while making better decisions based on up-to-date information. Strong ability to improve patient experience and reduce perceived waiting times by providing health information, and calming visuals in waiting areas and patient rooms will also add to the segment growth.

Regionally, the Europe smart signage market size may witness significant CAGR through 2032, mainly propelled by extensive presence of transportation hubs, such as airports, train stations, and bus terminals. Corporations and educational institutions in the region are adopting smart signage for internal communication, wayfinding, and information dissemination. The growing focus on sustainability and energy efficiency in smart signage solutions along with surging popularity of interactive and touchscreen displays will define the regional market growth.

Chapter 1 Scope & Methodology

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2024 - 2032
2.2 Business trends
- 2.2.1 Total Addressable Market (TAM), 2024-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Technology & innovation landscape
3.4 Patent analysis
3.5 Key news and initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Growing digital transformation
  - 3.7.1.2 Rising demand for interactive experiences
  - 3.7.1.3 Technological advancements
  - 3.7.1.4 Rising awareness for sustainability
  - 3.7.1.5 Rise in demand for digital advertising
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 High initial investment
  - 3.7.2.2 Integration issues
3.8 Growth potential analysis
3.9 Porter's analysis
- 3.9.1 Supplier power
- 3.9.2 Buyer power
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Technology, 2021 - 2032 (USD Million)

5.1 Key trends
5.2 OLED technology
5.3 LCD technology
5.4 LED technology
5.5 Others

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2032 (USD Million)

6.1 Key trends
6.2 Digital posters
6.3 Video walls
6.4 Interactive kiosks
6.5 Transparent displays

Chapter 7 Market Estimates & Forecast, By End-User, 2021 - 2032 (USD Million)

7.1 Key trends
7.2 Retail
7.3 Education
7.4 Healthcare
7.5 Corporate
7.6 Stadiums
7.7 Government
7.8 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Million)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa
- 8.6.4 Rest of MEA