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市场调查报告书

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1577260

汽车无线 (OTA) 更新市场、机会、成长动力、产业趋势分析与预测，2024-2032 年

Automotive Over-The-Air (OTA) Update Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月12日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

到 2023 年，全球汽车无线更新市场价值将达到 38 亿美元，预计 2024 年至 2032 年复合年增长率将超过 17%。韧体更新。随着车辆中先进连接功能的兴起，汽车製造商现在可以提高性能、安全性和功能，而无需诉诸实际召回。

整个汽车无线 (OTA) 更新市场根据产品、部署模式、组织规模、最终用途和区域进行排序。

根据组件，市场分为软体和服务。 2023 年，软体占据约 69% 的主导市场。该软体组件在 OTA 市场中的重要性日益凸显，可归因于其对车辆性能和用户体验的直接影响。随着车辆变得更加以软体为中心，对及时、高效更新的需求激增。这些更新不仅引入了新功能，而且在确保安全性方面发挥着至关重要的作用。此外，随着製造商努力在竞争激烈的市场中脱颖而出，提供定期软体增强功能的能力成为一个重要的卖点，进一步推动了 OTA 领域对软体领域的需求。

根据连接性，市场分为蜂窝（4G/5G）、Wi-Fi、蓝牙和卫星。 2023 年，蓝牙占据了约 49% 的市场份额，这归因于其在现代车辆中的普遍整合。其固有的优势，例如低功耗和易于设备配对，使其成为製造商有吸引力的选择。随着车辆越来越依赖软体更新来增强功能和安全性，蓝牙有效促进这些更新的能力使其成为 OTA 生态系统中的关键参与者。此外，随着汽车产业不断创新，蓝牙技术在未来车型的整合可能会扩大，进一步巩固其在OTA市场的影响力。

受新兴汽车产业和尖端技术迅速采用的推动，亚太地区在全球汽车 OTA 更新市场中处于领先地位，到 2023 年，其份额将达到 30% 左右。中国和日本等国家凭藉其先进的製造能力和对汽车技术的大量投资，处于领先地位。该地区对电动车和智慧汽车的关注，加上对连网功能不断增长的需求，加速了 OTA 更新的采用。随着这些国家继续利用其技术专长和庞大的消费者基础，亚太地区 OTA 市场的成长轨迹看起来充满希望。

产业生态系统分析
供应商格局
- 平台提供者
- 供应商
- 经销商/物流
- 最终用户
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 连网车辆的需求和生产不断增加
  - 人们越来越重视先进的汽车资讯娱乐系统
  - 连接技术不断进步
  - 自动驾驶汽车的需求不断增长
- 产业陷阱与挑战
  - 与资料安全和隐私相关的问题
  - 汽车OTA更新成本高
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率
主要市场参与者的竞争分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按车辆划分，2021-2032 年

主要趋势
搭乘用车
商用车
- 轻型商用车
- 重型商用车

第 6 章：市场估计与预测：按组成部分，2021-2032 年

主要趋势
软体
- 软体更新 (SOTA)
- 韧体更新 (FOTA)
服务

第 7 章：市场估计与预测：按应用划分，2021-2032 年

主要趋势
远端资讯处理控制单元 (TCU)
电子控制单元（ECU）
资讯娱乐系统
安全保障
其他的

第 8 章：市场估计与预测：按连结性划分，2021-2032 年

主要趋势
蜂窝网路（4G/5G）
无线上网
蓝牙
卫星

第 9 章：市场估计与预测：按地区，2021-2032 年

主要动向：按地区
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
- MEA 的其余部分

第 10 章：公司简介

Aptiv PLC
BlackBerry QNX Software Systems Limited
Bosch Mobility Solutions
Continental AG
Digi International Inc.
ExcelFore Technologies, Inc.
Ficosa International SA
Harman International Industries, Incorporated
HCL Technologies
Infineon Technologies AG
Intel Corporation
Mender, Inc.
Microsoft Corporation
Mojio
NXP Semiconductors NV
Particle Industries, Inc.
Red Bend Software
Sibro Technologies Inc.
Thales Group
Wind River Systems, Inc.

简介目录

Product Code: 2087

The Global Automotive Over-The-Air Update Market, valued at USD 3.8 billion in 2023, is projected to grow at a CAGR of over 17% from 2024 to 2032. The surge in demand and production of connected vehicles is a primary driver, facilitating seamless remote software and firmware updates. With the rise of advanced connectivity features in vehicles, automakers can now boost performance, security, and functionality without resorting to physical recalls.

The overall Automotive Over-The-Air (OTA) Update Market is sorted based on Offering, Deployment Mode, Organization Size, end use , and Region.

Based on components, the market is segmented into software and services. In 2023, software held a dominant market share of approximately 69%. The software component's rising prominence in the OTA market can be attributed to its direct impact on vehicle performance and user experience. As vehicles become more software-centric, the demand for timely and efficient updates has surged. These updates not only introduce new features but also play a crucial role in ensuring safety and security. Moreover, as manufacturers strive to differentiate their offerings in a competitive market, the ability to provide regular software enhancements becomes a significant selling point, further driving the demand for the software segment in the OTA landscape.

Based on connectivity, the market is divided into cellular (4G/5G), Wi-Fi, Bluetooth, and satellite. In 2023, Bluetooth captured a market share of about 49%, attributed to its prevalent integration in contemporary vehicles. Its inherent advantages, such as low power consumption and ease of device pairing, make it an attractive choice for manufacturers. As vehicles increasingly rely on software updates for enhanced functionality and security, Bluetooth's ability to facilitate these updates efficiently positions it as a key player in the OTA ecosystem. Furthermore, as the automotive industry continues to innovate, the integration of Bluetooth technology in future vehicle models is likely to expand, further solidifying its influence in the OTA market.

Asia Pacific led the global automotive OTA update market with a significant share of around 30% in 2023, fueled by its burgeoning automotive sector and swift adoption of cutting-edge technologies. Countries like China and Japan, with their advanced manufacturing capabilities and significant investments in automotive technology, are leading the charge. The region's focus on electric vehicles and smart cars, combined with a growing demand for connected features, has accelerated the adoption of OTA updates. As these nations continue to leverage their technological expertise and vast consumer base, the growth trajectory for the OTA market in Asia Pacific looks promising.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Platform providers
- 3.2.2 Suppliers
- 3.2.3 Distributors/ Logistics
- 3.2.4 End user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing demand and production of connected vehicles
  - 3.8.1.2 Rising emphasis on advanced car infotainment systems
  - 3.8.1.3 Growing advancements in the connectivity technology
  - 3.8.1.4 Rising demand for autonomous vehicles
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Issues related to data security and privacy
  - 3.8.2.2 High cost involved in automotive OTA updates
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn)

5.1 Key trends
5.2 Passenger vehicles
5.3 Commercial vehicles
- 5.3.1 Light commercial vehicles
- 5.3.2 Heavy commercial vehicles

Chapter 6 Market Estimates and Forecast, By Component, 2021-2032 ($Bn)

6.1 Key trends
6.2 Software
- 6.2.1 Software updates (SOTA)
- 6.2.2 Firmware updates (FOTA)
6.3 Services

Chapter 7 Market Estimates and Forecast, By Application, 2021-2032 ($Bn)

7.1 Key trends
7.2 Telematics control unit (TCU)
7.3 Electronic control unit (ECU)
7.4 Infotainment
7.5 Safety and security
7.6 Others

Chapter 8 Market Estimates and Forecast, By Connectivity, 2021-2032 ($Bn)

8.1 Key trends
8.2 Cellular (4G/5G)
8.3 Wi-Fi
8.4 Bluetooth
8.5 Satellite

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
- 9.6.4 Rest of MEA