市场调查报告书
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1572405
自行车与踏板车租赁市场、机会、成长动力、产业趋势分析与预测,2024-2032Bike and Scooter Rental Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球自行车和滑板车租赁市场估值为 54 亿美元,预计 2023 年至 2032 年复合年增长率将超过 15%。
在全球范围内,随着城市投资建造专用自行车道、摩托车道和停车区,它们为这些交通方式创造了更安全、更便利的环境。此类基础设施不仅透过指定路线和停车来促进自行车和踏板车的使用,而且还缓解了安全问题。这使得这些交通方式对更广泛的受众更具吸引力。精心设计的车道和安全的停车位可降低事故和窃盗风险,增强使用者对自行车和踏板车租赁的信心。此外,拥有强大的微型行动基础设施的城市经常会出现较高的采用率。居民和游客发现这些选择对于日常通勤和短途旅行来说更加实用。因此,城市基础设施的成长直接促进了自行车和踏板车租赁市场,使它们成为更具吸引力的城市交通选择。
例如,纽约市交通部 2024 年 5 月发表的一篇文章强调了纽约市在未来两年内将自行车道网路扩大 50 英里的倡议。
自行车和踏板车租赁行业根据服务、动力、营运模式、车辆、租赁期限和地区进行分类。
自行车和踏板车租赁与数位平台的融合已成为微型移动市场成长的关键催化剂。租赁服务利用先进的行动应用程式和数位技术,提供无缝、便利的使用者体验。这些应用程式可以即时追踪可用自行车或踏板车的位置、即时预订和高效的支付处理。此外,这种数位整合还引入了路线规划、骑乘历史追踪和用户回馈等功能,从而提高了服务品质。
按服务分類的市场区隔包括「按需付费」和「基于订阅」模式。 2023 年,「现收现付」细分市场占据主导地位,占据超过 67% 的市场。由于其灵活性和成本效益,该模式推动了自行车和踏板车租赁市场的显着成长。用户只需按乘车时间付费,这对那些偶尔而不是每天租车的人来说很有吸引力。透过消除长期承诺或订阅,这种模式对休閒骑士、游客和偶尔通勤的人特别有吸引力。
自行车和踏板车租赁市场基于推进的细分包括踏板、电动和汽油类别。 2023 年,由于其环境和经济效益,电力领域占据了超过 75% 的市场。电动自行车和踏板车是传统汽油动力车辆的更清洁、永续的替代品。它们在减少碳排放和实现城市永续发展目标方面发挥关键作用,呼应了全球应对气候变迁和城市空气污染的努力。
在快速城市化和不断升级的出行需求的推动下,到 2023 年,亚太地区自行车和踏板车租赁市场将占据超过 38% 的份额。随着城市面积的扩大和人口的膨胀,对高效交通解决方案的需求日益增加。自行车和踏板车租赁成为解决城市拥挤和污染挑战的可行答案。此外,支持性的政府政策和基础设施投资促进了市场成长,巩固了亚太地区在全球舞台上的主导地位。
The Global Bike and Scooter Rental Market was valued at USD 5.4 billion in 2023 and is projected to grow at a CAGR of over 15% from 2023 to 2032. A significant driver for this market is the expansion of urban micro-mobility infrastructure.
Globally, as cities invest in dedicated bike lanes, scooter paths, and parking zones, they foster safer and more accessible environments for these transportation modes. Such infrastructure not only promotes bike and scooter usage through designated routes and parking but also alleviates safety concerns. This makes these transport modes more appealing to a wider audience. Well-designed lanes and secure parking diminish accident and theft risks, bolstering user confidence in bike and scooter rentals. Furthermore, cities boasting strong micro-mobility infrastructure frequently witness heightened adoption rates. Residents and visitors find these options more practical for daily commutes and short trips. Thus, urban infrastructure growth directly bolsters the bike and scooter rental market, rendering them a more attractive urban transportation choice.
For example, an article from the NYC Department of Transportation in May 2024 highlighted New York City's initiative to expand its bike lane network by 50 miles over the next two years.
The Bike and Scooter Rental Industry is classified based on service, propulsion, operation model, vehicle, rental duration and region.
The fusion of bike and scooter rentals with digital platforms has emerged as a key catalyst for the micro-mobility market's growth. Utilizing advanced mobile applications and digital technologies, rental services deliver a seamless and convenient user experience. These apps allow real-time location tracking of available bikes or scooters, instant reservations, and efficient payment processing. Moreover, this digital integration introduces features like route planning, ride history tracking, and user feedback, elevating service quality.
Market segmentation by service includes 'pay as you go' and 'subscription-based' models. In 2023, the 'pay as you go' segment dominated with over 67% market share. This model drives significant growth in the bike and scooter rental market due to its flexibility and cost-effectiveness. Users pay solely for their ride duration, appealing to those who rent sporadically rather than daily. By eliminating long-term commitments or subscriptions, this model becomes especially attractive for casual riders, tourists, and occasional commuters.
Propulsion-based segmentation of the bike and scooter rental market includes pedal, electric, and gasoline categories. In 2023, the electric segment led with over 75% market share, thanks to its environmental and economic benefits. Electric bikes and scooters present a cleaner, sustainable alternative to traditional gas-powered vehicles. They play a pivotal role in reducing carbon emissions and aligning with urban sustainability goals, echoing global efforts against climate change and urban air pollution.
Asia Pacific bike and scooter rental market held over 38% share in 2023, driven by rapid urbanization and escalating mobility demands. As urban areas expand and populations swell, the need for efficient transportation solutions intensifies. Bike and scooter rentals emerge as viable answers to urban congestion and pollution challenges. Furthermore, supportive government policies and infrastructure investments bolster market growth, solidifying Asia Pacific's position as a dominant player in the global arena.