首页 > 市场调查报告书 > 电子零件/半导体

萤幕

市场调查报告书

商品编码

1513748

全球智慧标牌市场研究报告 - 2024 年至 2032 年行业分析、规模、份额、成长、趋势和预测

Global Smart Signage Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年06月01日 | 出版商:

Value Market Research | 英文 166 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球智慧标牌市场需求预计将从 2023 年的 23.8 亿美元达到 2032 年近 71.4 亿美元的市场规模，2024-2032 年研究期间复合年增长率为 12.99%。

智慧标牌是指与物联网、人工智慧和云端运算等先进技术整合的数位显示器，可提供动态和互动式内容。这些系统用于零售、交通、酒店和公共场所，提供即时资讯、广告和娱乐。它可以根据受众人口统计、环境条件和使用者互动来调整内容，从而提高参与度和有效性。功能可能包括触控萤幕、脸部辨识以及与行动装置的连接。此标牌的适应性和互动性使其成为企业和组织加强与受众沟通并提升客户体验的强大工具。

市场动态

饭店、零售和公共场所越来越多地采用数位技术，推动了智慧标牌市场的发展。智慧标牌提供动态、互动式和个人化内容的能力增强了客户参与度和体验，使其成为企业的宝贵工具。人工智慧、物联网和云端运算等先进技术的结合可以实现即时内容更新和数据驱动的洞察，使企业能够更有效地瞄准受众。商业环境中对广告和促销展示的需求不断增长也推动了市场的发展，因为这种标牌为行销活动提供了多功能且具有视觉吸引力的解决方案。

此外，向智慧城市的转变以及对高效公共资讯系统的需求支持在城市基础设施中采用智慧标牌。这些标牌系统中越来越多地使用触控萤幕、脸部辨识和行动连接，提供了更具互动性和吸引力的使用者体验。永续发展和能源效率的趋势进一步推动了市场的发展，因为现代标牌解决方案的设计优先考虑能源效率和环境友善性。然而，高昂的实施成本和持续技术升级的需求可能会阻碍未来几年的市场成长。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球智慧标牌市场的各个细分市场进行了包容性评估。智慧标牌产业的成长和趋势为本研究提供了整体方法。

市场区隔

智慧标牌市场报告的这一部分提供了国家和地区层面细分市场的详细资料，从而帮助战略家确定相应产品或服务的目标人群以及即将到来的机会。

依技术

OLED技术
液晶显示技术
LED技术
其他的

按类型

数位海报
视讯墙
互动资讯亭
透明显示器

按最终用户

零售
教育
卫生保健
公司的
体育场馆
政府
其他的

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲智慧标牌市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。智慧标牌市场的主要参与者包括松下公司、三星电子有限公司、NEC公司、LG电子、索尼电子公司、研华科技有限公司、Uniguest。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何客製化要求，请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。

区域展望
介绍
北美销售分析
- 概览、历史与预测资料销售分析
- 北美按细分市场销售分析
- 北美按国家销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概览、历史与预测资料销售分析
- 欧洲按细分市场销售分析
- 欧洲按国家销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概览、历史与预测资料销售分析
- 亚太地区按细分市场销售分析
- 亚太地区按国家销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概览、历史与预测资料销售分析
- 拉丁美洲按细分市场销售分析
- 拉丁美洲按国家销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概览、历史与预测资料销售分析
- 中东和非洲按细分市场销售分析
- 中东和非洲按国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东其他地区和非洲销售分析

第 9 章：智慧标牌公司的竞争格局

智慧标牌市场竞争
伙伴关係/协作/协议
併购
新产品发布
其他发展

第 10 章：公司简介

顶级公司市占率分析
市场集中度
Panasonic Corporation

公司简介
公司收入
产品
最近的发展

Samsung Electronics Co. Ltd.

公司简介
公司收入
产品
最近的发展

NEC Corporation

公司简介
公司收入
产品
最近的发展

LG Electronics

公司简介
公司收入
产品
最近的发展

Sony Electronics Inc.

公司简介
公司收入
产品
最近的发展

Advantech Co. Ltd.

公司简介
公司收入
产品
最近的发展

Uniguest

公司简介
公司收入
产品
最近的发展

註 - 在公司概况中，财务详细资料和最新进展视情况而定，或对私人公司而言可能不包括在内

简介目录图表

Product Code: VMR112115007

The global demand for Smart Signage Market is presumed to reach the market size of nearly USD 7.14 Billion by 2032 from USD 2.38 Billion in 2023 with a CAGR of 12.99% under the study period 2024-2032.

Smart signage refers to digital displays integrated with advanced technologies like IoT, AI, and cloud computing to deliver dynamic and interactive content. These systems are used in retail, transportation, hospitality, and public spaces to provide real-time information, advertisements, and entertainment. It can adapt content based on audience demographics, environmental conditions, and user interactions, enhancing engagement and effectiveness. Features may include touchscreens, facial recognition, and connectivity with mobile devices. The adaptability and interactivity of this signage transform it into a potent instrument for businesses and organizations to enhance communication with their audiences and elevate customer experiences.

MARKET DYNAMICS

The rising adoption of digital technologies in hospitality, retail, and public spaces propels the smart signage market. The ability of smart signage to deliver dynamic, interactive, and personalized content enhances customer engagement and experience, making it a valuable tool for businesses. The incorporation of advanced technologies such as AI, IoT, and cloud computing enables real-time content updates and data-driven insights, allowing companies to target their audience more effectively. The growing demand for advertising and promotional displays in commercial settings also drives the market, as this signage offers versatile and visually appealing solutions for marketing campaigns.

Additionally, the shift towards smart cities and the need for efficient public information systems support the adoption of smart signage in urban infrastructure. The increasing use of touchscreens, facial recognition, and mobile connectivity in these signage systems provides a more interactive and engaging user experience. The trend towards sustainability and energy efficiency further boosts the market, as modern signage solutions are crafted to prioritize energy efficiency and environmental friendliness. However, high implementation costs and the need for continuous technological upgrades may impede market growth in the coming years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Smart Signage. The growth and trends of Smart Signage industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Smart Signage market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Technology

OLED Technology
LCD Technology
LED Technology
Others

By Type

Digital Posters
Video Walls
Interactive Kiosks
Transparent Displays

By End-User

Retail
Education
Healthcare
Corporate
Stadiums
Government
Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Smart Signage market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Smart Signage market include Panasonic Corporation, Samsung Electronics Co. Ltd., NEC Corporation, LG Electronics, Sony Electronics Inc., Advantech Co. Ltd., Uniguest. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. SMART SIGNAGE - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Technology
- 3.7.2 Market Attractiveness Analysis By Type
- 3.7.3 Market Attractiveness Analysis By End-User
- 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY TECHNOLOGY

5.1. Overview By Technology
5.2. Historical and Forecast Data Analysis By Technology
5.3. OLED Technology Historic and Forecast Sales By Regions
5.4. LCD Technology Historic and Forecast Sales By Regions
5.5. LED Technology Historic and Forecast Sales By Regions
5.6. Others Historic and Forecast Sales By Regions

6. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY TYPE

6.1. Overview By Type
6.2. Historical and Forecast Data Analysis By Type
6.3. Digital Posters Historic and Forecast Sales By Regions
6.4. Video Walls Historic and Forecast Sales By Regions
6.5. Interactive Kiosks Historic and Forecast Sales By Regions
6.6. Transparent Displays Historic and Forecast Sales By Regions

7. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY END-USER

7.1. Overview By End-User
7.2. Historical and Forecast Data Analysis By End-User
7.3. Retail Historic and Forecast Sales By Regions
7.4. Education Historic and Forecast Sales By Regions
7.5. Healthcare Historic and Forecast Sales By Regions
7.6. Corporate Historic and Forecast Sales By Regions
7.7. Stadiums Historic and Forecast Sales By Regions
7.8. Government Historic and Forecast Sales By Regions
7.9. Others Historic and Forecast Sales By Regions

8. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE SMART SIGNAGE COMPANIES

9.1. Smart Signage Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF SMART SIGNAGE INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Panasonic Corporation
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Samsung Electronics Co. Ltd.
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. NEC Corporation
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. LG Electronics
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. Sony Electronics Inc.
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Advantech Co. Ltd.
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Uniguest
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments