市场调查报告书
商品编码
1615970
麦芽奶市场机会、成长动力、产业趋势分析与预测 2024 - 2032Malted Milk Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年全球麦乳精市场价值为 20.1 亿美元,预计 2024 年至 2032 年复合年增长率为 6.1%。美味的选择。消费者偏好、技术进步和监管变化已经改变了麦乳精产业。十年前,市场主要集中在传统麦芽乳饮料上,产品差异化有限。健康和保健趋势以及食品技术的进步已经改变了市场格局。
现今的消费者需要兼具口味和功能优势的产品。这种需求促使製造商探索新的口味、成分和包装形式。永续性和道德消费变得越来越重要,促使公司重新评估其采购、生产和行销策略。 2023 年,麦乳粉细分市场的价值为 8.93 亿美元,预计将强劲成长。
麦乳粉因其多功能性和较长的保质期而广受欢迎。它广泛用于家庭和商业场所,例如麵包店和餐饮服务场所,既可作为饮料基料,也可作为各种食谱的配料。消费者优先考虑便利性,尤其是在因气候条件而需要常温储存的地区。超市和大卖场的配销通路因其覆盖面广、产品选择多样以及一站式购物的便利性而占据主导地位,尤其是在城市地区。
市场范围 | |
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开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 20.1 亿美元 |
预测值 | 34.2 亿美元 |
复合年增长率 | 6.1% |
便利商店发挥着至关重要的作用,尤其是液态麦芽奶,满足了寻求快速购买的顾客的需求。在电子商务兴起和购物习惯改变的推动下,线上零售迅速普及,特别是在千禧世代和 Z 世代中,他们更喜欢送货上门和更广泛的产品选择。 2024年至2032年,北美麦芽奶市场占有率预计将以6.6%的复合年增长率成长。需求的主要驱动因素包括麦芽奶昔和相关糖果的流行。
The Global Malted Milk Market was valued at USD 2.01 billion in 2023 and is projected to expand at a CAGR of 6.1% from 2024 to 2032. Innovative flavors and formulations, including chocolate, vanilla, and fruit-infused variants, are attracting younger consumers seeking diverse and flavorful options. Consumer preferences, technological advancements, and regulatory changes have transformed the malted milk industry. A decade ago, the market focused on traditional malted milk beverages with limited product differentiation. Health and wellness trends and food technology advancements have shifted the market landscape.
Today's consumers demand products that offer both taste and functional benefits. This demand has driven manufacturers to explore new flavors, ingredients, and packaging formats. Sustainability and ethical consumption are becoming more important, prompting companies to reassess their sourcing, production, and marketing strategies. The powdered malted milk segment was valued at USD 893 million in 2023 and is expected to grow at a robust pace.
Powdered malted milk is popular for its versatility and long shelf life. It is widely used in households and commercial venues, such as bakeries and foodservice establishments, both as a beverage base and an ingredient in various recipes. Consumers prioritize convenience, especially in regions where ambient storage is necessary due to climatic conditions. Supermarkets and hypermarkets distribution channel dominates due to their wide reach, varied product selections, and the convenience of one-stop shopping, particularly in urban areas.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $2.01 Billion |
Forecast Value | $3.42 Billion |
CAGR | 6.1% |
Convenience stores play a crucial role, especially for liquid malted milk, catering to customers seeking quick purchases. Online retail is rapidly gaining popularity, driven by the rise of e-commerce and changing shopping habits, particularly among millennials and Gen Z who prefer home delivery and a broader product selection. North America malted milk market share is expected to grow at a CAGR of 6.6% from 2024 to 2032. The market in North America features both traditional and innovative products. Key drivers of demand include the popularity of malted milkshakes and related confectionery items.The region's health and wellness movement is also influencing a shift towards plant-based and low-sugar alternatives.