全球原料乳市场规模依产品类型、通路、包装类型、地区、范围及预测

原料乳市场规模及预测

预计 2023 年原乳市场规模将达到 655 亿美元，到 2030 年将达到 1003 亿美元，预测期内（2024-2030 年）的复合年增长率为 5.4%。生牛奶市场涵盖直接从乳牛、山羊和绵羊等产奶动物取得的未经巴氏消毒、未加工的生牛奶的生产、分销和消费。这个市场包括各种类型的生牛奶，包括全脂牛奶、脱脂牛奶和调味牛奶，以及有机牛奶和传统牛奶。生牛奶是一种以营养价值而闻名的主食，含有人体必需的维生素、矿物质和蛋白质，是世界各地饮食的基本组成部分。

全球原料乳市场推动因素

原料乳市场的市场推动因素受到多种因素的影响。

注重健康：

注重健康的消费者越来越重视鲜牛奶，因为鲜牛奶富含蛋白质、钙和维生素。

人口成长：

随着世界人口的成长，越来越多的人将购买新鲜牛奶产品，尤其是在新兴国家。

都市化：

由于城市化趋势，越来越多的人选择新鲜牛奶而不是包装牛奶，因为这是一种方便且更健康的饮食选择。

增加可支配所得：

随着新兴市场经济的改善，消费者能够购买优质乳製品，从而增加了对原奶的需求。

消费者对天然产品的偏好：

随着消费者对加工食品中的人工添加剂和防腐剂的认识不断提高，随着消费者转向天然和有机产品，对鲜牛奶的需求正在增加。

多样化的产品供应：

调味牛奶和强化鲜牛奶等新产品创新正在吸引更大的客户群并有助于扩大市场。

健康与保健趋势：

低碳水化合物、高蛋白饮食的日益普及以及对健康的日益关注，推动了对鲜牛奶作为营养饮料的需求。

政府措施：

政府的支持性政策和计画也有助于市场扩张，这些政策和计画有助于乳牛养殖、提高牛奶生产效率并确保食品安全要求。

零售扩张：

超市、大卖场等现代零售通路的扩张，增加了消费者获得鲜牛奶的管道，从而推动了市场的成长。

文化因素：

在某些地区，尤其是那些有乳製品消费历史的地区，由于对新鲜乳製品的文化偏好，对鲜奶的需求很强烈。

限制全球原料乳市场的因素

有几个因素可能会对鲜奶市场造成限製或课题。这些包括：

与植物替代品的竞争：

随着燕麦、豆奶和杏仁奶等植物替代品越来越受欢迎，它们为消费者提供不含乳製品的选择，对传统鲜奶市场构成了威胁。

乳糖不耐症：

随着乳糖不耐症在消费者中越来越普遍，乳糖不耐症消费者会寻找替代乳製品或限制其摄取量，因此生牛奶的潜在市场将会成长。有限。

原料奶价格波动：

由于天气、饲料价格和供应链中断导致的牛奶成本变化会影响酪农的利润并导致牛奶市场价格波动。

环境问题：

乳製品产业的环境问题，例如温室气体排放、用水和土地退化，会影响顾客的看法，并推动人们选择更环保和永续的选择。

健康误解：

对食用乳製品对健康的影响存在误解，例如其饱和脂肪含量和与某些健康状况的关係，可能会减少某些消费群体对生牛奶的需求。

包装与分销课题：

产品新鲜度和冷藏问题以及包装、配送和运输物流问题可能会推高成本并给牛奶供应商带来物流课题。

监理限制：

对生鲜牛奶的生产、加工和标籤以及安全和品质标准的严格规定增加了合规成本并限制了小型生产商的市场准入。

改变饮食选择：

出于道德、环境或健康方面的考虑，消费者的饮食习惯转向非乳製品或植物性食品，导致对新鲜乳製品的需求可能下降。

易腐烂性：

生牛奶很快就会变质，因此必须妥善处理和储存。这对客户和分销商来说很困难，并增加了供应链中浪费和低效率的风险。

经济不确定性：

经济衰退或经济衰退会影响消费者的购买习惯，并减少对生牛奶等奢侈食品和放纵食品的需求。

目录

第 1 章简介

• 市场定义
• 市场区隔
• 研究方法

第 2 章执行摘要

• 主要发现 市场概况
• 市场亮点

第三章 市场概览

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场限制
• 市场机会
• 波特五力分析

第 4 章 原料乳市场（依产品类型）

• 全脂牛奶
• 脱脂牛奶
• 低脂牛奶
• 有机牛奶

第五章：原料奶市场（依通路划分）

• 超商/大卖场
• 便利商店
• 网路零售
• 专卖店

第六章 原料乳市场（依包装类型）

• 纸箱
• 塑胶瓶
• 玻璃瓶

第 7 章 区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章 市场动态

• 市场推动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第 9 章 竞争格局

• 大型公司
• 市占率分析

第十章 公司简介

• Fonterra
• Nestle
• Danone
• Yili Group
• Mengniu Dairy
• Saputo Products
• Arla Foods
• FrieslandCampina
• Lactalis Group
• Sodiaal
• Dean Foods
• China Mengniu Dairy Company

第 11 章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第 12 章附录

• 缩写列表
• 来源与参考文献

Fresh Milk Market Size And Forecast

Fresh Milk Market size was valued at USD 65.5 Billion in 2023 and is projected to reach USD 100.3 Billion by 2030, growing at a CAGR of 5.4% during the forecast period 2024-2030. The Fresh Milk Market encompasses the production, distribution, and consumption of unpasteurized, unprocessed milk sourced directly from dairy animals, primarily cows, goats, and sheep. This market includes various types of fresh milk such as whole milk, skimmed milk, and flavored milk, along with organic and conventional variants. Fresh milk is a staple food product known for its nutritional value, including essential vitamins, minerals, and proteins, making it a fundamental component of diets worldwide.

Global Fresh Milk Market Drivers

The market drivers for the Fresh Milk Market can be influenced by various factors. These may include:

Health Consciousness:

Increasingly, consumers who are concerned about their health are placing a premium on fresh milk due to its high protein, calcium, and vitamin content.

Population Growth:

As the world's population rises, especially in emerging nations, more people will be purchasing fresh milk products.

Urbanization:

As a result of urbanization trends, more people are choosing fresh milk over packaged alternatives as a convenient and healthful alternative to their diets.

Growing Disposable Income:

As emerging markets' economies improve, consumers can now purchase luxury dairy products, which is increasing the demand for fresh milk.

Consumer Preferences for Natural Products:

As consumer awareness of artificial additives and preservatives in processed foods grows, there is an increasing demand for fresh milk as consumers favor natural and organic products.

Diverse Product Offerings:

New product innovations, like flavored and fortified fresh milk varieties, are drawing in a larger customer base and propelling the market's expansion.

Health and Wellness Trends:

The demand for fresh milk as a nutrient-dense beverage is being driven by the growing popularity of low-carb and high-protein diets, as well as an increasing emphasis on health and wellness.

Government Initiatives:

The expansion of the market is also being aided by supportive government policies and programs that support dairy farming, increase the productivity of milk production, and guarantee food safety requirements.

Retail Expansion:

The availability of fresh milk to consumers is increased through the expansion of contemporary retail channels, such as supermarkets and hypermarkets, which propels market growth.

Cultural factors:

In certain locations, especially those with a history of consuming dairy products, there is a persistent demand for fresh milk due to cultural preferences for fresh dairy products.

Global Fresh Milk Market Restraints

Several factors can act as restraints or challenges for the Fresh Milk Market. These may include:

Competition from Plant-Based Alternatives:

As plant-based milk substitutes like oat, soy, and almond milk gain traction, they provide a threat to the conventional fresh milk market by giving consumers dairy-free options.

Lactose intolerance:

As the condition becomes more common among consumers, fresh milk's market potential is limited since those who have it may look for other dairy products or cut back on their intake.

Raw milk price volatility:

Changes in the cost of raw milk owing to weather, feed prices, and supply chain interruptions can affect dairy producers' profits and cause price volatility in the fresh milk market.

Environmental Issues:

The dairy industry's environmental issues, like greenhouse gas emissions, water use, and land degradation, may affect customer opinions and cause a move toward more environmentally friendly and sustainable options.

Health Misconceptions:

Misconceptions about the health effects of consuming dairy products, such as concerns about saturated fat content and associations with certain health conditions, can dampen demand for fresh milk among some consumer segments.

Packaging and Distribution Challenges:

Problems with product freshness and refrigeration, as well as issues with packaging, distribution, and transportation logistics, can drive up costs and create logistical difficulties for fresh milk providers.

Regulatory Restraints:

Tight rules pertaining to the production, processing, and labeling of milk, together with safety and quality criteria, can raise the cost of compliance and prevent smaller producers from entering the market.

Altering Dietary choices:

The demand for fresh milk products may decline as a result of changes in consumer dietary choices toward non-dairy or plant-based diets brought on by moral, environmental, or health concerns.

Perishability:

Because fresh milk spoils quickly, it must be handled and stored properly. This can be difficult for customers and merchants to do, which increases the risk of waste and inefficiencies in the supply chain.

Economic Uncertainty:

Recessions and downturns can affect consumer purchasing habits, which might lower demand for upscale or luxuriant food items like fresh milk.

Global Fresh Milk Market Segmentation Analysis

The Global Fresh Milk Market is segmented on the basis of Product Type, Distribution Channel, Packaging Type, and Geography.

Fresh Milk Market, By Product Type

• Whole Milk
• : Fresh milk with a higher fat content, typically around 3.5-4% fat.
• Skimmed Milk
• : Fresh milk with reduced fat content, usually less than 0.5% fat.
• Low-Fat Milk
• : Fresh milk with a moderate fat content, generally between 1-2% fat.
• Organic Milk
• : Fresh milk produced without synthetic pesticides, fertilizers, or hormones, appealing to consumers seeking natural and sustainable options.

Fresh Milk Market, By Distribution Channel

• Supermarkets/Hypermarkets
• : Fresh milk products sold through large retail chains offering convenience and a wide product range.
• Convenience Stores
• : Fresh milk available in smaller, neighborhood stores for quick and easy purchases.
• Online Retail
• : Fresh milk sold through e-commerce platforms, providing convenience and accessibility to consumers who prefer online shopping.
• Specialty Stores
• : Fresh milk products offered in specialty stores focusing on organic or artisanal dairy products.

Fresh Milk Market, By Packaging Type

• Cartons
• : Fresh milk packaged in cartons for convenient storage and transportation.
• Plastic Bottles
• : Fresh milk packaged in plastic bottles, often available in various sizes to cater to different consumer needs.
• Glass Bottles
• : Premium fresh milk products packaged in glass bottles, appealing to consumers concerned about environmental sustainability and product quality.
• Pouches
• : Fresh milk products packaged in pouches, offering flexibility and convenience in storage and handling.

Fresh Milk Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Fresh Milk Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Fresh Milk Market are:
• Fonterra
• Nestle
• Danone
• Yili Group
• Mengniu Dairy
• Saputo Products
• Arla Foods
• FrieslandCampina
• Lactalis Group
• Sodiaal
• Dean Foods
• China Mengniu Dairy Company

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Fresh Milk Market, By Product Type

• Whole Milk
• Skimmed Milk
• Low-Fat Milk
• Organic Milk

5. Fresh Milk Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

6. Fresh Milk Market, By Packaging Type

• Cartons
• Plastic Bottles
• Glass Bottles

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Fonterra
• Nestle
• Danone
• Yili Group
• Mengniu Dairy
• Saputo Products
• Arla Foods
• FrieslandCampina
• Lactalis Group
• Sodiaal
• Dean Foods
• China Mengniu Dairy Company

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References