麦芽牛奶市场规模、份额及成长分析（依口味、包装类型、通路及地区）－产业预测，2025-2032

2023 年全球麦芽奶市场规模价值 85 亿美元，预计将从 2024 年的 90 亿美元增长到 2032 年的 142.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

由于麦芽牛奶在各个领域的应用日益广泛，尤其是食品和饮料、糖果零食和烘焙食品，麦芽牛奶市场正在经历强劲成长。麦芽奶富含维生素和矿物质，营养丰富，越来越受到人们的追捧，可作为香料和膳食补充剂，满足消费者对营养零食和饮料日益增长的需求。食品业的扩张和消费者对方便、一口大小产品的偏好的改变进一步推动了这一趋势。雀巢公司对其麦芽奶粉进行配方改良，利用天然成分提高其营养价值，而蒙顿斯公司则大幅提高产量以满足日益增长的需求，这些显着的发展凸显了创新和永续性在这个蓬勃发展的市场中的重要性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

全球麦芽牛奶市场规模（依口味及复合年增长率） （2025-2032 年）

• 市场概览
• 巧克力
• 香草
• 草莓
• 其他的

全球麦芽牛奶市场规模（按包装类型和复合年增长率） （2025-2032 年）

• 市场概览
• 粉状
• 液体形式

全球麦芽牛奶市场规模依分销管道及复合年增长率（2025-2032）

• 市场概览
• 超级市场/大卖场
• 便利商店
• 线上零售商
• 其他的

全球麦芽牛奶市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Briess Malt & Ingredients（United States）
• Unilever（Horlicks）（United Kingdom）
• Imperial Malts Ltd.（India）
• Muntons plc（United Kingdom）
• Nestle SA（Switzerland）
• Larissa Veronica（United States）
• Hoosier Hill Farm（United States）
• Custom Food Group（Malaysia）
• Associated British Foods（Ovaltine）（United Kingdom）
• The Hain Celestial Group, Inc.（United States）
• King Arthur Flour Company, Inc.（United States）
• Crisp Malt（Richardson International Limited）（Canada）
• Food & Biotech Engineers India Pvt. Ltd.（India）

结论和建议

Global Malted Milk Market size was valued at USD 8.5 billion in 2023 and is poised to grow from USD 9.0 billion in 2024 to USD 14.24 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The malted milk market is experiencing robust growth driven by its rising adoption across various sectors, particularly food and beverages, confectionery, and bakery. With a strong nutritional profile rich in vitamins and minerals, malted milk is increasingly sought after as a flavoring agent and health supplement, catering to the growing consumer demand for nutritious snacks and beverages. The expansion of the food industry and changing consumer preferences for convenient bite-sized products are further fueling this trend. Noteworthy developments include Nestle's reformulation of its malted milk powders to enhance nutritional value with natural ingredients, and Muntons Plc's significant production ramp-up to meet escalating demand, underscoring the importance of innovation and sustainability in this thriving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Malted Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Malted Milk Market Segments Analysis

Global Malted Milk Market is segmented by Flavor, Packaging Type, Distribution Channel and region. Based on Flavor, the market is segmented into Chocolate, Vanilla, Strawberry and Others. Based on Packaging Type, the market is segmented into Powder Form and Liquid Form. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retailers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Malted Milk Market

One of the primary drivers of the global malted milk market is the growing demand for malt-based beverages across various age groups. These drinks, once primarily viewed as nutritious options for children, have transformed into popular products appealing to a wide array of consumer preferences and lifestyles. This shift has not only increased their market presence but has also expanded their appeal to health-conscious individuals seeking diverse malt-based options. As more consumers embrace the versatile nature of these beverages, the malted milk powder sector continues to thrive, reflecting changing tastes and an increasing interest in healthier beverage alternatives.

Restraints in the Global Malted Milk Market

The Global Malted Milk market faces considerable challenges primarily due to the increasing awareness and prevalence of lactose intolerance among consumers. As more people become aware of their lactose sensitivity and the digestive issues it can cause, the demand for lactose-free and non-dairy alternatives has surged. This trend poses a significant constraint for the malted milk powder industry, which relies heavily on milk as its main ingredient. Consequently, the appeal of malted milk products diminishes for a large segment of the population seeking plant-based or dairy-free options. As consumer preferences shift, the market must adapt to accommodate these changing demands.

Market Trends of the Global Malted Milk Market

The Global Malted Milk market is witnessing a significant upward trend driven by the soaring demand for malted milk powder, a product derived from a blend of evaporated whole milk, wheat flour, and malted barley. This versatile ingredient, often enhanced with flavorings like cocoa powder, is gaining prominence due to its appealing mouthfeel and natural sweetness, making it a staple in various food and snack products, as well as beverages. Innovations in bite-sized snacks, including malted milk powder cookies and baked treats, further bolster market growth. Additionally, the increasing preference for flavored milk products is expected to contribute substantially to the industry's expansion, highlighting a robust market trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Malted Milk Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Chocolate
• Vanilla
• Strawberry
• Others

Global Malted Milk Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Powder Form
• Liquid Form

Global Malted Milk Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retailers
• Others

Global Malted Milk Market Size & CAGR (2025-2032)

• North America (Flavor, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Flavor, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Briess Malt & Ingredients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Horlicks) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Malts Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muntons plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Larissa Veronica (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoosier Hill Farm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Custom Food Group (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (Ovaltine) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King Arthur Flour Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crisp Malt (Richardson International Limited) (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Food & Biotech Engineers India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations