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市场调查报告书
商品编码
1699288
宠物膳食补充剂市场机会、成长动力、产业趋势分析及 2025-2034 年预测Pet Dietary Supplements Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
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全球宠物膳食补充剂市场价值 2024 年为 36 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 5.6%，这得益于宠物拥有率的上升以及对宠物健康和保健的日益重视。宠物主人越来越重视预防性医疗保健，从而推动了对旨在增强整体健康的高品质补充剂的需求。随着越来越多的人将宠物视为家庭不可或缺的成员，向高端宠物护理产品的转变持续受到关注。製造商正在透过创新配方来满足这一需求，这些配方针对特定的健康问题，例如关节健康、消化、皮肤状况和缓解压力。
推动市场扩张的关键因素是宠物主人可支配收入的增加，这使得他们能够投资于促进长寿和活力的专门产品。宠物补充剂品牌正在利用这一趋势，推出针对不同品种、年龄和饮食需求的客製化解决方案。此外，宠物人性化趋势在塑造消费者偏好方面发挥着重要作用，越来越多的主人寻求补充剂中天然、有机和有科学依据的成分。公司正在利用数位平台向消费者介绍补充品的好处，进一步提高市场渗透率。兽医和宠物营养师在推荐客製化饮食解决方案方面的影响力日益增强，也促进了市场的持续成长。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 36亿美元 |
| 预测值 | 63亿美元 |
| 复合年增长率 | 5.6% |
市场依产品类型分为药丸/药片、咀嚼片、粉末和其他。咀嚼补充剂已获得显着发展，2021 年市场价值为 13 亿美元，2024 年市场价值为 15 亿美元，复合年增长率为 5.9%。兽医经常推荐咀嚼补充剂，因为它们适口性好且易于服用。富含缓解压力和抗炎特性的配方进一步增强了它们的受欢迎程度，使其成为宠物主人的首选。随着对方便、有效和令人愉悦的补充剂选择的需求不断增长，公司正在推出创新口味和功能性成分来增强产品吸引力。
根据应用，市场分为皮肤和毛髮健康、臀部和关节支持、消化系统健康、缓解压力和体重管理。 2024 年髋关节和关节补充剂市场规模将达到 21 亿美元，占 32.6% 的市占率。预计该细分市场的复合年增长率为 6%，主要原因是宠物关节炎和行动不便问题的盛行率不断上升。宠物主人优先考虑有针对性的关节护理解决方案，以提高宠物的活动能力和整体生活品质。人们对专业医疗保健治疗的认识不断提高，并且愿意投资高品质的补充品，这加强了这一领域在市场上的地位。
2024 年美国宠物膳食补充剂市场规模为 9.623 亿美元，预计到 2034 年将达到 17 亿美元，复合年增长率为 5.8%。该行业受益于电子商务的扩张、消费者生活方式的转变以及强调健康补充剂的策略行销努力。人们对高品质、美国製造的补充剂的强烈偏好进一步推动了市场需求。领先的公司正在利用线上平台和订阅模式来提高消费者参与度和品牌忠诚度，确保未来几年的稳定成长。
目录
第一章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测计算
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第二章：执行摘要
第三章：行业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 供应商格局
- 利润率分析
- 重要新闻和倡议
- 监管格局
- 衝击力
- 成长动力
- 宠物人性化趋势日益增强
- 预防性宠物保健意识不断提高
- 宠物老化人口不断成长
- 产业陷阱与挑战
- 补充品审批的监管障碍
- 市场参与者竞争激烈
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 主要市场参与者的竞争分析
- 竞争定位矩阵
- 策略仪表板
第五章：市场估计与预测：依产品类型，2021 年至 2034 年
- 主要趋势
- 药丸/药片
- 咀嚼片
- 粉末
- 其他的
第六章：市场估计与预测：依补充剂类型，2021 年至 2034 年
- 主要趋势
- 复合维生素
- 益生菌和益生元
- 抗氧化剂
- 蛋白质和胜肽
- 葡萄糖胺
- 其他的
第七章：市场估计与预测：依价格区间，2021 年至 2034 年
- 主要趋势
- 低（< 25 美元）
- 中（25 美元 - 50 美元）
- 高（> 50 美元）
第八章：市场估计与预测：按宠物类型，2021 年至 2034 年
- 主要趋势
- 狗
- 猫
- 马匹
- 鸟类
- 鱼类和水生宠物
- 其他（兔子、山羊等）
第九章：市场估计与预测：按应用，2021 年至 2034 年
- 主要趋势
- 皮肤和毛髮
- 髋关节
- 消化健康
- 镇静/缓解压力/焦虑
- 体重管理
- 其他的
第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年
- 主要趋势
- 线上通路
- 电子商务
- 公司网站
- 线下通路
- 专卖店
- 大型零售商店
- 其他（百货公司、药局等）
第 11 章：市场估计与预测：按地区，2021 年至 2034 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 中东和非洲
- 沙乌地阿拉伯
- 南非
- 阿联酋
第十二章：公司简介
- Ark Naturals
- Bayer
- Blue Buffalo Pet Products
- Food Science Corporation
- Four Paws
- Mars PetCare
- Nestle Purina PetCare
- Nutramax Laboratories
- PetHonesty
- Vibrac
- Zesty Paws
- Zoetis
The Global Pet Dietary Supplements Market, valued at USD 3.6 billion in 2024, is projected to expand at a CAGR of 5.6% between 2025 and 2034, driven by the rising pet ownership rate and increasing emphasis on pet health and wellness. Pet owners are becoming increasingly aware of preventive healthcare, fueling demand for high-quality supplements designed to enhance overall well-being. As more individuals treat pets as integral family members, the shift toward premium pet care products continues to gain traction. Manufacturers are responding to this demand with innovative formulations that target specific health concerns such as joint health, digestion, skin conditions, and stress relief.
A key factor driving market expansion is the rising disposable income among pet owners, allowing them to invest in specialized products that promote longevity and vitality. Pet supplement brands are capitalizing on this trend by launching customized solutions catering to different breeds, age groups, and dietary needs. Additionally, the pet humanization trend is playing a significant role in shaping consumer preferences, with a growing number of owners seeking natural, organic, and scientifically backed ingredients in supplements. Companies are leveraging digital platforms to educate consumers on the benefits of supplements, further boosting market penetration. The increasing influence of veterinarians and pet nutritionists in recommending tailored dietary solutions is also contributing to the market's sustained growth.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $3.6 Billion |
| Forecast Value | $6.3 Billion |
| CAGR | 5.6% |
The market is segmented by product type into pills/tablets, chewables, powders, and others. Chewable supplements have gained significant traction, generating USD 1.3 billion in 2021 and USD 1.5 billion in 2024, growing at a CAGR of 5.9%. Veterinarians frequently recommend chewable supplements due to their palatability and ease of administration. Their popularity is further reinforced by formulations enriched with stress-relieving and anti-inflammatory properties, making them a preferred choice for pet owners. As the demand for convenient, effective, and enjoyable supplement options grows, companies are introducing innovative flavors and functional ingredients to enhance product appeal.
By application, the market is divided into skin and coat health, hip and joint support, digestive health, stress relief, and weight management. The hip and joint supplement segment stood at USD 2.1 billion in 2024, holding a 32.6% share of the market. Expected to grow at a CAGR of 6%, this segment is primarily driven by the rising prevalence of arthritis and mobility issues among pets. Pet owners are prioritizing targeted joint care solutions to improve their pets' mobility and overall quality of life. Increased awareness of specialized healthcare treatments and the willingness to invest in high-quality supplements are strengthening this segment's position in the market.
The U.S. pet dietary supplements market generated USD 962.3 million in 2024 and is on track to reach USD 1.7 billion by 2034, growing at a CAGR of 5.8%. The industry is benefiting from e-commerce expansion, shifting consumer lifestyles, and strategic marketing efforts emphasizing health-focused supplements. A strong preference for high-quality, American-made supplements is further propelling market demand. Leading companies are leveraging online platforms and subscription models to enhance consumer engagement and brand loyalty, ensuring steady growth in the coming years.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Increasing trend of pet humanization
- 3.6.1.2 Rising awareness of preventive pet healthcare
- 3.6.1.3 Growing aging pet population
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Regulatory hurdles in supplement approval
- 3.6.2.2 High competition among market players
- 3.6.1 Growth drivers
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Strategy dashboard
Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Million) (Kilo Tons)
- 5.1 Key trends
- 5.2 Pills/tablets
- 5.3 Chewables
- 5.4 Powders
- 5.5 Others
Chapter 6 Market Estimates and Forecast, By Supplement Type, 2021 – 2034 (USD Million) (Kilo Tons)
- 6.1 Key trends
- 6.2 Multivitamins
- 6.3 Probiotics & prebiotics
- 6.4 Antioxidants
- 6.5 Proteins & peptides
- 6.6 Glucosamine
- 6.7 Others
Chapter 7 Market Estimates and Forecast, By Price Range, 2021 – 2034 (USD Million) (Kilo Tons)
- 7.1 Key trends
- 7.2 Low (< USD 25)
- 7.3 Mid (USD 25 - USD 50)
- 7.4 High (> USD 50)
Chapter 8 Market Estimates and Forecast, By Pet Type, 2021 – 2034 (USD Million) (Kilo Tons)
- 8.1 Key trends
- 8.2 Dogs
- 8.3 Cats
- 8.4 Horses
- 8.5 Birds
- 8.6 Fish & aquatic pets
- 8.7 Others (rabbits, goats, etc.)
Chapter 9 Market Estimates and Forecast, By Application, 2021 – 2034 (USD Million) (Kilo Tons)
- 9.1 Key trends
- 9.2 Skin & coat
- 9.3 Hip & joint
- 9.4 Digestive health
- 9.5 Calming/stress/anxiety
- 9.6 Weight management
- 9.7 Others
Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 (USD Million) (Kilo Tons)
- 10.1 Key trends
- 10.2 Online channels
- 10.2.1 E-commerce
- 10.2.2 Company websites
- 10.3 Offline channels
- 10.3.1 Specialty stores
- 10.3.2 Mega retail stores
- 10.3.3 Others (departmental stores, pharmacy, etc.)
Chapter 11 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Million) (Kilo Tons)
- 11.1 Key trends
- 11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Spain
- 11.3.5 Italy
- 11.3.6 Netherlands
- 11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 Australia
- 11.4.5 South Korea
- 11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
- 11.6 Middle East and Africa
- 11.6.1 Saudi Arabia
- 11.6.2 South Africa
- 11.6.3 UAE
Chapter 12 Company Profiles
- 12.1 Ark Naturals
- 12.2 Bayer
- 12.3 Blue Buffalo Pet Products
- 12.4 Food Science Corporation
- 12.5 Four Paws
- 12.6 Mars PetCare
- 12.7 Nestle Purina PetCare
- 12.8 Nutramax Laboratories
- 12.9 PetHonesty
- 12.10 Vibrac
- 12.11 Zesty Paws
- 12.12 Zoetis
