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市场调查报告书
商品编码
1684666

休閒和户外产品市场机会、成长动力、产业趋势分析和 2025 - 2034 年预测

Recreational and Outdoor Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球休閒和户外产品市场价值为 1,377 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 5.7%。这一强劲的成长轨迹是由人们对户外活动的兴趣日益浓厚、健康意识不断增强以及城市化进程快速推进等因素共同推动的。随着人们越来越重视健康并寻求室内生活方式的替代品，休閒产品正成为休閒消费的主要动力。技术创新和电子商务的激增进一步简化了获得高品质户外装备的途径，而政府对公园和娱乐场所等公共基础设施的投资为户外活动创造了更多的机会。此外，随着消费者越来越喜欢耐用和环保的产品，向永续性和环保产品的转变正在重塑市场。

休閒及户外产品市场 - IMG1

电子商务彻底改变了休閒和户外产品的可及性，提供了将消费者与全球和本地品牌连接起来的无缝购物体验。许多公司正在利用其直接面向消费者的网站，提供有竞争力的价格和个人化的体验，从而提高客户满意度和忠诚度。数位转型极大地提高了市场渗透率，使消费者可以舒适地在家中探索和购买各种各样的产品。政府致力于扩大公共娱乐区和推广积极的生活方式，进一步促进了这些发展，推动了各个消费群体的持续需求。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 1377亿美元
预测值 2389亿美元
复合年增长率 5.7%

市场涵盖多样化的产品类别，包括露营和健行设备、运动和户外装备、钓鱼装备、户外电子产品等。光是露营和健行领域在 2024 年的价值就达到 384 亿美元，预计到 2034 年的复合年增长率将达到 6.4%。消费者越来越多地投资于以舒适、方便和耐用为设计的高级露营装备。随着户外运动爱好者寻求透过高品质的解决方案来提升他们的体验，高性能帐篷、气垫床、便携式家具和小型烹饪设备等产品的需求量庞大。

从终端用户的角度来看，个人消费者占据市场主导地位，到 2024 年将占总份额的约 62%。预计 2025 年至 2034 年期间，此细分市场的复合年增长率将达到 6.1%。从事户外休閒或放鬆活动的个人倾向于优先考虑易用性和增强舒适度的产品。健身追踪器、GPS 设备和整合充电功能的智慧背包等穿戴式技术正在获得关注，反映出更广泛的创新和功能趋势。

在美国，休閒和户外产品市场在 2024 年的价值为 422 亿美元，到 2034 年预计将以 5.9% 的复合年增长率成长。这一增长是由人们对冒险运动的兴趣日益浓厚、对永续产品的需求增加以及线上零售平台的日益普及所推动的。政府支持的推动户外娱乐活动的倡议进一步促进了市场的发展，为持续扩张创造了充满活力的环境。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商概况
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 增加户外活动
      • 健康和保健趋势的成长
    • 产业陷阱与挑战
      • 消费者偏好的改变
      • 严重依赖季节性需求
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
    • 偏好价格范围
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2034 年

  • 主要趋势
  • 露营和远足装备
    • 帐篷
    • 睡袋
    • 背包
    • 登山杖
    • 露营炉具
    • 其他（灯笼等）
  • 运动及户外装备
    • 自行车
    • 滑板
    • 桨板
    • 滑雪和单板滑雪装备
    • 登山装备
    • 其他（皮划艇等）
  • 渔具
    • 户外服装和鞋类
    • 登山靴
    • 户外夹克
    • 户外裤
    • 其他（手套、帽子等）
  • 户外电子产品
    • GPS 系统
    • 头灯
    • 太阳能充电器
    • 户外智慧手錶
    • 其他（健身追踪器等）
  • 其他（马术用品等）

第六章：市场估计与预测：按价格，2021-2034 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 7 章：市场估计与预测：依最终用途，2021 年至 2034 年

  • 主要趋势
  • 个人
  • 专业的

第 8 章：市场估计与预测：按配销通路，2021-2034 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 大卖场/超市
    • 专卖店
    • 其他（独立零售商等）

第 9 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东及非洲
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第十章：公司简介

  • Clarus
  • Columbia Sportswear
  • Deckers Outdoor
  • Foot Locker
  • Garmin
  • Johnson Outdoors
  • Marmot
  • Newell Brands
  • Patagonia
  • REI
  • Sporting Goods Corporation
  • The North Face
  • Topgolf Callaway Brands
  • Wolverine Worldwide
  • Yeti
简介目录
Product Code: 13081

The Global Recreational And Outdoor Products Market was valued at USD 137.7 billion in 2024 and is projected to grow at a CAGR of 5.7% between 2025 and 2034. This robust growth trajectory is fueled by a combination of rising interest in outdoor activities, increasing health consciousness, and the rapid pace of urbanization. With individuals prioritizing wellness and seeking alternatives to indoor lifestyles, recreational products are becoming a key driver of leisure spending. Technological innovations and the surge in e-commerce have further streamlined access to high-quality outdoor gear, while government investments in public infrastructure, such as parks and recreational spaces, are creating more opportunities for outdoor engagement. Additionally, the shift toward sustainability and eco-friendly products is reshaping the market, as consumers increasingly prefer durable and environmentally responsible options.

Recreational and Outdoor Products Market - IMG1

E-commerce has revolutionized the accessibility of recreational and outdoor products, offering a seamless shopping experience that connects consumers to both global and local brands. Many companies are leveraging their direct-to-consumer websites, offering competitive prices and personalized experiences, which enhance customer satisfaction and loyalty. This digital transformation has significantly boosted market penetration, enabling consumers to explore and purchase a diverse range of products from the comfort of their homes. Government initiatives focused on expanding public recreational areas and promoting active lifestyles further complement these developments, driving sustained demand across various consumer segments.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$137.7 Billion
Forecast Value$238.9 Billion
CAGR5.7%

The market encompasses diverse product categories, including camping and hiking equipment, sports and outdoor gear, fishing gear, outdoor electronics, and more. The camping and hiking segment alone was valued at USD 38.4 billion in 2024 and is expected to grow at a CAGR of 6.4% through 2034. Consumers are increasingly investing in premium camping gear designed for comfort, convenience, and durability. Products such as high-performance tents, air mattresses, portable furniture, and compact cooking equipment are witnessing significant demand as outdoor enthusiasts seek to elevate their experiences with high-quality solutions.

From an end-user perspective, individual consumers dominate the market, accounting for approximately 62% of the total share in 2024. This segment is anticipated to grow at a CAGR of 6.1% between 2025 and 2034. Individuals engaging in outdoor activities for leisure or relaxation are gravitating toward products that prioritize ease of use and enhanced comfort. Wearable technology, such as fitness trackers, GPS devices, and smart backpacks with integrated charging capabilities, is gaining traction, reflecting a broader trend toward innovation and functionality.

In the United States, the recreational and outdoor products market was worth USD 42.2 billion in 2024 and is set to grow at a CAGR of 5.9% through 2034. This growth is driven by rising interest in adventure sports, increased demand for sustainable products, and the growing prevalence of online retail platforms. Government-backed initiatives to promote outdoor recreation further bolster the market, creating a dynamic environment for continued expansion.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increased outdoor activities
      • 3.6.1.2 Growth of health and wellness trends
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Changing consumer preferences
      • 3.6.2.2 Heavy reliance on seasonal demand
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors affecting buying decision
    • 3.7.3 Consumer product adoption
    • 3.7.4 Preferred distribution channel
    • 3.7.5 Preferred price range
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Camping & hiking equipment
    • 5.2.1 Tents
    • 5.2.2 Sleeping bags
    • 5.2.3 Backpacks
    • 5.2.4 Hiking poles
    • 5.2.5 Camping stoves
    • 5.2.6 Others (lanterns etc.)
  • 5.3 Sports & outdoor gear
    • 5.3.1 Bicycles
    • 5.3.2 Skateboards
    • 5.3.3 Paddle boards
    • 5.3.4 Skiing & snowboarding equipment
    • 5.3.5 Climbing equipment
    • 5.3.6 Others (kayaks etc.)
  • 5.4 Fishing gear
    • 5.4.1 Outdoor apparel & footwear
    • 5.4.2 Hiking boots
    • 5.4.3 Outdoor jackets
    • 5.4.4 Outdoor pants
    • 5.4.5 Others (gloves, hats etc.)
  • 5.5 Outdoor electronics
    • 5.5.1 GPS systems
    • 5.5.2 Headlamps
    • 5.5.3 Solar-powered chargers
    • 5.5.4 Outdoor smartwatches
    • 5.5.5 Others (fitness trackers etc.)
  • 5.6 Others (equestrian products etc.)

Chapter 6 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Individual
  • 7.3 Professional

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Hypermarket/supermarkets
    • 8.3.2 Specialty stores
    • 8.3.3 Other (independent retailer etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa

Chapter 10 Company Profiles

  • 10.1 Clarus
  • 10.2 Columbia Sportswear
  • 10.3 Deckers Outdoor
  • 10.4 Foot Locker
  • 10.5 Garmin
  • 10.6 Johnson Outdoors
  • 10.7 Marmot
  • 10.8 Newell Brands
  • 10.9 Patagonia
  • 10.10 REI
  • 10.11 Sporting Goods Corporation
  • 10.12 The North Face
  • 10.13 Topgolf Callaway Brands
  • 10.14 Wolverine Worldwide
  • 10.15 Yeti