市场调查报告书
商品编码
1536068
植物奶市场规模 - 按来源(大豆、杏仁、燕麦、大米、椰子)、配销通路(主流商店、专卖店)、配方(不加糖和加糖)、包装(纸箱包装、瓶子、袋)和预测,2024年 - 2032Plant Milk Market Size - By Source (Soy, Almond, Oat, Rice, Coconut), Distribution channel (Mainstream Stores, Specialty Stores), Formulation (Unsweetened & Sweetened), Packaging (Carton Packaging, Bottles, Pouches) & Forecast, 2024 - 2032 |
在健康意识增强的推动下,2024年至2032年全球植物乳市场复合年增长率将超过11.6%。随着人们意识到植物性饮食对健康的好处,例如降低胆固醇水平和降低慢性病的风险,他们开始选择植物奶而不是传统乳製品。人们对植物奶营养优势(包括其改善整体健康的潜力)的认识不断加深,推动了这一转变。在此背景下,2024年1月,Oatly在美国推出了两种新的燕麦奶品种:0克糖不加糖燕麦奶和配方极简的超级基础燕麦奶。这两种产品都旨在增强各种用途,同时保持 Oatly 的标誌性口味和品质。
整个植物奶市场根据来源、配销通路、配方、包装和地区进行分类。
由于其诱人的口味和多种用途,杏仁奶细分市场到 2032 年将实现显着的复合年增长率。杏仁奶热量低,通常富含维生素和矿物质,这使其成为注重健康的消费者的有吸引力的选择。其坚果味和奶油质地在各种食谱和饮料中都很受欢迎。消费者对永续农业实践的认识不断提高,因为与其他植物性选择相比,杏仁需要的水更少,符合环保消费者的偏好,正在推动该细分市场的成长。
由于这些零售商专注于利基和高品质产品,到 2032 年,专卖店细分市场将占据相当大的植物奶市场份额。专卖店通常提供精选的植物奶,具有独特的口味、有机选择和手工品牌,吸引挑剔的消费者。这些商店迎合注重健康和环保意识的购物者,寻求优质或创新的植物奶选择。此外,专卖店经常提供详细的产品资讯和个人化的客户服务,为想要探索多样化和高品质产品的人增强购物体验。
在文化转变和监管支持的推动下,欧洲植物奶市场在预测期内将呈现出值得称讚的复合年增长率。由于动物福利和环境可持续性意识的增强,欧洲消费者越来越多地接受植物性饮食。此外,还有支持植物性产品的政府政策和补贴。纯素食和素食生活方式的兴起,加上创新的植物奶选择和有利的标籤法规,提高了消费者的兴趣。此外,植物性咖啡馆和餐厅的激增,增强了植物奶的可及性和吸引力,将促进区域市场的成长。
Global Plant Milk Market will record over 11.6% CAGR from 2024 to 2032, boosted by amplifying health consciousness. As people become aware of the health benefits linked to plant-based diets, such as lower cholesterol levels and a reduced risk of chronic diseases, they are opting for plant milk over traditional dairy. This shift is fueled by growing knowledge of the nutritional advantages of plant milk, including its potential to improve overall well-being. Against this backdrop, in January 2024, Oatly launched two new oat milk varieties in the US: Unsweetened Oatmilk with 0g sugar and Super Basic Oatmilk with a minimalist recipe. Both products aim to enhance various uses while maintaining Oatly's signature taste and quality.
The overall plant milk market is categorized based on source, distribution channel, formulation, packaging, and region.
The almond milk segment will register a notable CAGR through 2032, owing to its appealing taste and versatile uses. Almond milk is low in calories and often enriched with vitamins and minerals, making it an attractive option for health-conscious consumers. Its nutty flavor and creamy texture are popular in various recipes and beverages. The increased consumer awareness of sustainable farming practices, as almonds require less water compared to other plant-based options, aligning with Eco-friendly consumer preferences, is driving the segment growth.
The specialty stores segment will clutch a considerable plant milk market share by 2032, due to these retailers' focus on niche and high-quality products. Specialty stores often offer a curated selection of plant milks with unique flavors, organic options, and artisanal brands that appeal to discerning consumers. These stores cater to health-focused and environmentally-conscious shoppers who seek out premium or innovative plant milk options. Additionally, specialty stores frequently provide detailed product information and personalized customer service, enhancing the shopping experience for those looking to explore diverse and high-quality products.
Europe plant milk market will exhibit a commendable CAGR during the forecast period, driven by cultural shifts and regulatory support. European consumers are increasingly embracing plant-based diets due to heightened awareness of animal welfare and environmental sustainability. Additionally, there are government policies and subsidies that support plant-based products. The rise in vegan and vegetarian lifestyles, coupled with innovative plant milk options and favorable labeling regulations, boosts consumer interest. Further, a proliferation of plant-based cafes and restaurants, enhancing the accessibility and appeal of plant milk, will augment the regional market growth.