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市场调查报告书
商品编码
1573828

行为互联网 (IoB) 市场、机会、成长动力、产业趋势分析与预测，2024-2032 年

Internet of Behavior (IoB) Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 280 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球行为互联网 (IoB) 市场估值为 4,322 亿美元，预计 2024 年至 2032 年复合年增长率将强劲增长，超过 23%，这主要是由全球物联网设备采用激增推动的。智慧手錶、连网汽车和智慧家居系统等设备不仅仅是技术奇蹟，它们还是资料金矿，可以产生对用户行为的广泛洞察。

借助人工智慧驱动的预测模型，企业可以预见用户的需求和偏好，为主动和客製化的参与铺路。这些见解可以为决策者提供帮助，完善他们的行销策略、产品创新和客户互动。为了解读真实的消费者行为，市场参与者正在建立策略联盟。一个着名的例子是Orange 于2024 年3 月与Intent HQ 的合作。定制。

整个产业分为应用、企业规模、技术、垂直产业和区域。

IoB 市场涵盖多个领域，包括 BFSI、IT 和电信、媒体和娱乐、旅游和旅游、零售和电子商务、医​​疗保健和製造。 2023 年，BFSI 细分市场占据 24% 的重要份额。 BFSI 产业对 IoB 技术的接受是出于提升客户体验、规避风险、遵守法规和维持竞争优势的愿望。透过利用 IoB，金融机构可以深入研究客户的行为和偏好，打造客製化的金融产品、服务和建议。

依企业规模细分时，市场分为大型企业和中小企业。 2023 年，大型企业占据65% 的市场份额，预计到2032 年，大型企业的市占率可能会超过1.6 兆美元。决策的基石。他们的承诺是显而易见的，对物联网、人工智慧和资料分析等关键技术进行了大量投资。

2023 年，北美将占据 IoB 市场 38% 的份额。该地区的技术景观不仅发达，而且还是创新的灯塔。凭藉强大的技术基础设施（包括广泛的高速互联网和最先进的资料中心）的支持，北美已为 IoB 解决方案部署和可扩展性做好了准备。这里的公司不仅采用 IoB 技术，还利用这些技术作为策略差异化因素，并以大量研发投资为后盾，进一步推动先进 IoB 解决方案的整合。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
  • 供应商格局
    • 技术和平台提供者
    • 数据分析和人工智慧解决方案提供商
    • 硬体厂商
    • 服务提供者
    • 资料聚合器
  • 利润率分析
  • 技术与创新格局
  • 用例和应用
  • 实施策略
    • 部署 IoB 解决方案的最佳实践
    • IoB 与现有 IT 基础架构的集成
    • 变革管理与员工培训
  • 专利分析
  • 重要新闻和倡议
    • 伙伴关係/协作
    • 併购
    • 投资
    • 产品发布和创新
  • 监管环境
  • 衝击力
    • 成长动力
      • 人工智慧和机器学习的进步
      • 物联网设备和穿戴式装置的日益普及
      • 对个人化行销和客户参与的需求不断增长
      • 增强的资料分析能力
    • 产业陷阱与挑战
      • 资料隐私和安全问题
      • 实施的复杂性
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按应用划分，2021-2032 年

  • 主要趋势
  • 广告活动
  • 数位行销
  • 内容交付
  • 品牌推广
  • 诈欺侦测
  • 其他的

第 6 章：市场估计与预测：按企业规模划分，2021-2032 年

  • 主要趋势
  • 大型企业
  • 中小企业

第 7 章：市场估计与预测：按技术划分，2021-2032 年

  • 主要趋势
  • 数据收集
    • 感应器
    • 穿戴式装置
    • 行动应用程式
    • 物联网设备
  • 数据分析
    • 机器学习
    • 人工智慧
    • 巨量资料分析
  • 资料储存和管理
    • 云端运算
    • 资料仓储
    • 资料湖

第 8 章：市场估计与预测：按产业垂直划分，2021-2032 年

  • 主要趋势
  • BFSI
  • 资讯科技和电信
  • 媒体与娱乐
  • 旅游与旅游
  • 零售与电子商务
  • 卫生保健
  • 製造业
  • 其他的

第 9 章：市场估计与预测：按地区，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 北欧人
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳新银行
    • 东南亚
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • MEA
    • 南非
    • 阿联酋
    • 沙乌地阿拉伯
    • MEA 的其余部分

第 10 章：公司简介

  • Accenture
  • Adobe Systems Incorporated
  • Amazon Web Services (AWS)
  • Baidu, Inc.
  • Cisco Systems, Inc.
  • Google LLC
  • Hewlett Packard Enterprise (HPE)
  • IBM Corporation
  • Microsoft Corporation
  • NEC Corporation
  • NICE Ltd.
  • OpenText Corporation
  • Oracle Corporation
  • Palantir Technologies
  • Riverbed Technology LLC
  • Salesforce
  • SAP SE
  • SAS Institute Inc.
  • Siemens AG
  • Verizon Communications
简介目录
Product Code: 11057

The Global Internet of Behavior (IoB) Market was valued at USD 432.2 billion in 2023, and projections indicate a robust growth rate of over 23% CAGR from 2024 to 2032, primarily fueled by the global surge in IoT device adoption. Devices like smartwatches, connected cars, and smart home systems are not just technological marvels as they are data goldmines, generating extensive insights into user behavior.

With AI-driven predictive models at the helm, businesses can foresee user needs and preferences, paving the way for proactive and tailored engagement. Such insights empower decision-makers, refining their marketing strategies, product innovations, and customer interactions. In a bid to decode genuine consumer behavior, market players are forging strategic alliances. A notable example is Orange's collaboration with Intent HQ in March 2024. This partnership birthed the 'Market Explorer' service, a cutting-edge analytics tool harnessing Big Data and AI, tailored for the Spanish market.

The overall industry is segmented into application, enterprise size, technology, industry vertical, and region.

The IoB market spans various sectors, including BFSI, IT and telecom, media and entertainment, tourism and travel, retail and e-commerce, healthcare, and manufacturing. In 2023, the BFSI segment commanded a significant 24% share. The BFSI industry's embrace of IoB technologies is driven by aspirations to elevate customer experiences, navigate risks, adhere to regulations, and maintain a competitive edge. By leveraging IoB, financial institutions can delve deep into customer behaviors and preferences, crafting bespoke financial products, services, and advice.

When segmented by enterprise size, the market distinguishes between large enterprises and SME. In 2023, large enterprises dominated with a 65% market share, and projections suggest they could surpass USD 1.6 trillion by 2032. For these giants, IoB is a cornerstone of their digital transformation, enhancing efficiency, customer experiences, and data-driven decisions. Their commitment is evident, with substantial investments in pivotal technologies like IoT, AI, and data analytics.

In 2023, North America claimed a substantial 38% share of the IoB market. The region's technological landscape is not just developed as it is a beacon of innovation. Bolstered by a robust technological infrastructure, including widespread high-speed internet and state-of-the-art data centers, North America is primed for IoB solution deployment and scalability. Companies here are not just adopting IoB technologies as they are leveraging them as a strategic differentiator, backed by significant R&D investments that further fuel the integration of advanced IoB solutions.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research and validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Technology and platform providers
    • 3.2.2 Data analytics and AI solution providers
    • 3.2.3 Hardware manufacturers
    • 3.2.4 Service providers
    • 3.2.5 Data aggregators
  • 3.3 Profit margin analysis
  • 3.4 Technology and innovation landscape
  • 3.5 Use cases and applications
  • 3.6 Implementation strategies
    • 3.6.1 Best Practices for Deploying IoB Solutions
    • 3.6.2 Integration of IoB with Existing IT Infrastructure
    • 3.6.3 Change management and employee training
  • 3.7 Patent analysis
  • 3.8 Key news and initiatives
    • 3.8.1 Partnership/Collaboration
    • 3.8.2 Merger/Acquisition
    • 3.8.3 Investment
    • 3.8.4 Product launch and innovation
  • 3.9 Regulatory landscape
  • 3.10 Impact forces
    • 3.10.1 Growth drivers
      • 3.10.1.1 Advancements in AI and machine learning
      • 3.10.1.2 Growing adoption of IoT devices and wearables
      • 3.10.1.3 Rising demand for personalized marketing and customer engagement
      • 3.10.1.4 Enhanced data analytics capabilities
    • 3.10.2 Industry pitfalls and challenges
      • 3.10.2.1 Data privacy and security concerns
      • 3.10.2.2 Complexity of implementation
  • 3.11 Growth potential analysis
  • 3.12 Porter's analysis
  • 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Application, 2021-2032 ($Bn)

  • 5.1 Key trends
  • 5.2 Advertising campaign
  • 5.3 Digital marketing
  • 5.4 Content delivery
  • 5.5 Brand promotion
  • 5.6 Fraud detection
  • 5.7 Others

Chapter 6 Market Estimates and Forecast, By Enterprise Size, 2021-2032 ($Bn)

  • 6.1 Key trends
  • 6.2 Large enterprises
  • 6.3 SME

Chapter 7 Market Estimates and Forecast, By Technology, 2021-2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Data collection
    • 7.2.1 Sensors
    • 7.2.2 Wearables
    • 7.2.3 Mobile apps
    • 7.2.4 IoT devices
  • 7.3 Data analysis
    • 7.3.1 Machine learning
    • 7.3.2 Artificial intelligence
    • 7.3.3 Big data analytics
  • 7.4 Data storage and management
    • 7.4.1 Cloud computing
    • 7.4.2 Data warehouses
    • 7.4.3 Data lakes

Chapter 8 Market Estimates and Forecast, By Industry Vertical, 2021-2032 ($Bn)

  • 8.1 Key trends
  • 8.2 BFSI
  • 8.3 IT and telecom
  • 8.4 Media and entertainment
  • 8.5 Tourism and travel
  • 8.6 Retail and e-commerce
  • 8.7 Healthcare
  • 8.8 Manufacturing
  • 8.9 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
    • 9.3.7 Nordics
    • 9.3.8 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 ANZ
    • 9.4.6 Southeast Asia
    • 9.4.7 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
    • 9.5.4 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 UAE
    • 9.6.3 Saudi Arabia
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

  • 10.1 Accenture
  • 10.2 Adobe Systems Incorporated
  • 10.3 Amazon Web Services (AWS)
  • 10.4 Baidu, Inc.
  • 10.5 Cisco Systems, Inc.
  • 10.6 Google LLC
  • 10.7 Hewlett Packard Enterprise (HPE)
  • 10.8 IBM Corporation
  • 10.9 Microsoft Corporation
  • 10.10 NEC Corporation
  • 10.11 NICE Ltd.
  • 10.12 OpenText Corporation
  • 10.13 Oracle Corporation
  • 10.14 Palantir Technologies
  • 10.15 Riverbed Technology LLC
  • 10.16 Salesforce
  • 10.17 SAP SE
  • 10.18 SAS Institute Inc.
  • 10.19 Siemens AG
  • 10.20 Verizon Communications