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市场调查报告书
商品编码
1750498
非易腐牛奶市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Non-Perishable Milk Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球非易腐牛奶市场规模达2,005亿美元,预计到2034年将以5.6%的复合年增长率成长,达到3,432亿美元。这一增长主要源于人们对保质期更长、冷藏要求更低的乳製品日益增长的需求。非易腐牛奶已从缺乏冷藏设施地区的实用选择发展成为全球主流选择。消费者越来越倾向于选择便利、营养丰富且保质期较长的乳製品。随着都市化进程的加速和饮食偏好的转变,该产业正不断拓展其覆盖范围,涵盖不同的消费群。
人们对强化牛奶、有机牛奶和无乳糖牛奶日益增长的兴趣塑造了市场。随着製造商应对不断变化的健康和生活方式趋势,这些偏好正在重塑产品开发策略。技术创新,尤其是加工方法的创新,也促进了市场扩张。超高温(UHT)处理和高温短时(HTST)技术的进步,加上无菌包装,提高了非易腐牛奶的安全性、品质和保质期。这些因素促进了非易腐牛奶的分销和消费成长,尤其是在冷藏食品供应有限的地区。同时,人们对高钙饮食的认识不断提高,这促使人们形成了更高的牛奶消费模式。即使是植物性替代品也在非易腐食品领域占有一席之地,这反映出消费者对永续性和健康日益增长的重视。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 2005亿美元 |
预测值 | 3432亿美元 |
复合年增长率 | 5.6% |
就产品细分而言,非易腐牛奶市场包括超高温灭菌牛奶、淡奶、甜炼乳、奶粉等。其中,超高温灭菌牛奶在2024年占据主导地位,市占率为29.5%,价值592亿美元。其主导地位归功于其多功能性和无需冷藏即可长时间保鲜的能力,使其成为城乡居民的首选。奶粉和淡奶也已成熟,尤其是在价格实惠且需要长期储存的地区。甜炼乳在烹饪应用中仍然占有重要地位,儘管在某些地区,人们对健康的担忧略微抑制了其成长率。
依来源划分,市场可分为牛奶、羊奶、水牛奶、植物奶和其他奶类。 2024年,牛奶占整个市场的29.7%,预计到2034年将以5.3%的复合年增长率成长。牛奶持续受欢迎的原因是其提供超高温灭菌和奶粉两种形式,非常符合当前消费者对便利、即食乳製品的需求。羊奶正逐渐受到寻求乳糖不耐受友善或易消化替代品的消费者的青睐。同时,水牛奶因其较高的脂肪含量和地区偏好,仍保持着小众市场的吸引力。
不易腐的牛奶通路包括超市及大卖场、专卖店、便利商店、线上零售、餐饮服务网点、B2B直销等。 2024年,超市和大卖场占了最大的市场份额,达到31.5%。它们之所以受欢迎,是因为它们能够在一个地方提供种类繁多的产品,使其成为日常消费者的首选。专卖店因其高端产品,尤其是以健康为中心或植物基的牛奶,而越来越受到青睐。便利商店在满足单份或便携装牛奶的需求方面发挥关键作用。受送货上门的便利性和电商平台的扩张推动,线上零售正在快速成长。餐饮服务管道继续依赖超高温灭菌奶和奶粉来确保稳定供应和易于储存。面向企业的直销依然强劲,尤其是在机构和商业领域。其他分销方式包括自动贩卖机和以出口为重点的管道,这些管道正在帮助品牌开拓尚未开发的市场。
从地区来看,2024年北美占据了非易腐牛奶市场的最大份额,贡献了总收入的34.3%。由于消费者生活方式的转变以及对保质期较长的营养选择的兴趣日益浓厚,该地区市场对超高温灭菌牛奶和其他长效乳製品的接受度不断提高。欧洲紧跟在后,由于其便利性和对冷链的依赖较少,欧洲消费者对超高温灭菌牛奶的偏好也较为强烈。
拉克塔利斯国际公司、雀巢公司、恆天然合作集团有限公司、达能公司和Arla Foods等主要产业参与者在推动市场成长方面发挥了重要作用。它们的影响力在创新、加工技术和全球分销能力方面尤为明显。这些公司持续投资于产品开发,并扩大其影响力,以满足全球对非易腐乳製品日益增长的需求。
The Global Non-Perishable Milk Market was valued at USD 200.5 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 343.2 billion by 2034. This growth is largely fueled by the increasing demand for milk products with extended shelf life and minimal refrigeration requirements. Non-perishable milk has evolved from being a practical option in regions lacking cold storage to a mainstream choice worldwide. Consumers are gravitating toward options that offer convenience, nutritional value, and longer usability. With rising urbanization and shifting dietary preferences, the industry continues to expand its reach across diverse consumer groups.
The market has been shaped by growing interest in fortified, organic, and lactose-free milk variants. These preferences are reshaping product development strategies as manufacturers respond to changing health and lifestyle trends. Technological innovations, especially in processing methods, are also contributing to market expansion. Advancements in Ultra-High Temperature (UHT) treatment and high-temperature short-time (HTST) techniques, combined with aseptic packaging, have improved the safety, quality, and durability of non-perishable milk. These factors are enabling broader distribution and increased consumption, especially in areas with limited access to refrigerated goods. In parallel, there's a rise in awareness regarding calcium-rich diets, which plays into higher milk consumption patterns. Even plant-based alternatives are gaining space in the non-perishable segment, reflecting evolving consumer priorities toward sustainability and wellness.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $200.5 Billion |
Forecast Value | $343.2 Billion |
CAGR | 5.6% |
In terms of product segmentation, the non-perishable milk market includes UHT milk, evaporated milk, sweetened condensed milk, powdered milk, and others. Among these, UHT milk led the category in 2024 with a market share of 29.5%, representing USD 59.2 billion. Its dominance is attributed to its versatility and ability to remain fresh without refrigeration for extended periods, making it a preferred option in both urban and rural settings. Powdered and evaporated variants are also well-established, particularly where affordability and long-term storage are essential. Sweetened condensed milk maintains its relevance in culinary applications, though health concerns are slightly dampening its growth rate in some areas.
When evaluated by source, the market is segmented into cow milk, goat milk, buffalo milk, plant-based milk, and others. Cow milk accounted for 29.7% of the total market in 2024 and is expected to grow at a CAGR of 5.3% through 2034. Its continued popularity is supported by its availability in UHT and powdered forms, which align well with current consumer demands for convenient, ready-to-use dairy options. Goat milk is steadily gaining traction among consumers seeking lactose-intolerant-friendly or easily digestible alternatives. Meanwhile, buffalo milk retains niche appeal due to its higher fat content and regional preferences.
Distribution channels for non-perishable milk include supermarkets and hypermarkets, specialty stores, convenience stores, online retail, food service outlets, direct B2B sales, and others. Supermarkets and hypermarkets commanded the largest share of the market in 2024, accounting for 31.5%. Their popularity stems from their ability to offer a wide selection of products in one location, making them a go-to choice for everyday consumers. Specialty stores are increasingly favored for premium offerings, especially for health-centric or plant-based milk variants. Convenience stores play a key role in fulfilling demand for single-serve or on-the-go formats. Online retail is experiencing rapid growth, driven by the convenience of doorstep delivery and the expansion of e-commerce platforms. Food service channels continue to rely on UHT and powdered milk for consistent supply and ease of storage. Direct sales to businesses remain robust, particularly in institutional and commercial sectors. Additional distribution methods include vending and export-focused channels that are helping brands tap into untapped markets.
Regionally, North America held the largest share of the non-perishable milk market in 2024, contributing 34.3% of the total revenue. The regional market has seen increasing adoption of UHT milk and other long-lasting dairy products, thanks to evolving consumer lifestyles and greater interest in shelf-stable nutrition options. Europe follows closely with a strong preference for UHT milk due to its convenience and reduced reliance on cold chains.
Major industry players such as Lactalis International, Nestle S.A., Fonterra Co-operative Group Limited, Danone S.A., and Arla Foods are instrumental in driving market growth. Their influence is particularly evident in innovation, processing technology, and global distribution capabilities. These companies are consistently investing in product development and expanding their presence to meet the growing global demand for non-perishable milk products.