婴儿奶粉市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球婴儿奶粉市场规模为 165 亿美元，预计到 2034 年将以 5.4% 的复合年增长率增长至 277 亿美元。这个市场有助于支持婴儿营养，特别是对于无法或选择不哺乳的母亲。奶粉种类繁多，包括婴儿配方奶粉（适用于 6 个月以下的婴儿）、较大婴儿配方奶粉（6 至 12 个月）、成长奶粉（12 至 36 个月），以及针对乳糖不耐症、早产和其他敏感健康需求开发的专用产品。这些乳製品经过科学配製，可模拟母乳，提供健康成长所必需的营养素，例如碳水化合物、脂肪、蛋白质、维生素和矿物质。职业母亲比例的提高、透过数位和零售平台获取产品管道的便利性以及人们对清洁标籤和有机替代品日益增长的兴趣，共同推动了市场的发展势头。

不断变化的消费者偏好正在重塑婴儿奶粉类别，促使企业提供安全、高效、营养丰富的选择，以符合注重健康的育儿理念。现今的育儿者不仅追求基本的营养，更越来越关注产品透明度、清洁标籤、有机采购以及不含人工添加剂。这种转变促使製造商不断改进产品配方，添加非基因改造成分、有益于肠道健康的益生菌，以及针对乳糖不耐症、过敏或早产等特殊需求的配方。如今，父母拥有更丰富的讯息，并要求产品拥有临床研究和医学认证的支援。

婴儿配方奶粉市场在2024年占据40.2%的市场份额，预计到2034年将保持领先地位，复合年增长率达5.6%。在婴儿出生后的最初六个月，父母非常依赖这个市场，因为此时婴儿最脆弱，需要精心均衡的营养方案。这些配方奶粉旨在提供全面的营养，与母乳中的关键营养成分非常接近。随着护理人员健康意识的不断提高，对高品质且经医学认证的婴儿配方奶粉的需求仍然是该类别的强劲驱动力，尤其是在城市家庭中。

碳水化合物细分市场在2024年占据28.1%的份额，预计到2034年将以5.5%的复合年增长率成长。乳糖是大多数婴儿配方奶粉中的主要碳水化合物，是重要的能量来源，并支持大脑发育和肠道菌丛健康等重要功能。它还有助于增强钙的吸收，促进骨骼发育。虽然蛋白质、维生素、脂肪和益生元等其他成分对免疫防御、代谢功能和组织修復至关重要，但碳水化合物因其对婴儿生长发育的基础性贡献而始终占据核心地位。它们与其他营养素的协同作用，凸显了其在产品配方中持续占据重要地位。

2024年，美国婴儿奶粉市场规模达39亿美元，预计2034年将以4.4%的复合年增长率成长。美国拥有成熟的配方奶粉生产产业、广泛的产品可及性以及高度知情的消费者群体。受不断变化的饮食需求和充足的产品供应推动，标准配方奶粉和专用配方奶粉的需求持续保持高位。雅培实验室、雀巢和美赞臣（利洁时）等知名企业的存在持续影响着创新週期和供应链实力，使美国成为该地区婴儿奶粉产业的基石。

塑造全球婴儿奶粉市场的关键公司包括雅培实验室、Arla Foods Amba、贝拉米有机、合生元（健合集团）和澳优乳业有限公司。为了巩固其市场地位，婴儿奶粉产业的领导者正在利用专注于产品创新、监管协调和消费者教育的策略。许多企业正在投资研发，推出添加了益生菌、有机成分和无过敏原成分的配方。各公司也致力于透过加强与电商平台、药局和医疗保健网络的合作来扩大分销范围。围绕包装和清洁标籤认证的可持续发展措施已成为关键的差异化因素，尤其是在註重健康的父母群体中。

目录

第一章：方法论

• 市场范围和定义
• 研究设计
  • 研究方法
  • 资料收集方法
• 资料探勘来源
  • 全球的
  • 地区/国家
• 基础估算与计算
  • 基准年计算
  • 市场评估的主要趋势
• 初步研究和验证
  • 主要来源
• 预测模型
• 研究假设和局限性

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按产品
• 未来市场趋势
• 科技与创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利格局
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议
• 社会责任倡议
  • 道德行销实践
  • 母婴健康计划
  • 社区参与
  • 劳工实践与人权
• 治理与透明度
  • 公司治理结构
  • 道德商业行为
  • 供应链透明度
  • 利害关係人参与
• 永续性认证和标准
• ESG投资趋势
• 永续婴儿奶粉生产的未来
• 新兴技术与创新
  • 配方组成的创新
    • 母乳寡糖（hmos）
    • 乳脂肪球膜（mfgm）
    • 益生菌和益生元
    • 植物配方
  • 製造和加工创新
    • 先进的干燥技术
    • 无菌处理
    • 品质控制创新
  • 生产和供应链的数位转型
    • 工业4.0应用
    • 区块链用于可追溯性
    • 人工智慧和机器学习应用
  • 包装创新
    • 永续包装材料
    • 智慧包装技术
    • 注重便利性的包装
• 数位转型与电子商务趋势
  • 电子商务：婴儿奶粉市场概况
  • 全通路策略与实施
  • 直接面向消费者（D2C）商业模式
  • 订阅服务和自动补货
  • 数位行销策略
    • 社群媒体行销
    • 影响力人物合作关係
    • 内容行销
    • 行动行销
  • 数位平台与市场分析
  • 婴儿奶粉市场数位商务的未来
• 消费者行为分析
  • 购买决策因素
  • 品牌忠诚度与转换行为
  • 价格敏感度分析
  • 通路偏好和全通路行为
  • 人口因素对购买模式的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 婴儿配方奶粉（0-6个月）
• 较大婴儿配方奶粉（6-12个月）
• 成长配方奶粉（12-36个月）
• 特殊婴儿配方奶粉
  • 低过敏性配方
  • 无乳糖配方
  • 早产儿配方奶粉
  • 其他特殊配方

第六章：市场估计与预测：依成分类型，2021-2034

• 主要趋势
• 碳水化合物
• 脂肪
• 蛋白质
• 维生素和矿物质
• 益生元和益生菌
• 其他的

第七章：市场估计与预测：依形式，2021-2034

• 主要趋势
• 粉末
• 浓缩液
• 即食

第八章：市场估计与预测：按来源，2021-2034

• 主要趋势
• 牛奶基
• 大豆基
• 山羊乳
• 其他植物替代品

第九章：市场估计与预测：依性质，2021-2034

• 主要趋势
• 传统的
• 有机的
• 非基因改造

第 10 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 大型超市和超市
• 药局和药局
• 便利商店
• 网路零售
  • 电子商务平台
  • 直接面向消费者的网站
  • 订阅服务
• 专卖店
• 其他的

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第十二章：公司简介

• Arla Foods amba
• Ausnutria Dairy Corporation Ltd.
• Abbott Laboratories
• Bellamy's Organic
• Biostime (H&H Group)
• Bobbie
• Bubs Australia Limited
• ByHeart
• China Feihe Limited
• Danone SA
• FrieslandCampina NV
• Hipp GmbH & Co. Vertrieb KG
• Holle Baby Food AG
• Kendamil
• Mengniu Dairy
• Morinaga Milk Industry Co., Ltd.
• Nestle SA
• Perrigo Company plc
• Reckitt Benckiser Group plc (Mead Johnson)
• Yili Group

The Global Baby Milk Market was valued at USD 16.5 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 27.7 billion by 2034. This market helps in supporting infant nutrition, especially for mothers who are unable or choose not to breastfeed. The category includes various formulations such as infant formula (for babies up to 6 months), follow-on formula (6 to 12 months), growing-up milk (12 to 36 months), and specialized products developed for lactose intolerance, premature birth, and other sensitive health needs. These milk products are scientifically engineered to simulate breast milk, delivering essential nutrients such as carbohydrates, fats, proteins, vitamins, and minerals necessary for healthy growth. The market's momentum is being fueled by higher rates of working mothers, improved access to products through digital and retail platforms, and growing interest in clean-label and organic alternatives.

Evolving consumer preferences are reshaping the baby milk category, pushing companies to deliver safe, efficient, and nutrient-rich options that align with health-conscious parenting. Today's caregivers are not only looking for basic nutrition but are increasingly concerned about product transparency, clean labels, organic sourcing, and the absence of artificial additives. This shift has led manufacturers to reformulate offerings with non-GMO ingredients, probiotics for gut health, and formulas tailored to specific needs such as lactose intolerance, allergies, or premature birth. Parents are now more informed and demand products backed by clinical research and medical endorsements.

The infant formula segment held a 40.2% share in 2024 and is anticipated to maintain its leadership, growing at a CAGR of 5.6% through 2034. Parents rely heavily on this segment during the initial six months of life when infants are most vulnerable and need a carefully balanced nutritional solution. These formulas are crafted to deliver complete nourishment, closely mimicking the key nutrients found in breast milk. With health awareness rising among caregivers, demand for high-quality and medically approved infant formula remains a strong driver for the category, especially in urban households.

The carbohydrates segment held a 28.1% share in 2024 and is projected to rise at a 5.5% CAGR by 2034. Lactose, the primary carbohydrate in most baby milk formulas, serves as a critical energy source and supports vital functions such as brain development and healthy gut flora. It also plays a role in enhancing calcium absorption and promoting skeletal development. While other ingredients such as proteins, vitamins, fats, and prebiotics are essential for immune defense, metabolic function, and tissue repair, carbohydrates remain central due to their foundational contribution to infant growth. Their synergistic effect with other nutrients underscores their continued prominence in product formulations.

United States Baby Milk Market generated USD 3.9 billion in 2024 and is projected to grow at a 4.4% CAGR by 2034. The U.S. benefits from a mature formula manufacturing sector, wide-scale product accessibility, and a highly informed consumer base. Demand remains consistently high for both standard and specialized formulas, driven by evolving dietary needs and strong product availability. The presence of established players such as Abbott Laboratories, Nestle, and Mead Johnson (Reckitt) continues to influence innovation cycles and supply chain strength, making the U.S. a cornerstone of the baby milk industry in the region.

Key companies shaping the Global Baby Milk Market include Abbott Laboratories, Arla Foods Amba, Bellamy's Organic, Biostime (H&H Group), and Ausnutria Dairy Corporation Ltd. To reinforce their position, leading players in the baby milk sector are leveraging strategies that focus on product innovation, regulatory alignment, and consumer education. Many are investing in R&D to introduce formulations fortified with probiotics, organic ingredients, and allergen-free components. Companies are also working to expand their distribution reach by strengthening partnerships with e-commerce platforms, pharmacies, and healthcare networks. Sustainability initiatives around packaging and clean-label certifications have become key differentiators, especially among health-conscious parents.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Ingredients type
  • 2.2.4 Form
  • 2.2.5 Source
  • 2.2.6 Nature
  • 2.2.7 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Social responsibility initiatives
  • 3.13.1 Ethical marketing practices
  • 3.13.2 Maternal & infant health programs
  • 3.13.3 Community engagement
  • 3.13.4 Labor practices & human rights
• 3.14 Governance & transparency
  • 3.14.1 Corporate governance structures
  • 3.14.2 Ethical business practices
  • 3.14.3 Supply chain transparency
  • 3.14.4 Stakeholder engagement
• 3.15 Sustainability certifications & standards
• 3.16 ESG investment trends
• 3.17 Future of sustainable baby milk production
• 3.18 Emerging technologies & innovations
  • 3.18.1 Innovations in formula composition
    • 3.18.1.1 Human milk oligosaccharides (hmos)
    • 3.18.1.2 Milk fat globule membrane (mfgm)
    • 3.18.1.3 Probiotics & prebiotics
    • 3.18.1.4 Plant-based formulations
  • 3.18.2 Manufacturing & processing innovations
    • 3.18.2.1 Advanced drying technologies
    • 3.18.2.2 Aseptic processing
    • 3.18.2.3 Quality control innovations
  • 3.18.3 Digital transformation in production & supply chain
    • 3.18.3.1 Industry 4.0 applications
    • 3.18.3.2 Blockchain for traceability
    • 3.18.3.3 Ai & machine learning applications
  • 3.18.4 Packaging innovations
    • 3.18.4.1 Sustainable packaging materials
    • 3.18.4.2 Smart packaging technologies
    • 3.18.4.3 Convenience-focused packaging
• 3.19 Digital transformation & e-commerce trends
  • 3.19.1 market overview
  • 3.19.2 Omnichannel strategies & implementation
  • 3.19.3 Direct-to-consumer (D2C) business models
  • 3.19.4 Subscription services & auto-replenishment
  • 3.19.5 Digital marketing strategies
    • 3.19.5.1 Social media marketing
    • 3.19.5.2 Influencer partnerships
    • 3.19.5.3 Content marketing
    • 3.19.5.4 Mobile marketing
  • 3.19.6 Digital platforms & marketplaces analysis
  • 3.19.7 Future of digital commerce in baby milk market
• 3.20 Consumer behavior analysis
  • 3.20.1 Purchase decision factors
  • 3.20.2 Brand loyalty & switching behavior
  • 3.20.3 Price sensitivity analysis
  • 3.20.4 Channel preferences & omnichannel behavior
  • 3.20.5 Demographic influence on purchasing patterns

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Kilo Tons)

• 5.1 Key trend
• 5.2 Infant formula (0-6 months)
• 5.3 Follow-on formula (6-12 months)
• 5.4 Growing-up formula (12-36 months)
• 5.5 Specialty baby formula
  • 5.5.1 Hypoallergenic formula
  • 5.5.2 Lactose-free formula
  • 5.5.3 Premature baby formula
  • 5.5.4 Other specialty formulas

Chapter 6 Market Estimates & Forecast, By Ingredient Type, 2021-2034 (USD Million) (Kilo Tons)

• 6.1 Key trend
• 6.2 Carbohydrates
• 6.3 Fats
• 6.4 Proteins
• 6.5 Vitamins & minerals
• 6.6 Prebiotics & probiotics
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Form, 2021-2034 (USD Million) (Kilo Tons)

• 7.1 Key trend
• 7.2 Powder
• 7.3 Liquid concentrate
• 7.4 Ready-to-feed

Chapter 8 Market Estimates & Forecast, By Source, 2021-2034 (USD Million) (Kilo Tons)

• 8.1 Key trend
• 8.2 Cow milk based
• 8.3 Soy based
• 8.4 Goat milk based
• 8.5 Other plant-based alternatives

Chapter 9 Market Estimates & Forecast, By Nature, 2021-2034 (USD Million) (Kilo Tons)

• 9.1 Key trend
• 9.2 Conventional
• 9.3 Organic
• 9.4 Non-GMO

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Kilo Tons)

• 10.1 Key trend
• 10.2 Hypermarkets & supermarkets
• 10.3 Pharmacies & drug stores
• 10.4 Convenience stores
• 10.5 Online retail
  • 10.5.1 E-commerce platforms
  • 10.5.2 Direct-to-consumer websites
  • 10.5.3 Subscription services
• 10.6 Specialty stores
• 10.7 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Kilo Tons)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 South Africa
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 Arla Foods amba
• 12.2 Ausnutria Dairy Corporation Ltd.
• 12.3 Abbott Laboratories
• 12.4 Bellamy's Organic
• 12.5 Biostime (H&H Group)
• 12.6 Bobbie
• 12.7 Bubs Australia Limited
• 12.8 ByHeart
• 12.9 China Feihe Limited
• 12.10 Danone S.A.
• 12.11 FrieslandCampina N.V.
• 12.12 Hipp GmbH & Co. Vertrieb KG
• 12.13 Holle Baby Food AG
• 12.14 Kendamil
• 12.15 Mengniu Dairy
• 12.16 Morinaga Milk Industry Co., Ltd.
• 12.17 Nestle S.A.
• 12.18 Perrigo Company plc
• 12.19 Reckitt Benckiser Group plc (Mead Johnson)
• 12.20 Yili Group