市场调查报告书
商品编码
1573934
须后护理产品市场、机会、成长动力、产业趋势分析与预测,2024-2032Post Shave Care Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球须后护理产品市场规模将达到 33 亿美元,由于人们对个人护理的日益关注以及皮肤健康意识的不断增强,2024 年至 2032 年间的复合年增长率将达到 5.7%。随着男性越来越注重自己的外表,他们寻求高品质的产品来增强他们的日常护理。此外,人们对护肤功效的认识不断提高,鼓励消费者购买能够舒缓刺激、促进皮肤健康的须后产品。这些趋势的结合促进了对有效须后膏、乳液和乳霜的更大需求,为市场的强劲成长奠定了基础。
须后护理产品产业分为产品类型、最终用户、消费群体、价格范围、配销通路和地区。
乳液细分市场在2023 年创造了10 亿美元的收入,并且从2024 年到2032 年将以6.1% 的复合年增长率增长,这要归功于其多功能配方,可有效滋润和舒缓剃须后的皮肤。消费者青睐乳液的原因是质地轻盈、不油腻且易于使用,适合各种皮肤类型。它们通常富含保湿成分,非常适合日常使用。此外,乳液吸收迅速,可快速缓解刺激和干燥,进一步增强其吸引力。它们的广泛使用和亲肤特性使乳液在市场上占有重要地位。
线下配销通路将在2023 年占据65.5% 的份额,并将以4.3% 的复合年增长率扩展至2032 年。用品(例如术后护理)尤其重要。此外,这些零售地点提供即时的满足感,因为客户可以立即购买产品并将其带回家,而不是等待线上送货。这些商店提供的个人化服务和专家建议进一步增强了客户的信心和满意度。
亚太地区须后护理产品市场到 2023 年将达到 10 亿美元,到 2032 年将以 5.8% 的复合年增长率增长,这主要得益于人们对个人护理的日益关注和可支配收入的增加。随着男士美容趋势在整个地区受到关注,对有效须后产品的需求持续增长。此外,社群媒体和名人代言的影响力正在提高消费者对这些产品的认识和兴趣。亚太地区拥有多元化的消费者基础和不断变化的美容习惯,并有望成为剃须后护理产品行业整体成长的显着贡献者。
The Global Post Shave Care Products Market USD 3.3 billion in 2023 and will register a CAGR of 5.7% between 2024 and 2032, owing to increasing focus on personal grooming along with growing awareness of skin health. As men become more conscious of their appearance, they seek high-quality products that enhance their grooming routines. Additionally, heightened awareness of skincare benefits encourages consumers to invest in post-shave items that soothe irritation and promote skin health. This combination of trends fosters a greater demand for effective aftershave balms, lotions, and creams, positioning the market for robust growth.
The post shave care products industry is classified into product type, end-user, consumer group, price range, distribution channel, and region.
The lotion segment generated USD 1 billion in 2023 and will grow at a 6.1% CAGR from 2024 to 2032, attributed to its versatile formulation, which effectively moisturizes and soothes the skin after shaving. Consumers favor lotions for their lightweight, non-greasy texture and ease of application, making them suitable for various skin types. Often enriched with hydrating ingredients, they are ideal for daily use. Also, lotions absorb quickly, providing rapid relief from irritation and dryness, further enhancing their appeal. Their widespread use and skin-friendly attributes have established lotions as a significant presence in the market.
The offline distribution channel captured 65.5% share in 2023 and will expand at a 4.3% CAGR through 2032. Pharmacies, supermarkets, and specialty grooming shops allow customers to see and test products before purchase, which is especially important for personal care items like post-shave products, where consumers often look for reassurance regarding texture, scent, and effectiveness. Furthermore, these retail locations provide immediate gratification, as customers can buy and take products home right away unlike waiting for online deliveries. The personalized service and expert advice available in these stores further enhance customer confidence and satisfaction.
Asia Pacific post shave care products market held USD 1 billion in 2023 and will grow at a 5.8% CAGR through 2032, driven by a rising focus on personal grooming and increasing disposable incomes. As men's grooming trends gain traction across the region, the demand for effective post-shave products continues to grow. Moreover, the influence of social media and celebrity endorsements is boosting consumer awareness and interest in these products. With a diverse consumer base and evolving grooming habits, Asia Pacific is poised to be a notable contributor to the overall growth of the post shave care products industry.