市场调查报告书
商品编码
1544706
沐浴炸弹市场、机会、成长动力、产业趋势分析与预测,2024-2032Bath Bomb Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
由于新型、独特的沐浴炸弹配方的推出,以及对天然和有机产品的需求不断增长,2024年至2032年全球沐浴炸弹市场规模的复合年增长率将超过5.8%。创新的沐浴炸弹设计以新颖的成分和个性化的体验吸引消费者的兴趣并在市场上创造差异化。
此外,向天然和有机产品的转变与消费者对更健康、环保的选择的日益偏好相一致。这种对创造力和天然成分的双重重视增强了市场吸引力并推动了持续成长。
2024 年 4 月,Lush 推出了 29 款新型沐浴炸弹和 Bath Bot,这是一种防水设备,可透过身临其境的色彩和 180 度声音增强沐浴体验。透过将感官刺激与高科技功能结合,公司可以引领新趋势并提高消费者期望,从而有可能推动沐浴炸弹品牌之间的竞争和创新。
沐浴炸弹产业根据类型、材料、包装尺寸、年龄层、香味、应用、价格、配销通路和地区进行分类。
由于花卉具有持久的吸引力和多功能性,到 2032 年,花卉市场将显着增长。玫瑰、熏衣草和茉莉等花香能带来舒缓而奢华的沐浴体验,吸引了许多寻求放鬆和照顾的消费者。天然和手工沐浴产品的日益增长趋势进一步推动了花香沐浴炸弹的流行。此外,花卉细分市场受益于消费者对视觉吸引力和芳香沐浴产品的强烈偏好,确保了其庞大的市场份额。
到 2032 年,在其提供的有形购物体验的推动下,线下通路细分市场将大幅成长。消费者通常更喜欢在购买前看到、触摸和闻闻沐浴炸弹,这使得专卖店、百货公司和药局等实体店非常受欢迎。此外,线下通路提供个人化的客户服务和即时的产品供应,从而增强了购买体验。沐浴炸弹在实体店的强势存在及其有效的店内促销有助于该细分市场的领先市场地位。
由于该地区消费者对个人护理和健康产品的兴趣不断增长,亚太地区的沐浴炸弹市场将在 2024 年至 2032 年间显着扩张。快速的城市化、可支配收入的增加以及奢侈品和自我照顾习惯的日益普及推动了对沐浴炸弹的需求。此外,独特和异国情调的香水的流行,加上韩国和日本等国家美容趋势的影响,进一步推动了市场的成长。不断扩大的零售基础设施和多样化的消费者基础使亚太地区成为全球沐浴炸弹产业前景的重要贡献者。
Global Bath Bomb Market size will register over 5.8% CAGR from 2024 to 2032, owing to the launch of new and unique bath bomb formulations, coupled with the growing demand for natural and organic products. Innovative bath bomb designs featuring novel ingredients and personalized experiences capture consumer interest and create differentiation in the market.
Moreover, the shift towards natural and organic products aligns with increasing consumer preference for healthier, environmentally friendly options. This dual emphasis on creativity and natural ingredients enhances market appeal and fuels continued growth.
In April 2024, Lush introduced 29 new bath bombs and a Bath Bot, a waterproof device that enhances the bathing experience with immersive color and 180-degree sound. By combining sensory stimulation with high-tech features, companies can set new trends and raise consumer expectations, potentially driving competition and innovation among bath bomb brands.
The bath bomb industry is classified based on type, material, packaging size, age group, fragrance, application, price, distribution channel, and region.
The floral segment will undergo a significant uptick through 2032 due to its enduring appeal and versatility. Floral fragrances, such as rose, lavender, and jasmine, offer a soothing and luxurious bathing experience, appealing to a wide range of consumers seeking relaxation and pampering. The growing trend towards natural and artisanal bath products further boosts the popularity of floral-scented bath bombs. Also, the floral segment benefits from strong consumer preferences for visually appealing and aromatic bath products, ensuring its substantial market share.
The offline channel segment will see a considerable surge by 2032, driven by the tangible shopping experience it offers. Consumers often prefer to see, touch, and smell bath bombs before purchasing, making physical stores like specialty shops, department stores, and pharmacies highly popular. Besides, offline channels provide personalized customer service and immediate product availability, which enhances the buying experience. The strong presence of bath bombs in brick-and-mortar stores and their effective in-store promotions contribute to the segment's leading market position.
Asia Pacific bath bomb market will capture a remarkable expansion between 2024 and 2032, fueled by the region's growing consumer interest in personal care and wellness products. Rapid urbanization, rising disposable incomes, and increasing adoption of luxury and self-care routines drive demand for bath bombs. Furthermore, the popularity of unique and exotic fragrances, combined with the influence of beauty trends from countries like South Korea and Japan, further boosts market growth. The expanding retail infrastructure and diverse consumer base make APAC a notable contributor to the global bath bomb industry outlook.