个人化/客製化护肤市场、机会、成长动力、产业趋势分析与预测，2024-2032

在消费者对客製化美容解决方案的需求不断增长和护肤技术进步的推动下，全球个人化/客製化护肤市场预计从 2024 年到 2032 年将以 6.4% 的复合年增长率成长。人们对皮肤健康意识的提高以及对针对性护肤产品的日益偏好正在推动这一市场的扩张。

该行业的新进入者进一步促进了这一市场的成长。例如，2023 年 6 月，总部位于布鲁克林的全球个人化领导者宣布进军护肤品领域。该公司推出了突破性的护肤系统，以人工智慧驱动的个人化配方为特色，以科学研究为后盾，旨在适应随着时间的推移而不断变化的个人需求。

个人化/客製化护肤产业根据产品类型、类别、价格范围、目标消费者、配销通路和地理区域对其产品进行分类。

预计脸部精华液部分将在预测期内成为个人化护肤市场的领先类别。脸部精华液因其浓缩配方和针对性功效而备受追捧，可解决衰老、保湿和色素沉着等特定皮肤问题。根据个人皮肤评估定制精华液的能力使其广受欢迎。配方技术的进步和消费者对个人化精华液益处的认识不断增强，预计将推动该领域的显着成长。

随着越来越多的男性接受个人化的护肤解决方案，男士护肤品市场正在经历大幅成长。传统上护肤市场服务不足，男士现在正在寻找适合其特定皮肤需求的产品，例如抗衰老、保湿和控油。专为男性设计的客製化皮肤护理解决方案可有效解决这些问题，从而提高人们的兴趣并促进市场成长。这种转变是由男性对美容态度的改变和对个人护理的日益重视所推动的。

在欧洲，个人化/客製化护肤市场预计到 2024 年至 2032 年将出现显着成长。该地区完善的美容行业，加上较高的消费者消费能力和对皮肤健康的强烈关注，推动了市场的扩张。欧洲消费者越来越被能够提供客製化功效和优质体验的客製化护肤解决方案所吸引。此外，领先美容品牌的存在和技术进步进一步支持了该地区市场的成长。监管支持和产品品质的高标准也有助于欧洲强劲的市场表现。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 消费者对个人化产品的需求不断增长
    • 提高皮肤健康意识
  • 产业陷阱与挑战
    • 产品和服务成本高
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2032 年

• 主要趋势
• 洁面乳
• 脸部精华液
• 保湿霜
• 积极的
• 身体乳
• 身体二人组
• 其他（王牌面膜、唇部护理、眼霜等）

第 6 章：市场估计与预测：按类别，2021-2032 年

• 主要趋势
• 脸部护理
• 身体护理

第 7 章：市场估计与预测：按价格范围，2021-2032

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：市场估计与预测：按消费者群体划分，2021-2032 年

• 主要趋势
• 男士
• 女性
• 孩子们

第 9 章：市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 在线的
• 离线

第 10 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 马来西亚
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 11 章：公司简介

• Aptar Beauty+Home
• Atolla
• BareMinerals Made-2-Fit
• BIOeffect
• Curology
• Function of Beauty
• Johnson and Johnson
• Kiehl's Apothecary Preparations
• L'Oreal Perso
• LUMAVERA Custom Blends
• Proven Skincare
• Skin Authority MySkinBuddy
• Skin Inc. My Daily Dose
• SkinCeuticals Custom D.O.S.E
• Urban Natives Pvt. Ltd.
• Younique Uology

Global Personalized/Customized Skin Care Market is projected to grow at a 6.4% CAGR from 2024 to 2032, driven by increasing consumer demand for tailored beauty solutions and advancements in skin care technology. Heightened awareness of skin health and a growing preference for targeted skincare products are propelling the expansion of this market.

New entrants in the industry further bolster this market growth. For example, in June 2023, a global leader in personalization, based in Brooklyn, announced its foray into skincare. The company unveiled a groundbreaking skincare system, featuring AI-driven personalized formulas, backed by scientific research, and designed to adapt to evolving individual needs over time.

The Personalized/Customized Skin Care Industry categorizes its offerings based on product type, category, price range, target consumer, distribution channel, and geographical region.

The face serum segment is anticipated to be a leading category in the personalized skincare market over the forecast period. Face serums are highly sought after due to their concentrated formulations and targeted benefits, addressing specific skin issues such as aging, hydration, and pigmentation. The ability to customize serums based on individual skin assessments contributes to their popularity. Advances in formulation technology and growing consumer awareness about the benefits of personalized serums are expected to drive significant growth in this segment.

The men's skincare segment is experiencing substantial growth as an increasing number of men embrace personalized skin care solutions. Traditionally underserved in the skincare market, men are now seeking products tailored to their specific skin needs, such as anti-aging, hydration, and oil control. Customized skin care solutions designed for men address these concerns effectively, leading to heightened interest and market growth. This shift is driven by changing attitudes towards grooming and a growing emphasis on personal care among men.

In Europe, the personalized/customized skin care market is expected to see notable gains through 2024-2032. The region's well-established beauty industry, coupled with high consumer spending power and a strong focus on skin health, drives market expansion. European consumers are increasingly drawn to bespoke skincare solutions that offer tailored benefits and premium experiences. Additionally, the presence of leading beauty brands and advancements in technology further support the growth of the market in this region. Regulatory support and high standards for product quality also contribute to Europe's robust market performance.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
  • 1.4.1 Primary research and validation
  • 1.4.2 Primary sources
  • 1.4.3 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Key news and initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Increasing consumer demand for personalized products
    • 3.4.1.2 Increasing awareness of skin health
  • 3.4.2 Industry pitfalls and challenges
    • 3.4.2.1 High cost of products and services
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Cleanser
• 5.3 Face serum
• 5.4 Moisturizer
• 5.5 Active
• 5.6 Body lotion
• 5.7 Body duo
• 5.8 Others (ace masks, lip care, eye creams, etc.)

Chapter 6 Market Estimates and Forecast, By Category, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Face care
• 6.3 Body care

Chapter 7 Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates and Forecast, By Consumer Group, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women
• 8.4 Kids

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
• 9.3 Offline

Chapter 10 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Indonesia
  • 10.4.6 Malaysia
  • 10.4.7 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Aptar Beauty+Home
• 11.2 Atolla
• 11.3 BareMinerals Made-2-Fit
• 11.4 BIOeffect
• 11.5 Curology
• 11.6 Function of Beauty
• 11.7 Johnson and Johnson
• 11.8 Kiehl's Apothecary Preparations
• 11.9 L'Oreal Perso
• 11.10 LUMAVERA Custom Blends
• 11.11 Proven Skincare
• 11.12 Skin Authority MySkinBuddy
• 11.13 Skin Inc. My Daily Dose
• 11.14 SkinCeuticals Custom D.O.S.E
• 11.15 Urban Natives Pvt. Ltd.
• 11.16 Younique Uology