IoB 市场规模、份额和成长分析（按组件、应用、部署、组织规模和地区）- 产业预测 2025-2032

预计 2023 年全球 IoB 市场规模将达到 4322 亿美元，从 2024 年的 5316.1 亿美元增长至 2032 年的 27850.4 亿美元，预测期内（2025-2032 年）复合年增长率为 23.0%。 。

全球行为互联网 (IoB) 市场正在透过技术、资料分析和人类行为洞察的相互作用而迅速改变。这是由互联网连接设备和物联网技术的日益普及所推动的，它们产生了大量行为资料。这些资料使企业、政府和组织能够透过对消费者偏好和习惯的细緻了解来优化业务、改善客户体验并客製化产品。然而，随着对高阶分析能力的需求，也必须解决资料隐私和安全问题等挑战。为了在竞争中取得成功，企业必须在遵守法律规范、确保资料保护和解决道德问题的同时进行创新。商业互联网的未来在于它能够提供超个人化的体验，并塑造产业资料主导决策的方式。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• Start-Ups分析
• 专利分析

业务互联网市场规模（按组件）

• 市场概况
• 解决方案
  • 资料分析
  • 客户体验管理
  • 行为分析
  • 预测分析
• 服务
  • 专业服务
  • 咨询
  • 整合与部署
  • 支援和维护
  • 託管服务

业务互联网市场规模（按应用）

• 市场概况
• 广告和行销
  • 个性化行销
  • 客户区隔
  • 宣传活动管理
• 卫生保健
  • 病患监测
  • 健康管理
  • 行为健康
• 零售
  • 客户行为分析
  • 库存管理
  • 个人化购物体验
• 金融服务
  • 诈欺侦测
  • 客户风险评估
  • 个人化金融服务

依部署分類的 IoB 市场规模

• 市场概况
• 本地
• 云

按组织规模分類的 IoB 市场规模

• 市场概况
• 中小企业
• 大型企业

业务互联网市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Aware, Inc.（USA）
• Open Text Corporation（Canada）
• NICE Ltd.（Israel）
• Mastercard Incorporated（USA）
• Riverbed Technology（USA）
• Thermo Fisher Scientific Inc.（USA）
• Capillary Technologies（India）
• Sweet Analytics Limited（UK）
• Amazon.com, Inc.（USA）
• Google LLC（USA）
• Microsoft Corporation（USA）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• SAP SE（Germany）
• Salesforce.com, Inc.（USA）
• Adobe Inc.（USA）
• SAS Institute Inc.（USA）
• Hewlett Packard Enterprise（USA）

结论和建议

Global IoB Market size was valued at USD 432.2 billion in 2023 and is poised to grow from USD 531.61 billion in 2024 to USD 2785.04 billion by 2032, growing at a CAGR of 23.0% during the forecast period (2025-2032).

The Global Internet of Behaviors (IoB) Market is rapidly transforming by intertwining technology, data analytics, and human behavior insights. It is driven by the increasing adoption of internet-connected devices and IoT technologies that generate vast behavioral data. This data enables businesses, governments, and organizations to optimize operations, enhance customer experiences, and tailor products through a nuanced understanding of consumer preferences and habits. However, challenges such as data privacy and security concerns, alongside the need for sophisticated analytics capabilities, must be addressed. To thrive in this competitive landscape, companies must embrace innovation while navigating regulatory frameworks, ensuring data protection, and addressing ethical considerations. The future of IoB lies in its potential to deliver hyper-personalized experiences, shaping the way industries approach data-driven decision-making.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Iob market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global IoB Market Segmental Analysis

Global IoB Market is segmented by Component, Application, Deployment, Organization Size and region. Based on Component, the market is segmented into Solutions and Services. Based on Application, the market is segmented into Advertising & Marketing, Healthcare, Retail and Financial Services. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global IoB Market

The IoB market is significantly propelled by the rapid expansion of IoT devices across diverse sectors, including healthcare, retail, manufacturing, and smart cities. This surge in IoT devices leads to the generation of extensive behavioral data, which organizations can leverage to gain insights into customer preferences, enhance operational efficiency, and foster innovation. By utilizing the Internet of Behaviors (IoB), businesses can analyze this data to tailor their offerings, streamline processes, and ultimately improve user experiences. As the number of connected devices continues to rise, the potential for insights and advancements in various industries will simultaneously grow, driving the demand for IoB solutions even further.

Restraints in the Global IoB Market

The Internet of Behaviors (IoB) market faces substantial restraints primarily related to data privacy and security issues. As the collection and analysis of personal behavioral data become more prevalent, consumers increasingly voice concerns regarding their privacy. Mishandling sensitive information can result in severe legal repercussions and damage to a company's reputation. Consequently, companies must navigate the intricate challenge of balancing the benefits of data collection with the necessity of safeguarding individual privacy rights. This heightened awareness among consumers underscores the importance of implementing robust data protection measures, which can impact the growth and adoption of IoB technologies in the global market.

Market Trends of the Global IoB Market

The global Internet of Behavior (IoB) market is witnessing a significant trend towards hyper-personalization, underscoring the growing importance of tailored customer experiences. By leveraging intricate behavioral data, businesses can delve into individual preferences, habits, and needs, allowing them to craft bespoke products, services, and content offerings. For example, e-commerce platforms can provide customized product suggestions based on detailed browsing and purchase histories, while streaming services can create personalized content playlists. This strategic approach not only enhances customer engagement and satisfaction but also cultivates loyalty, driving sustained business growth in an increasingly competitive digital landscape. As a result, the demand for IoB solutions is expected to surge, shaping the future of personalized marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global IoB Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Data Analytics
  • Customer Experience Management
  • Behavioral Analytics
  • Predictive Analytics
• Services
  • Professional Services
  • Consulting
  • Integration & Deployment
  • Support & Maintenance
  • Managed Services

Global IoB Market Size by Application & CAGR (2025-2032)

• Market Overview
• Advertising & Marketing
  • Personalized Marketing
  • Customer Segmentation
  • Campaign Management
• Healthcare
  • Patient Monitoring
  • Wellness Management
  • Behavioral Health
• Retail
  • Customer Behavior Analysis
  • Inventory Management
  • Personalized Shopping Experience
• Financial Services
  • Fraud Detection
  • Customer Risk Assessment
  • Personalized Financial Services

Global IoB Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global IoB Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global IoB Market Size & CAGR (2025-2032)

• North America (Component, Application, Deployment, Organization Size)
  • US
  • Canada
• Europe (Component, Application, Deployment, Organization Size)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, Deployment, Organization Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, Deployment, Organization Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, Deployment, Organization Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Aware, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Open Text Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riverbed Technology (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thermo Fisher Scientific Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capillary Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweet Analytics Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations