肠道健康宠物膳食补充剂市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023年，全球肠道健康宠物膳食补充品市场规模为842亿美元，预计2024年至2032年复合年增长率为4.2%，养宠物并关心宠物健康。随着宠物变得越来越像家庭成员，对有助于其整体健康（尤其是消化）的产品的需求更高。

一个突出的趋势是补充剂中多菌株益生菌和益生元的使用增加。宠物主人现在想要透过结合不同的益生菌菌株和益生元纤维来改善肠道健康的产品。这有助于消化并维持微生物组平衡。根据宠物食品研究所的数据，65% 的宠物主人寻找含有多种益生菌菌株的补充剂。

另一个主要趋势是对这些补充剂中天然和有机成分的需求不断增长。消费者更关心为宠物购买的产品的安全性和来源。他们更喜欢由优质天然成分製成的补充剂，不含合成添加剂。这一趋势与全面、环保的宠物护理的更大运动相匹配。美国宠物产品协会报告称，70% 的宠物主人更喜欢宠物补充剂中的天然成分。此外，人们越来越关注个人化营养。公司正在根据个别宠物的特定饮食需求和健康状况量身订做补充剂。

整个肠道健康宠物膳食补充剂行业根据产品类型、宠物类型、价格范围、应用、配销通路和地区进行分类。

依产品类型，市场分为丸剂/片剂、咀嚼片、滴剂、粉剂等。咀嚼补充剂细分市场在2023 年占据市场主导地位，收入超过343 亿美元，预计到2032 年将达到510 亿美元。健康方面。消费者更喜欢它们，因为与药丸或粉末相比，它们更容易被宠物食用。据美国宠物产品协会称，67% 的宠物主人认为咀嚼补充剂更方便。

根据价格范围，肠道健康宠物膳食补充剂市场分为低、中、高。中等价格区间在 2023 年占据市场主导地位，收入超过 386 亿美元，预计到 2032 年将达到 571 亿美元。品质的良好结合。宠物主人更愿意花钱购买效果好的补充剂，而无需购买高成本的优质产品。该细分市场提供了一种平衡，消费者可以获得先进的成分，例如多菌株益生菌和益生元，这对良好的消化很重要。据美国宠物产品协会 (APPA) 称，人们对这些成分益处的认识不断提高，推动了对该价格范围内兼具价值和功效的产品的需求。

2023年北美肠道健康宠物膳食补充剂市场价值262亿美元，预计到2032年将达到399亿美元。随着宠物变得越来越像家庭成员，主人在改善宠物整体健康（尤其是消化系统）的产品上花费更多。这种认知增加了对含有益生菌、益生元和纤维等成分的肠道健康补充剂的需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 全球宠物拥有量不断增加。
    • 提高人们对宠物健康和保健的认识。
    • 对天然和有机补充剂的需求。
    • 拓展宠物用品电商平台
  • 产业陷阱与挑战
    • 高级补充剂的成本很高。
    • 缺乏标准化法规
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
• 成长潜力分析
• 监管环境
• 定价分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按补充剂类型，2021 - 2032 年

• 主要趋势
• 益生菌
  • 乳酸菌
  • 双歧桿菌
  • 肠球菌属
  • 芽孢桿菌属
  • 其他的
• 益生元
  • 菊粉
  • FOS（低聚果糖）
  • 果胶
  • 其他的
• 后生元
  • 乳酸
  • 短链脂肪酸 (SCFA)
  • 其他（维生素、酵素等）
• 免疫增强剂
  • 草药/植物萃取物
  • 维生素和矿物质
  • 其他的
• 植物源性
  • 香草（薄荷、迷迭香等）
  • 香料（丁香、茴香等）
  • 植物萃取物（绿茶萃取物、芦荟等）
  • 水果和蔬菜
  • 其他（蘑菇、精油等）
• 丁酸
  • 丁酸盐
  • 胶囊丁酸
  • 丁酸甘油酯
• 其他（纤维来源等）

第 6 章：市场估计与预测：按产品类型，2021 - 2032 年

• 主要趋势
• 丸剂/片剂
• 咀嚼片
• 滴
• 粉末
• 其他的

第 7 章：市场估计与预测：按宠物类型，2021 - 2032 年

• 主要趋势
• 狗
• 猫
• 鱼
• 鸟类
• 其他（小型哺乳动物等）

第 8 章：市场估计与预测：按价格范围，2021 - 2032

• 主要趋势
• 低（低于 25 美元）
• 中等（25-50 美元之间）
• 高（超过 50 美元）

第 9 章：市场估计与预测：按应用分类，2021 - 2032

• 主要趋势
• 消化系统健康
• 免疫系统支持
• 皮肤和皮毛健康
• 其他（认知健康、泌尿健康等）

第 10 章：市场估计与预测：按配销通路划分，2021 - 2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司自有网站
• 离线
  • 专卖店
  • 兽医诊所
  • 超级市场和大卖场
  • 其他的

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 12 章：公司简介

• 方舟天然公司
• 巴斯夫公司
• 拜耳动物保健股份有限公司
• 勃林格殷格翰兽医医学有限公司
• 哈维博士有限责任公司
• 希尔斯宠物营养有限公司
• K9天然有限公司
• 玛氏宠物护理公司
• 雀巢
• 营养兽医护理公司
• PetMed Express 公司
• 维托喹诺SA
• 维克公司
• 健康宠物公司
• 硕腾公司

The Global Intestinal Health Pet Dietary Supplement Market size was valued at USD 84.2 billion in 2023 and is anticipated to register a CAGR of 4.2% between 2024 and 2032, owning pets and caring about their pets' health. As pets become more like family members, there is a higher demand for products that help their overall health, especially their digestion.

One prominent trend is the increased use of multi-strain probiotics and prebiotics in supplements. Pet owners now want products that improve gut health by combining different probiotic strains and prebiotic fibers. This helps with digestion and keeps the microbiome balanced. According to the Pet Food Institute, 65% of pet owners look for supplements with multiple probiotic strains.

Another key trend is the growing demand for natural and organic ingredients in these supplements. Consumers are more concerned about the safety and source of the products they buy for their pets. They prefer supplements made from high-quality, natural ingredients without synthetic additives. This trend matches a larger movement towards holistic and eco-friendly pet care. The American Pet Products Association reports that 70% of pet owners prefer natural ingredients in pet supplements. Additionally, there is a rising focus on personalized nutrition. Companies are creating supplements tailored to the specific dietary needs and health conditions of individual pets.

The overall intestinal health pet dietary supplement industry is classified based on product type, pet type, price range, application, distribution channel, and region.

Based on product type, the market is segmented into pills/tablets, chewable, drops, powders and others. The chewable supplements segment dominated the market in 2023, generating a revenue exceeding USD 34.3 billion, and is expected to reach USD 51 billion by 2032. Chewable supplements are becoming more popular in the pet dietary supplement market, especially for intestinal health. Consumers prefer them because they are easier for pets to consume compared to pills or powders. According to the American Pet Products Association, 67% of pet owners find chewable supplements more convenient.

Based on price range, the intestinal health pet dietary supplement market is classified into low, medium, high. Medium price range segment dominated the market in 2023, with revenue exceeding USD 38.6 billion, and is expected to reach USD 57.1 billion by 2032. The medium-priced segment (Between USD 25-50) of the market is growing quickly because it offers a good mix of affordability and quality. Pet owners are more willing to spend on supplements that work well without the high cost of premium products. This segment provides a balance where consumers can get advanced ingredients, like multi-strain probiotics and prebiotics, which are important for good digestion. According to the American Pet Products Association (APPA), awareness of these ingredients' benefits is increasing, driving demand for products in this price range that offer both value and effectiveness.

North America intestinal health pet dietary supplement market was worth USD 26.2 billion in 2023 and is expected to reach USD 39.9 billion by 2032. In North America, more people owning pets and focusing on pet health are driving the growth of the market. As pets become more like family members, owners are spending more on products that improve their pets' overall health, especially their digestive systems. This awareness has increased the demand for gut health supplements with ingredients like probiotics, prebiotics, and fiber.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising pet ownership globally.
    • 3.2.1.2 Increased awareness of pet health and wellness.
    • 3.2.1.3 Demand for natural and organic supplements.
    • 3.2.1.4 Expansion of e-commerce platforms for pet products
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High cost of premium supplements.
    • 3.2.2.2 Lack of standardized regulations
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decision
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Supplement Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Probiotics
  • 5.2.1 Lactobacillus
  • 5.2.2 Bifidobacterium
  • 5.2.3 Enterococcus
  • 5.2.4 Bacillus
  • 5.2.5 Others
• 5.3 Prebiotics
  • 5.3.1 Inulin
  • 5.3.2 FOS (Fructooligosaccharides)
  • 5.3.3 Pectin
  • 5.3.4 Others
• 5.4 Postbiotics
  • 5.4.1 Lactate
  • 5.4.2 Short-Chain fatty acids (SCFAs)
  • 5.4.3 Others (vitamins, enzymes, etc.)
• 5.5 Immunostimulants
  • 5.5.1 Herbal/Botanical extracts
  • 5.5.2 Vitamins and minerals
  • 5.5.3 Others
• 5.6 Phytogenic
  • 5.6.1 Herbs (peppermint, rosemary, etc.)
  • 5.6.2 Spices (Clove, fennel, etc.)
  • 5.6.3 Botanical extracts (green tea extract, aloe vera, etc.)
  • 5.6.4 Fruits and vegetables
  • 5.6.5 Others (mushrooms, essential oils, etc.)
• 5.7 Butyric acid
  • 5.7.1 Butyrate salts
  • 5.7.2 Encapsulated butyric acid
  • 5.7.3 Butyric acid glycerides
• 5.8 Others (fiber sources, etc.)

Chapter 6 Market Estimates and Forecast, By Product Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Pills/Tablets
• 6.3 Chewable
• 6.4 Drops
• 6.5 Powders
• 6.6 Others

Chapter 7 Market Estimates and Forecast, By Pet Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Dogs
• 7.3 Cats
• 7.4 Fish
• 7.5 Birds
• 7.6 Others (small mammals, etc.)

Chapter 8 Market Estimates and Forecast, By Price Range, 2021 - 2032, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low (less than USD 25)
• 8.3 Medium (Between USD 25-50)
• 8.4 High (More than USD 50)

Chapter 9 Market Estimates and Forecast, By Application, 2021 - 2032, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Digestive health
• 9.3 Immune system support
• 9.4 Skin and coat health
• 9.5 Others (cognitive health, urinary health, etc.)

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Ecommerce
  • 10.2.2 Company owned website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Veterinary clinics
  • 10.3.3 Supermarkets and hypermarkets
  • 10.3.4 Others

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Ark Naturals Inc
• 12.2 BASF SE
• 12.3 Bayer Animal Health GmbH
• 12.4 Boehringer Ingelheim Vetmedica, Inc.
• 12.5 Dr. Harvey's LLC
• 12.6 Hill's Pet Nutrition, Inc.
• 12.7 K9 Natural Ltd.
• 12.8 Mars Petcare Inc.
• 12.9 Nestle
• 12.10 Nutritional Veterinary Care, Inc.
• 12.11 PetMed Express, Inc.
• 12.12 Vetoquinol S.A.
• 12.13 Virbac S.A.
• 12.14 Wellness Pet Company
• 12.15 Zoetis Inc.