户外活动结构市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023 年全球户外生活结构市场价值为 29 亿美元，预计 2024-2032 年复合年增长率为 6.5%。随着房主越来越多地将户外空间视为房屋的延伸，这种上升趋势显而易见。这些消费者不仅寻求功能性空间，还寻求美观的放鬆、娱乐和社交聚会环境。复合地板和耐候织物等耐用、低维护材料的进步扩大了户外生活结构的吸引力和多样性。随着户外聚会、烧烤和家庭活动变得越来越流行，对精心设计的户外空间的需求也随之增加。在提高房产价值和吸引力的愿望的推动下，房主正在这些空间上进行更多投资，尤其是在住房拥有率较高的情况下。

整个户外生活结构产业根据类型、材料、最终用途、配销通路和地区进行分类。

市场依类型分为凉棚、凉亭、凉亭或华美达、温室、凉亭等。凉棚在 2023 年以 9 亿美元的估值占据市场主导地位，预计到 2032 年将达到 17 亿美元。不同风格和材料（例如木材、金属和乙烯基）的可客製化设计的可用性进一步推动了他们的需求。另一方面，凉亭可以提供全面的防雨和防晒保护，使其成为全年使用的理想选择，并推动了人们对户外活动的需求。

按材料分類的市场区隔包括木材、钢、铝、乙烯基等。 2023 年，木材以 41% 的份额占据市场主导地位，预计将保持其成长轨迹。木材以其自然之美和温暖而闻名，为户外建筑赋予了经典的吸引力。其与自然环境的无缝融合使其成为偏爱传统美学的房主的首选。此外，木材的可自订性——允许特定的形状、染色和饰面——迎合不同的品味和建筑主题。

北美的市场估值在2023 年约为7 亿美元，预计到2032 年将达到13 亿美元。 。在美国，该市场在预测期内将以 6.9% 的复合年增长率成长。美国消费者可支配收入的增加导致可自由支配物品的支出增加，包括户外生活设施。随着经济状况的改善，越来越多的房主正在寻找投资这些豪华设施的方法。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 原料分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 快速城市化和不断增长的建设
    • 日益增长的户外生活趋势
    • 增加可支配收入
    • 增加住房投资
  • 产业陷阱与挑战
    • 价格敏感度
    • 建筑规范和法规
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021-2032 年

• 主要趋势
• 凉棚
• 凉亭
• 亭阁或华美达
• 温室
• 乔木
• 其他的

第 6 章：市场估计与预测：按材料划分，2021-2032 年

• 主要趋势
• 木头
• 钢
• 铝
• 乙烯基塑料
• 其他（玻璃纤维等）

第 7 章：市场估计与预测：按最终用途，2021-2032 年

• 主要趋势
• 住宅
• 商业的
  • HoReCa
  • 学校及机构
  • 办事处
  • 其他（社区中心、政府大楼等）

第 8 章：市场估计与预测：按配销通路划分，2021-2032 年

• 主要趋势
• 直接的
• 间接

第 9 章：市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 10 章：公司简介

• Azek Building Products
• CertainTeed
• CRH plc
• Draper, Inc.
• Glenwood Springs
• Haworth
• Kichler Lighting
• Lowe's Companies, Inc.
• RDI Rail
• Sunesta
• The Home Depot, Inc.
• TimberTech
• Trex Company, Inc.
• Veka AG
• Wolf Home Products

The Global Outdoor Living Structure Market was valued at USD 2.9 billion in 2023 and is projected to grow at a CAGR of 6.5% from 2024-2032. A rising trend is evident as homeowners increasingly view outdoor spaces as extensions of their homes. These consumers are not just looking for functional spaces but also aesthetically pleasing environments for relaxation, entertainment, and social gatherings. Advancements in durable, low-maintenance materials, such as composite decking and weather-resistant fabrics, have broadened the appeal and variety of outdoor living structures. As outdoor gatherings, barbecues, and family events become more popular, the demand for well-designed outdoor spaces rises. Homeowners, driven by a desire to enhance property value and appeal, are investing more in these spaces, especially with higher homeownership rates.

The overall outdoor living structure industry is classified based on type, material, end-use, distribution channel, and region.

The market is segmented by type into a pergola, gazebos, pavilions or ramadas, greenhouses, arbors, and others. Dominating the market in 2023 with a valuation of USD 0.9 billion, pergolas are projected to reach USD 1.7 billion by 2032. Pergolas not only extend living spaces outdoors but also create versatile areas for dining, relaxation, and entertainment. Their demand is further fueled by the availability of customizable designs in diverse styles and materials, such as wood, metal, and vinyl. Gazebos, on the other hand, provide complete protection from rain and sun, making them ideal for year-round use and driving their demand for outdoor events.

Market segmentation by material includes wood, steel, aluminum, vinyl, and others. Wood dominated the market in 2023 with a 41% share and is expected to maintain its growth trajectory. Celebrated for its natural beauty and warmth, the wood imparts a classic appeal to outdoor structures. Its seamless integration with natural surroundings makes it a top choice for homeowners favoring traditional aesthetics. Moreover, wood's customizability-allowing for specific shapes, stains, and finishes-caters to diverse tastes and architectural themes.

North America, with a market valuation of approximately USD 0.7 billion in 2023, is projected to reach USD 1.3 billion by 2032. North American homeowners increasingly view outdoor areas as extensions of their homes, enhancing spaces for relaxation, dining, and entertainment. In the U.S., the market is set to grow at a CAGR of 6.9% during the forecast period. Rising disposable incomes among U.S. consumers are leading to increased spending on discretionary items, including outdoor living structures. As economic conditions improve, more homeowners are finding the means to invest in these luxury enhancements.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Base estimates and calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Raw material analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Rapid urbanization and growing construction
    • 3.7.1.2 Increasing outdoor living trends
    • 3.7.1.3 Increasing disposable income
    • 3.7.1.4 Increasing home investment
  • 3.7.2 Industry pitfalls and challenges
    • 3.7.2.1 Price sensitivity
    • 3.7.2.2 Building codes and regulations
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Pergola
• 5.3 Gazebo
• 5.4 Pavilion or ramada
• 5.5 Greenhouses
• 5.6 Arbor
• 5.7 Others

Chapter 6 Market Estimates and Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Wood
• 6.3 Steel
• 6.4 Aluminum
• 6.5 Vinyl
• 6.6 Others (fiberglass, etc.)

Chapter 7 Market Estimates and Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Residential
• 7.3 Commercial
  • 7.3.1 HoReCa
  • 7.3.2 Schools and institutions
  • 7.3.3 Offices
  • 7.3.4 Others (community centers, Gov. buildings, etc.)

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Direct
• 8.3 Indirect

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Azek Building Products
• 10.2 CertainTeed
• 10.3 CRH plc
• 10.4 Draper, Inc.
• 10.5 Glenwood Springs
• 10.6 Haworth
• 10.7 Kichler Lighting
• 10.8 Lowe's Companies, Inc.
• 10.9 RDI Rail
• 10.10 Sunesta
• 10.11 The Home Depot, Inc.
• 10.12 TimberTech
• 10.13 Trex Company, Inc.
• 10.14 Veka AG
• 10.15 Wolf Home Products