首页 > 市场调查报告书 > 消费品

体育用品和健身

市场调查报告书

商品编码

1615958

水上运动产品市场机会、成长动力、产业趋势分析与预测 2024 - 2032

Water Sports Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年09月11日 | 出版商:

Global Market Insights Inc. | 英文 161 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023年，全球水上运动产品市场估值为384亿美元，预计2024年至2032年复合年增长率为4.9%。越来越多的人热衷于户外探险，参与衝浪、划艇、桨板衝浪和浮潜等活动。这种兴趣的增加很大程度上是出于对健身、缓解压力和社交互动的渴望。美国船舶製造商协会的数据显示，过去五年水上运动参与度增加了 7%。

随着人们对这些活动的热情高涨，对相关装备、服装和配件的兴趣也随之增加。此外，社群媒体发挥关键作用，展示水上运动既有趣又可行，从而鼓励更广泛的参与和对优质设备的投资。整个水上运动产品产业根据产品类型、年龄层、最终用途、配销通路和地区进行分类。水上运动产品市场将其产品分为衝浪产品、安全产品和潜水产品。

2023年，安全产品领域成为领跑者，收入达194.1亿美元，预计到2032年将达到300亿美元。。随着水上活动的发展，从救生衣、头盔到个人漂浮装置 (PFD) 等防护装备的需求也随之增加。按最终用户细分市场揭示了两类：个人和商业实体。到 2023 年，商业领域占据了 65% 的市场份额，预计在预测期内复合年增长率为 4.8%。

市场范围
开始年份	2023年
预测年份	2024-2032
起始值	384 亿美元
预测值	585 亿美元
复合年增长率	4.9%

商业部分包括水上运动度假村、探险旅游和休閒中心，在水上运动产品格局中发挥着举足轻重的作用。这些实体在安全装备、船隻、皮划艇和其他设备上进行了大量投资，以满足其广泛的客户需求。北美引领水上运动产品市场，2023年收入达130亿美元，预计到2032年将达到200亿美元。北美多样化的水体——从广阔的海洋到宁静的湖泊——为各种各样的活动提供了便利，包括皮划艇、单桨衝浪和水上摩托车。衝浪、滑水和帆船等活动深深融入了北美地区。

产业生态系统分析
重要新闻和倡议
- 伙伴关係/协作
- 併购
- 投资
- 产品发布与创新
监管环境
衝击力
消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费品采用
- 首选配销通路
- 首选价格范围
成长动力
- 对水上运动活动的兴趣日益浓厚
- 扩大旅游和休閒活动
产业陷阱与挑战
- 需求随季节波动
成长潜力分析
原料分析
贸易分析
- 汇出资料
- 导入资料
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率
主要市场参与者的竞争分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：依产品类型 2018 - 2032 年

主要趋势
衝浪产品
- 潜水衣
- 衝浪板
- 滑水橇
- 尾波滑水板
- 滑冰鞋
- 尾波衝浪者
- 护膝
- 其他（皮带、脚蹼）
安全产品
- 干式潜水衣
- 潜水服
- 防晒衣
- 救生衣
- 个人漂浮装置
- 其他（衝击背心）
潜水产品
- 面罩/脚蹼
- 帽子
- 风镜
- 泳衣
- 其他（仪表、潜水气瓶）

第 6 章：市场估计与预测：依年龄组 2018 - 2032

主要趋势
孩子们
男士
女性

第 7 章：市场估计与预测：按最终用户 2018 - 2032 年

主要趋势
个人
商业的

第 8 章：市场估计与预测：按配销通路2018 - 2032 年

主要趋势
在线的
- 电子商务网站
- 公司网站
离线
- 专营店
- 其他（专卖店、百货公司）

第 9 章：市场估计与预测：按地区 2018 - 2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
拉丁美洲
- 巴西
- 墨西哥
MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非

第 10 章：公司简介

Airhead Sports Group
Aqua Lung International
Beuchat
Body Glove
Cressi SpA
Hobie Cat Company
Hurley. Inc
Liquid Force
Mares SpA
Naish International
O'Brien Watersports
O'Neill
Scubapro (Johnson outdoors)
Speedo International
Tabata Co., Ltd.

简介目录

Product Code: 11391

The Global Water Sports Products Market was valued at USD 38.4 billion in 2023 and is projected to grow at a CAGR of 4.9% from 2024 to 2032. The market expansion is largely attributed to a rising enthusiasm for water sports. More individuals are gravitating towards outdoor adventures, engaging in activities like surfing, kayaking, paddleboarding, and snorkeling. This heightened interest is largely motivated by aspirations for fitness, stress alleviation, and social interaction. Data from the National Marine Manufacturers Association indicates a 7% uptick in water sports participation over the last five years.

As enthusiasm for these activities swells, so does the appetite for associated gear, apparel, and accessories. Moreover, social media plays a pivotal role, showcasing water sports as both enjoyable and attainable, thereby encouraging broader participation and investment in premium equipment. The overall water sports products industry is classified based on product type, age group, end-use, distribution channel, and region. The water sports products market categorizes its offerings into surfing products, safety products, and diving products.

In 2023, the safety products segment emerged as the frontrunner, raking in USD 19.41 billion in revenue, with projections to hit USD 30 billion by 2032. The dominance of safety products in the water sports arena can be attributed to heightened safety awareness among participants and stringent governmental regulations. As water activities gain traction, so does the demand for protective gear-ranging from life jackets and helmets to personal flotation devices (PFDs). Segmenting the market by end-user reveals two categories: individuals and commercial entities. In 2023, the commercial sector commanded a substantial 65% market share and is projected to grow at a CAGR of 4.8% during the forecast period.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$38.4 Billion
Forecast Value	$58.5 Billion
CAGR	4.9%

The commercial segment, which includes water sports resorts, adventure tourism, and recreational centers, plays a pivotal role in the water sports products landscape. These entities make significant investments in safety gear, boats, kayaks, and other equipment to serve their expansive clientele. North America leads the water sports products market, generating USD 13 billion in revenue in 2023, with expectations to reach USD 20 billion by 2032. The region's rich culture of water-based recreation, coupled with high participation rates, propels its water sports products market. North America's diverse water bodies-ranging from expansive oceans to serene lakes-facilitate a wide array of activities, including kayaking, paddleboarding, and jet skiing.Cultural inclinations further amplify this access, with activities like surfing, wakeboarding, and sailing deeply embedded in the region's lifestyle.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Market 360° synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Distribution channel trends

Chapter 3 Market Insights

3.1 Industry ecosystem analysis
3.2 Key news and initiatives
- 3.2.1 Partnership/Collaboration
- 3.2.2 Merger/Acquisition
- 3.2.3 Investment
- 3.2.4 Product launch & innovation
3.3 Regulatory landscape
3.4 Impact forces
3.5 Consumer buying behavior analysis
- 3.5.1 Demographic trends
- 3.5.2 Factors affecting buying decision
- 3.5.3 Consumer product adoption
- 3.5.4 Preferred distribution channel
- 3.5.5 Preferred price range
3.6 Growth drivers
- 3.6.1 Growing interest in water sports activities
- 3.6.2 Expanding tourism and recreational activities
3.7 Industry pitfalls & challenges
- 3.7.1 Fluctuations in demand by season
3.8 Growth potential analysis
3.9 Raw material analysis
3.10 Trade analysis
- 3.10.1 Export data
- 3.10.2 Import data
3.11 Porter's analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Product Type 2018 - 2032, (USD Billion) (Thousand units)

5.1 Key trends
5.2 Surfing products
- 5.2.1 Wetsuits
- 5.2.2 Surfboards
- 5.2.3 Water skis
- 5.2.4 Wakeboards
- 5.2.5 Wake skates
- 5.2.6 Wake surfers
- 5.2.7 Kneeboards
- 5.2.8 Others (leashes, fins)
5.3 Safety products
- 5.3.1 Dry suit
- 5.3.2 Wetsuit
- 5.3.3 Rash guards
- 5.3.4 Life jackets
- 5.3.5 Personal floatation device
- 5.3.6 Others (impact vests)
5.4 Diving products
- 5.4.1 Masks/fins
- 5.4.2 Caps
- 5.4.3 Goggles
- 5.4.4 Swimsuits
- 5.4.5 Others (gauges, scuba tanks)

Chapter 6 Market Estimates & Forecast, By Age Group 2018 - 2032, (USD Billion) (Thousand units)

6.1 Key trends
6.2 Kids
6.3 Men
6.4 Women

Chapter 7 Market Estimates & Forecast, By End Users 2018 - 2032, (USD Billion) (Thousand units)

7.1 Key trends
7.2 Individual
7.3 Commercial

Chapter 8 Market Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion) (Thousand units)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce website
- 8.2.2 Company websites
8.3 Offline
- 8.3.1 Franchise stores
- 8.3.2 Others (Specialty stores, departmental stores)

Chapter 9 Market Estimates & Forecast, By Region 2018 - 2032, (USD Billion) (Thousand units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa