鱼露市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测

2023年，全球鱼露市场达到178亿美元，预计2024年至2032年复合年增长率为5.8%。露在这些行业中被广泛使用。家庭领域也发挥着至关重要的作用，消费者越来越多地将鱼露融入家庭烹饪中。对正宗亚洲美食的需求不断增长，以及消费者对多样化烹饪原料的认识不断提高，是推动该市场扩张的关键因素。该市场的成长也受到产品创新的影响，例如低钠和有机鱼露，迎合了注重健康的消费者。

此外，线上零售管道的扩张使鱼露更容易被更广泛的受众所接受，有助于扩大市场范围。亚洲美食的流行是一个主要推动力，刺激了对鱼露等传统调味原料的需求。消费者对全球美食和多样化烹饪体验日益增长的兴趣也发挥了重要作用，主流餐厅中民族食品的出现也越来越多。健康意识趋势推动了低钠和有机鱼露等创新，而电子商务的成长提高了可及性和便利性，进一步扩大了市场。

到 2032 年，原味鱼露市场预计将达到 193 亿美元，复合年增长率为 5.8%。原味鱼露由于其浓郁、正宗的风味，仍然是传统和现代美食中的主食，尤其是亚洲烹饪中的主食。其简单性和多功能性使其深受家庭厨师和专业厨师的欢迎，确保了其持续的主导地位。预计到 2032 年，食品服务业将成长至 164.5 亿美元，复合年增长率为 5.9%。

该行业的大量采购和对正宗口味的持续需求极大地促进了市场成长。超市和大卖场预计将主导分销，到 2032 年将扩大到 101.5 亿美元，复合配销通路为 5.7%。渠道。亚太地区将引领市场，复合年增长率为 5.9%，到 2032 年将达到 194.2 亿美元。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 价值链
  • 主要製造商
  • 前往市场路线
  • 主要经销商
    • 新的分销管道
  • 全行业利润率
• 产业影响力
  • 成长动力
    • 亚洲美食越来越受欢迎
    • 消费者对正宗口味的需求不断增长
    • 健康趋势有利于低钠和有机选择
  • 市场挑战
    • 亚洲美食越来越受欢迎
    • 消费者对正宗口味的需求不断增长
  • 市场机会
    • 新市场/新应用
    • 成长潜力分析
• 原料景观
  • 製造趋势
    • 技术演进
    • 永续製造
      • 绿色实践
      • 脱碳
  • 新原料
  • 原物料价格趋势（美元/单位）
• 法规和市场影响
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场规模与预测：按类型，2021-2032

• 主要趋势
• 普通鱼露
• 五香鱼露
• 其他的

第 6 章：市场规模与预测：按应用划分，2021-2032 年

• 主要趋势
• 餐饮服务
  • 餐厅
  • 餐饮服务
  • 饭店
• 工业的
  • 加工食品
  • 酱汁和腌料
  • 即食食品
  • 包装零食
• 家庭
• 其他的

第 7 章：市场规模与预测：按配销通路划分，2021-2032 年

• 主要趋势
• 超市/大卖场
• 专卖店
• 网路零售
• 便利商店
• 其他的

第 8 章：市场规模与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 9 章：公司简介

• Squid Brand
• Rayong Fish Sauce
• Hung Thanh
• TANG SANG HA CO. Ltd
• Red Boat
• Pichai Fish Sauce
• Nestle
• Halcyon Proteins
• Thai Preeda Group
• Teo Tak Seng Fish Sauce Factory Co., Ltd.
• Masan Consumer Corporation

The Global Fish Sauce Market reached USD 17.8 billion in 2023 and is projected to grow at a CAGR of 5.8% from 2024 to 2032. This growth is primarily driven by its widespread use in the food service industry, particularly in restaurants and catering, where fish sauce is valued for enhancing the flavor of various dishes. The household segment also plays a crucial role, with consumers increasingly incorporating fish sauce into home cooking. The rising demand for authentic Asian cuisine and greater consumer awareness of diverse culinary ingredients are key factors shaping this market's expansion. The market's growth is also influenced by innovations in product offerings, such as low-sodium and organic fish sauces, which cater to health-conscious consumers.

Additionally, the expansion of online retail channels is making fish sauce more accessible to a broader audience, contributing to the market's wider reach. The popularity of Asian cuisine is a major driver, fueling the demand for traditional flavoring ingredients like fish sauce. Consumers' growing interest in global gastronomy and diverse culinary experiences also plays a significant role, as does the increasing presence of ethnic foods in mainstream restaurants. Health-conscious trends have driven innovations like low-sodium and organic fish sauces, while e-commerce growth has improved accessibility and convenience, further expanding the market.

The plain fish sauce segment is expected to reach USD 19.30 billion by 2032, growing at a CAGR of 5.8%. Plain fish sauce remains a staple in both traditional and modern cuisines, particularly in Asian cooking, due to its strong, authentic flavor profile. Its simplicity and versatility make it popular among home cooks and professional chefs alike, ensuring its continued dominance. The food service sector is projected to grow to USD 16.45 billion with a CAGR of 5.9% by 2032. Fish sauce is essential in restaurants, catering services, and food chains for enhancing the flavor of a wide variety of dishes.

The sector's bulk purchasing and continuous demand for authentic flavors contribute significantly to market growth. Supermarkets and hypermarkets are expected to dominate distribution, expanding to USD 10.15 billion at a CAGR of 5.7% by 2032. Their large reach, diverse product offerings, and promotional activities drive sales, making them a key distribution channel. The Asia-Pacific region is set to lead the market, with a CAGR of 5.9% and reaching USD 19.42 billion by 2032. This is due to the region's rich culinary traditions, large-scale production, and strong demand for authentic Asian ingredients.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Data mining sources
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Value chain
  • 3.1.2 Key manufacturers
  • 3.1.3 Go to market routes
  • 3.1.4 Key distributors
    • 3.1.4.1 New distribution channels
  • 3.1.5 Profit margins across the industry
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing popularity of Asian cuisine
    • 3.2.1.2 Rising consumer demand for authentic flavors
    • 3.2.1.3 Health trends favoring low-sodium and organic options
  • 3.2.2 Market challenges
    • 3.2.2.1 Increasing popularity of Asian cuisine
    • 3.2.2.2 Rising consumer demand for authentic flavors
  • 3.2.3 Market opportunities
    • 3.2.3.1 New markets/applications
    • 3.2.3.2 Growth potential analysis
• 3.3 Raw material landscape
  • 3.3.1 Manufacturing trends
    • 3.3.1.1 Technology evolution
    • 3.3.1.2 Sustainable manufacturing
      • 3.3.1.2.1 Green practices
      • 3.3.1.2.2 Decarbonization
  • 3.3.2 New raw materials
  • 3.3.3 Raw material pricing trends (USD/Units)
    • 3.3.3.1 North America
    • 3.3.3.2 Europe
    • 3.3.3.3 Asia Pacific
    • 3.3.3.4 Latin America
    • 3.3.3.5 MEA
• 3.4 Regulations & market impact
• 3.5 Porter's analysis
• 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Type, 2021-2032 (USD Billion, Units)

• 5.1 Key trends
• 5.2 Plain fish sauce
• 5.3 Spiced fish sauce
• 5.4 Others

Chapter 6 Market Size and Forecast, By Application, 2021-2032 (USD Billion, Units)

• 6.1 Key trends
• 6.2 Food service
  • 6.2.1 Restaurants
  • 6.2.2 Catering services
  • 6.2.3 Hotels
• 6.3 Industrial
  • 6.3.1 Processed foods
  • 6.3.2 Sauces and marinades
  • 6.3.3 Ready-to-Eat meals
  • 6.3.4 Packaged snacks
• 6.4 Household
• 6.5 Others

Chapter 7 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Billion, Units)

• 7.1 Key trends
• 7.2 Supermarkets/Hypermarkets
• 7.3 Specialty stores
• 7.4 Online retail
• 7.5 Convenience stores
• 7.6 Others

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Billion, Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Squid Brand
• 9.2 Rayong Fish Sauce
• 9.3 Hung Thanh
• 9.4 TANG SANG HA CO. Ltd
• 9.5 Red Boat
• 9.6 Pichai Fish Sauce
• 9.7 Nestle
• 9.8 Halcyon Proteins
• 9.9 Thai Preeda Group
• 9.10 Teo Tak Seng Fish Sauce Factory Co., Ltd.
• 9.11 Masan Consumer Corporation