湿式剃毛市场规模、份额及成长分析（按产品、性别、通路、应用及地区划分）－2026-2033年产业预测

预计到 2024 年，全球湿剃市场规模将达到 149.5 亿美元，到 2025 年将达到 163.1 亿美元，到 2033 年将达到 327.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.1%。

全球湿剃市场预计将迎来显着成长，这主要得益于企业文化中湿剃技术的普及、个人仪容意识的提升以及主要厂商的创新技术。消费者在个人照护方面的投入不断增加，推动了创新型湿剃产品的快速涌入。各种剃鬚产品，例如剃须膏和无痕剃须啫咖哩，正日益受到市场的青睐，以满足不同消费者的偏好。此外，以亚马逊和 Flipkart 为代表的电商平台的蓬勃发展，也提高了产品的可近性。各公司正投入大量资源研发，致力于提升产品品质与服务水平，力求为全球消费者带来卓越的刮鬍体验。

推动全球湿式剃毛市场发展的因素

消费者生活方式的动态变化和持续的都市化预计将显着推动全球湿式剃毛市场成长。随着人们适应快节奏的生活并寻求便捷的整装仪容解决方案，对高品质湿式剃毛产品的需求日益增长。都市化也促进了这项变化，使更多消费者能够接触到多样化的整装仪容习惯和高端产品。总而言之，这些趋势反映了个人护理偏好的更广泛演变，并为湿式剃毛市场持续扩张奠定了基础，使其能够更好地满足现代消费者不断变化的需求。

限制全球湿式剃毛市场发展的因素

全球湿式剃毛市场预计将面临严峻挑战，原因在于创新剃鬚产品的高成本以及生产所需原材料价格的波动。这些财务压力可能会抑制消费者购买高阶产品的意愿，进而影响整体市场成长。此外，关键零件价格的波动也会为製造商带来不确定性，并影响其维持稳定定价策略的能力。因此，高昂的产品成本和波动的原料价格很可能会抑制湿剃市场的扩张和盈利。

全球湿式剃毛市场趋势

全球湿式剃毛市场正经历显着的变革，这主要得益于电子商务日益增长的影响力。随着越来越多的消费者转向线上购买个人保健产品和美容产品，数位平台的便利性和易用性正在提升消费者对湿式剃毛解决方案的认知度。在这些平台上，引人注目的品牌推广和精准的行销策略正在吸引多元化的客户群，从而提升用户参与度和销售额。此外，社群媒体和网红行销的兴起也扩大了产品知名度，进一步激发了消费者对湿式剃毛的兴趣。这种技术与消费行为的融合预计将极大地推动市场格局的变革。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

全球湿式剃毛市场规模（依产品划分）及复合年增长率（2026-2033 年）

• 抛弃式刮鬍刀
• 非抛弃式刮鬍刀
• 刮鬍乳液/霜
• 刮鬍刀盒
• 刀刃
• 其他的

全球湿式剃毛市场规模：性别与复合年增长率（2026-2033）

• 男性
• 女士

全球湿式剃毛市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 大卖场
• 超级市场
• 独立零售商
• 其他的

全球湿式剃毛市场规模（依应用领域划分）及复合年增长率（2026-2033 年）

• 家用
• 美容美髮/水疗中心
• 其他的

全球湿式剃毛市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Harry's（United States）
• The Razor Company（United States）
• Maggard Razors（United States）
• Royal Shave（United States）
• Jeremy's Razors（United States）
• DR Harris & Co.（United Kingdom）
• Truefitt & Hill（United Kingdom）
• Taylor of Old Bond Street（United Kingdom）
• Edwin Jagger（United Kingdom）
• Muhle（Germany）
• Merkur（Germany）
• Saponificio Varesino（Italy）
• Proraso（Italy）
• Kai（Japan）
• Rockwell Razors（Canada）
• Parker Safety Razor（India）
• Super-Max（India）
• Lord International（Egypt）
• Rapira（Russia）

结论与建议

Global Wet Shave Market size was valued at USD 14.95 Billion in 2024 and is poised to grow from USD 16.31 Billion in 2025 to USD 32.73 Billion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global wet shave market is poised for significant growth driven by a surge in corporate culture adoption, heightened awareness of personal grooming, and advanced technological innovations from key players. Consumers are increasingly investing in personal care, leading to a rapid influx of innovative wet shave products. The market is seeing a rise in the popularity of diverse shaving items, such as creams and dye-free gels, which cater to evolving consumer preferences. Additionally, the expanding e-commerce sector, with major platforms like Amazon and Flipkart, is enhancing product accessibility. Companies are committing substantial resources to research and development, focusing on improving quality and service delivery, ensuring a superior shaving experience for consumers worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wet Shave market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wet Shave Market Segments Analysis

Global Wet Shave Market is segmented by Product, Gender, Distribution Channel, Application and region. Based on Product, the market is segmented into Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Hypermarkets, Supermarkets, Independent Retailers and Others. Based on Application, the market is segmented into Household, Salons & Spa and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wet Shave Market

The global wet shave market is anticipated to experience significant growth due to the dynamic shifts in consumer lifestyles and the ongoing trend of urbanization. As individuals adapt to fast-paced living and seek convenient grooming solutions, the demand for quality wet shaving products is on the rise. Urbanization contributes to this shift as more consumers are exposed to varied grooming practices and premium products. Overall, these trends reflect a broader evolution in personal care preferences, positioning the wet shave market for continued expansion as it aligns with the changing needs of modern consumers.

Restraints in the Global Wet Shave Market

The global wet shave market is expected to face significant challenges due to the elevated costs associated with new and innovative shaving products, alongside the volatility in the prices of raw materials involved in their production. These financial pressures can deter consumers from purchasing high-end products, impacting overall market growth. Additionally, the inconsistent pricing of essential components may lead to uncertainty for manufacturers, impacting their ability to maintain stable pricing strategies. As a result, this combination of high product costs and raw material price fluctuations is likely to restrain the expansion and profitability of the wet shave market.

Market Trends of the Global Wet Shave Market

The global wet shave market is experiencing a notable shift driven by the growing influence of e-commerce. As more consumers turn to online shopping for personal and beauty care products, the convenience and accessibility of digital platforms are enhancing the visibility of wet shaving solutions. Attractive branding and targeted marketing strategies on these platforms are drawing in a diverse customer base, encouraging higher engagement and sales. Additionally, the rise of social media and influencer marketing is amplifying product awareness, further propelling consumer interest in wet shaving. This convergence of technology and consumer behavior is poised to significantly boost the market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Wet Shave Market Size by Product & CAGR (2026-2033)

• Market Overview
• Disposable Razors
• Non-disposable Razors
• Shaving Lotions & Creams
• Razor Cartridges
• Blades
• Others

Global Wet Shave Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female

Global Wet Shave Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets
• Supermarkets
• Independent Retailers
• Others

Global Wet Shave Market Size by Application & CAGR (2026-2033)

• Market Overview
• Household
• Salons & Spa
• Others

Global Wet Shave Market Size & CAGR (2026-2033)

• North America (Product, Gender, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Gender, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gender, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gender, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gender, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Razor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maggard Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Shave (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeremy's Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D.R. Harris & Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truefitt & Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taylor of Old Bond Street (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edwin Jagger (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muhle (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merkur (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saponificio Varesino (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proraso (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockwell Razors (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lord International (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapira (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations